The document discusses email marketing and common problems associated with it such as emails not being delivered, server load issues, and legal compliance. It then provides options for sending emails such as using PHPMail, external SMTP servers, or hosted email systems. Finally, it covers gathering email addresses, creating email campaigns, and integrating email services with websites and other systems.

1. “EE-MAIL”
EMAIL MARKETING WITH
EXPRESSIONENGINE
STEPHEN PRATLEY
SHINE MARKETING

2. WHO AM I?
• Running
commercial email
campaigns since
1998
• Sent over 60million
emails a year at
ipoints.co.uk
• Founder member
of DMA’s Email
Marketing Council
• A bit of an email
geek

3. TYPES OF
EMAIL
Double-opt-in messages
Forgotten passwords
Forum PM’s& notifications
Order confirmations & statuses
(ecommerce)
Newsletters – the
“communicate” tab

4. COMMON PROBLEMS
• Emails not delivered
– SPF records
– “Bad neighbourhoods”
• Server load
– Images
– Mail queue
– Clickthrough reports
– Overloaded mailboxes
• Visibility
– Who clicked what
– ROI
• Legal
– Opt-in: privacy policy
– Message: who
– Unsubscribe: how

5. SOME
SENDING
OPTIONS
•PHPMail – default option, ok for
small sites
•External SMTP server – puts onus
on the client’s email service.
SMTP.com
• FireMail
$50
well integrated
no bounce processing
•Other hosted email broadcast
systems. (PHPList, Interspire)
Start to need integration
Good list management &
reporting
•Hosted Systems
•ShineEmail
•Pure360
•EmailVision

6. GATHERING EMAIL ADDRESSES
• Start as soon as your
domain name is
bought
• Somewhere to start SEO
and PR efforts
• Email List is >0 on launch
day
• Focuses the clients mind on
launch and the need for
marketing
• Takes some pressure off the
launch if you gather names
• Add twitter &facebook
signups to the thank-you
page too

7. CAMPAIGN
CREATION
•Tables 
•Testing 
•Client sign-off 
•Using EE Content 

8. HOSTED EMAIL MANAGEMENT

9. INTEGRATION
Collection method Integration
Contact Forms/Freeform API call from confirmation page
Import csv files
Newsletter forms API call from confirmation page
Campaigner
Member forms Campaigner

10. IF YOU RELY ON YOUR WEBSITE
PICK A WEB AGENCY YOU CAN
RELY ON
WWW.SHINEMARKETING.COM
SALES@SHINEMARKETING.COM
+44 (0) 208 973 4637