SlideShare a Scribd company logo
Ideology
First ideology can refer to a systematic body of
ideas articulated by a particular group of
people. For example, we could speak of
‘professional ideology’ to refer to the ideas
which inform the practices of particular
professional groups. We could also speak of
the ‘ideology of the labour class’.
A second definition suggest a certain masking,
distortion or concealment. Ideology is used here
to indicate how some texts and practices present
distorted images of reality. They produce what
they sometimes call ‘False Consciousness’. using
this definition, we might speak of capitalist
ideology. This definition derives from certain
assumptions about the circumstances of the
production of texts and practices. It is argued that
they are the super structural ‘Reflections, or
‘Expressions’ of the power relations of the
economic base of society.
A third definition of ideology (closely related to and
in some ways dependent on the second
definition) uses the term to refer to ‘ideological
forms’ (Marx, 1976a:5). This usage is intended to
draw intention to the way in which texts
(television fiction, pop songs, novels, feature
films,etc) always present a particular image of the
world.
The German Playwright Bertolt Bretch
(1978) summarizes the point: “Good or bad, a
play always includes an image of the world….
There is no play and no theatrical performance
which does not in some way effect the
dispositions and conceptions of the audience.
Art is never without consequences.”
• A fourth definition of ideology is one associated with
the early work of the French cultural theorist Roland
Barthes. Barthes argues that ideology (Or ‘Myth’ as
Barthes himself calls it) operates mainly at the level of
connotations the secondary, of an unconscious
meanings that texts and practices carry or can be made
to carry. For Barthes, This would be a classic example of
the operations of ideology, The attempt to make
universal and legitimate what is in fact partial or
particular; An attempt to pass off that which is cultural
(i.e. humanly made) as something which is natural (i.e.
just existing ). This is made clear in such formulations as
a female pop singer, a black journalist, a working-class
writer, a gay comedian. In each instance the first term is
used to qualify the second as a deviation from the
‘universal’ categories of pop singer, journalist, writer
and comedian.
• A fifth definition is one that was very influential in the
1970s and early 1980s. It is the key points of the
definition of ideology develop by the French Marxist
Philosopher Louis Altusser.
• Althusser’s main contention is to see ideology not
simply as the body of ideas but as a material practice.
What he means by this is that ideology is encountered
in the practices of everyday life and not simply in certain
ideas about everyday life. Principally what Althusser has
in mind is the way in which certain rituals and customs
have the effect of binding us to the social order: A social
order that is marked by enormous inequalities of
wealth, status and power. Using this definition, we could
describe the seaside holiday or the celebration of
Christmas as the examples of ideological practices.
Ideological State Apparatus
• All ideology has the function of constructing concrete
individuals as subjects
• Ideological subjects are produced by acts of hailing or
interpellation
• In this way ,ideology is a material practice that creates
subjects who are in turn subjected to its specific
pattern of thought and modes of behavior
• Ideology is not only a body of ideas, but as a lived
material practice reproduced through the practices and
production of ISAs :education, organized religion, the
family, media, culture, politics etc.
• In this way, ideology dispels contradictions in
lived experience
• It accomplishes this by offering false, but
seemingly true ,resolutions to real problems
• This is not a conscious process ; ideology is
profoundly unconscious in its mode of operation.
• The relationship is both real and imaginary in the
sense that ideology is the way we live our
relationship to the real conditions of existence at
the level of representations
The problematic
• A problematic consists of the assumptions,
motivations, underlying ideas ,etc., from which a text is
made.
• A text is structured as much by what is absent (what is
not said) as by what is present(what is said).
• If we are to fully understand the meaning of a text, we
have to be aware of not only what is in a text but also
the assumptions which may not appear in the text but
exist only its problematic.
• The task of an Althusserian critical practice is to
deconstruct the text to reveal its problematic.
Conclusion
• According to Althusser: “ It therefore appears
that the subject acts insofar as he is acted by
the ….. system, while we believe that we are
acting out of free will, we are in reality ‘acted
by …. System’.

More Related Content

What's hot

Jeremy bentham
Jeremy benthamJeremy bentham
Jeremy bentham
alannamlawson
 
Lesson 16,17 - Political Globalization (Task 1)
Lesson 16,17 - Political Globalization (Task 1)Lesson 16,17 - Political Globalization (Task 1)
Lesson 16,17 - Political Globalization (Task 1)
Missws Choi
 
Theories of bureaucratic politics ppt
Theories of bureaucratic politics pptTheories of bureaucratic politics ppt
Theories of bureaucratic politics ppt
M Edward
 
2) Political Globalization p.58 & Task 3
2) Political Globalization   p.58 & Task 32) Political Globalization   p.58 & Task 3
2) Political Globalization p.58 & Task 3
Missws Choi
 
Globalization Theory Revised1
Globalization Theory Revised1Globalization Theory Revised1
Globalization Theory Revised1
Khenddro Low
 
Liberalism
LiberalismLiberalism
Liberalism
Mildred Lanuza
 
Ideologies – an introduction
Ideologies – an introductionIdeologies – an introduction
Ideologies – an introduction
mrpanaccio
 
Political Theory and Ideology
Political Theory and IdeologyPolitical Theory and Ideology
Political Theory and Ideology
Christopher Rice
 
Anarchism
AnarchismAnarchism
Anarchism
AreeshaKhattak
 
Introduction to ethics
Introduction to ethicsIntroduction to ethics
Introduction to ethics
PEARSONkay
 
Liberalism
LiberalismLiberalism
Liberalism
Kevin Ken Ganchero
 
A1
A1A1
Socialism
SocialismSocialism
Socialism
HistoryExpert006
 
New Institutionalism
New InstitutionalismNew Institutionalism
New Institutionalism
Political Gossiper Inc.
 
