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Email List Building
The document discusses five principles for turning a website into an effective email list building machine: 1) be more relevant by matching opt-in incentives to content, 2) give more value through valuable content and incentives, 3) ask for less commitment by using clicks over forms, 4) be more intrusive through popups and bars, and 5) have more opt-in forms. It also lists the marketing automation and popup tools the author uses in his own practice to implement these principles.
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Email List Building
- 1. stephenpratley.com Email List Building (ForRob Tyson’s SME Masterclass 13/12/2016) Stephen Pratley, MA(Mktg) MIDM stephenpratley.com
- 2. stephenpratley.com ● 5 principlesto turning your website into a list-building machine. ● Some live examples ● The toolkit I use What you’ll learn today
- 3. stephenpratley.com Hi, I’m StephenPratley I’m a “dyed in the wool” direct response marketer. I began with direct mail campaigns then became one of the early pioneers of commercial email marketing in the UK. I’m a Trainer at IDM & Kingston University I help education & training businesses to grow online sales
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- 7. stephenpratley.com #1 - BeMore Relevant
- 8. stephenpratley.com Matching content This incentiveis used across most of my site It does 4x better on this page where it matches the main content.
- 9. stephenpratley.com Have as manyopt-ins as you have services stephenpratley.com/4-stages-marketing-automation-growth/
- 10. stephenpratley.com #2 - GiveMore Value
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- 12. stephenpratley.com #3 - AskFor Less Commitment
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- 14. stephenpratley.com Principles of Persuasion- Consistency
- 15. stephenpratley.com #4 - BeMore Intrusive
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- 19. stephenpratley.com The Power ofPop-Ups This offer had been a banner Site was converting at 1.2% Now converts at 2% Popup gets 5% of traffic Email is the biggest sales driver
- 20. stephenpratley.com #5 - More.Just More.
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- 22. stephenpratley.com Recap 1. More relevance 2.More Value 3. Less commitment 4. More intrusive 5. More forms
- 23. stephenpratley.com My Toolkit Wordpress Thrive Leads ThriveLanding Pages ActiveCampaign Non Wordpress OptinMonster SumoMe Hellobar Layered Popups (codecanyon) Ouibounce
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