Digital storytelling group1. How can we use property content and stories online to appeal to a wider audience?2. How can we encourage more user generated content?3. Should we use digital technologies to talk about places beyond our boundaries?4. Should we use online content to engage with people before and after they visit or non- visitors?
Areas of use Marketing &Researching discovering& enjoying the offerthe process Seeking knowledge & information management
Flow & Collections Trust for the HLF:Mapping the use of digital technologies in the heritage sector (2010)5 recommendations for assessing funding opportunities:• Integrated strategy• Basic tools & in-house skills• Agile development• Service design• Entrepreneurial approach
Flow & Collections Trust for the HLF:Mapping the use of digital technologies in the heritage sector (2010)• “Expect that every heritage organisation should have a digital strategy integrated across all their operations, so that it is either a discreet or overt means for delivery of capital projects, conservation, audience development and education plans.”
OnlineDigital storytelling • Website • Off property e.g. • Property Flickr Soho app pool • Historypin • Youtube channelVisit focus Non-visit focus • Multimedia guide • Collections database • Digital installation • Cross-property storytelling Onsite
OnlineDigital storytelling • Website • Off BENEFIT ISe.g. property • Property Flickr DIGITAL BASICS Soho app REGIONAL/NATIONAL/ DIGITAL ADVANCED pool CROSS PROPERTY • Historypin AS WELL AS PROPERTY • Youtube channel VE BASICS VE ADVANCEDVisit focus POTENTIAL FOR Non-visit focus UNIQUE SCALE SPIRIT OF PLACE • Multimedia guide • Collections database RESPONSIBILITY POTENTIAL FOR • Digital installation DUPLICATION • Cross-property storytelling Onsite
Summary• Everything is possible• Knowing what you want and why• Integrated strategies and plans• Understanding opportunities and challenges within devolved framework