Successful Multilingual Content - Jen Weaver

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This document discusses developing successful multilingual content. It covers the impact of language diversity, crafting content best practices, protecting content integrity and intent, and key technologies and efficiencies. The presentation aims to help audiences understand multilingual content strategies and processes. It provides tips on writing for translation, reviews localization workflows, and explains how translation memory and style guides can improve quality while reducing costs.

Marketing

Today We’ll Cover:
01
02
03
04
The Impact of Language Diversity
Crafting Content Best Practices
Protecting Content Integrity and Intent
Key Technologies and Efficiencies

What is the desired result of this
communication?
Corporate
Impact
Where we live
Audience
Impact

Audience Impact
Comprehension Different
conceptual
Symbols Learner
strategies
frameworks
from
the
native
language
may
not
“translate”

Language Preference
72.1% 56.2%
72.4%
Sources:
Common
Sense
Advisory,
> 4 in 10
The
European
Commission
&
The
Gallup
Organization
74.7%

Global Language Translation Strategy
GLTS

Crafting Content
Consider Tone Problem Content

Crafting Content
Passive Voice Reading Level

Processes
Translation &
Localization
Authoring

Translation Memory
Consistency
Cost Savings

TM Cost Savings Example
Document #1 states: “Please refer to the Master
Policy for more plan details.“
If the same sentence is included in a future
document, a 70 percent discount will apply.
If a future document has a similar sentence, such as “Please refer to the
Master Policy for additional details,” a 50 percent discount will apply.

Glossaries & Style Guides
Security
Suitability
Expedited Timelines
Cost Savings

Jen Weaver!
jweaver@carmazzi.com !
www.carmazzi.com

This PPT deck displays thirteen slides with in depth research. Our topic oriented Communication Target Income Shopping Habits Culture General Publics Particular Publics Groups presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographs for an inclusive and comprehensive Communication Target Income Shopping Habits Culture General Publics Particular Publics Groups presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement.

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