The document discusses the challenges of managing global content and provides recommendations for addressing those challenges. It recommends understanding goals, analyzing the content lifecycle, auditing content to identify gaps, and assessing tools, infrastructure, global readiness, and workflow in order to lower translation costs, improve quality, reduce maintenance costs, speed time to market, and ensure brand consistency internationally.

1. Translation is too expensive!
Translation
takes too
long!
You want it
when?
You want that in
HOW MANY
languages?

2. Taking Your Content
Strategy Global
Val Swisher
CEO, Content Rules, Inc.
@ContentRulesInc

3. Global Content is:
Difficult to manage
Expensive to translate
Difficult to find
Difficult to read
Slow to market
Inconsistent with brand
Why?

4. Understand
Components
Goals
Content Lifecycle
Analysis
Content
Audit
Gap
Analysis
Infrastructure
Recommendations
Content-Specific
Recommendations
Workflow
Recommendations
Analyze
Recommend

5. Lower translation cost
Increase quality
Lower maintenance cost
Improve time-to-market
Respond to feedback
Goals

6. Talk
Product
Managers
Brand
Int'l Managers
Managers
Region
Reps
Content
Creators
L10N
Managers
Others

7. Analyze
Manage
Create
Translate Deliver

8. Lack of
Communication
Common
Control
over
Content
Outdated /
Isolated
Tools
Audience Goals
Consensus
Control
over
T11N
Lifecycle Issues

9. Who
What
Where
When
Multilingual SEO
Pivot Language
Translation Memory
Global Readiness
How
LSPs
Content Audit

10. Gap Analysis

11. Recommendations
Content Management System
Terminology Management
Translation Management
Authoring Tools
Site-Specific Infrastructure

12. Global Readiness

13. Workflow
Interactions
Touchpoints
Handoffs
Dependencies
Governance

14. Recap
Understand
goals
Analyze
content
lifecycle
Audit content
Gap
Tools and
infrastructure
Global
readiness
Workflow

15. Content Health Check

17. Val Swisher
Founder & CEO
vals@contentrules.com
www.contentrules.com
@ContentRulesInc