Politics ideologies
Politics ideologiesPolitics ideologies
Politics ideologies
lecky2012
 
ASPECTS-OF-CULTURE.pdf
ASPECTS-OF-CULTURE.pdfASPECTS-OF-CULTURE.pdf
ASPECTS-OF-CULTURE.pdf
JaysaKameronMalate1
 
1.-Introduction-to-Ethics-Review.pptx
1.-Introduction-to-Ethics-Review.pptx1.-Introduction-to-Ethics-Review.pptx
1.-Introduction-to-Ethics-Review.pptx
JohnpaulMontemayor
 
Post-colonialism
Post-colonialismPost-colonialism
Post-colonialism
Muhammad Syukhri Shafee
 
Public Administration as Governance
Public Administration as GovernancePublic Administration as Governance
Public Administration as Governance
Jo Balucanag - Bitonio
 
Political ideologies and beliefs
Political ideologies and beliefsPolitical ideologies and beliefs
Political ideologies and beliefs
quillinn
 

What's hot (20)

Jeremy bentham
Jeremy benthamJeremy bentham
Jeremy bentham
 
Lesson 16,17 - Political Globalization (Task 1)
Lesson 16,17 - Political Globalization (Task 1)Lesson 16,17 - Political Globalization (Task 1)
Lesson 16,17 - Political Globalization (Task 1)
 
Theories of bureaucratic politics ppt
Theories of bureaucratic politics pptTheories of bureaucratic politics ppt
Theories of bureaucratic politics ppt
 
2) Political Globalization p.58 & Task 3
2) Political Globalization   p.58 & Task 32) Political Globalization   p.58 & Task 3
2) Political Globalization p.58 & Task 3
 
Globalization Theory Revised1
Globalization Theory Revised1Globalization Theory Revised1
Globalization Theory Revised1
 
Liberalism
LiberalismLiberalism
Liberalism
 
Ideologies – an introduction
Ideologies – an introductionIdeologies – an introduction
Ideologies – an introduction
 
Political Theory and Ideology
Political Theory and IdeologyPolitical Theory and Ideology
Political Theory and Ideology
 
Anarchism
AnarchismAnarchism
Anarchism
 
Introduction to ethics
Introduction to ethicsIntroduction to ethics
Introduction to ethics
 
Liberalism
LiberalismLiberalism
Liberalism
 
A1
A1A1
A1
 
Socialism
SocialismSocialism
Socialism
 
New Institutionalism
New InstitutionalismNew Institutionalism
New Institutionalism
 
Politics ideologies
Politics ideologiesPolitics ideologies
Politics ideologies
 
ASPECTS-OF-CULTURE.pdf
ASPECTS-OF-CULTURE.pdfASPECTS-OF-CULTURE.pdf
ASPECTS-OF-CULTURE.pdf
 
1.-Introduction-to-Ethics-Review.pptx
1.-Introduction-to-Ethics-Review.pptx1.-Introduction-to-Ethics-Review.pptx
1.-Introduction-to-Ethics-Review.pptx
 
Post-colonialism
Post-colonialismPost-colonialism
Post-colonialism
 
Public Administration as Governance
Public Administration as GovernancePublic Administration as Governance
Public Administration as Governance
 
Political ideologies and beliefs
Political ideologies and beliefsPolitical ideologies and beliefs
Political ideologies and beliefs
 

Similar to Ideology

Class 3 media
Class 3 mediaClass 3 media
Class 3 media
lmazurs1
 
Ewrt 1 c class 4
Ewrt 1 c class 4Ewrt 1 c class 4
Ewrt 1 c class 4
jordanlachance
 
Lauren simpson, althusser
Lauren simpson, althusserLauren simpson, althusser
Lauren simpson, althusser
laurensimpson
 
Lauren simpson, althusser
Lauren simpson, althusserLauren simpson, althusser
Lauren simpson, althusser
laurensimpson
 
Critical Literacy, Communication and Interaction: Unit 4
Critical Literacy, Communication and Interaction: Unit 4Critical Literacy, Communication and Interaction: Unit 4
Critical Literacy, Communication and Interaction: Unit 4
Nadia Gabriela Dresscher
 
Class feb 23rd
Class feb 23rd Class feb 23rd
Class feb 23rd
lmazurs1
 
A level media studies key terms
A level media studies key termsA level media studies key terms
A level media studies key terms
Evergreen69
 
Ideological Apparatuses
Ideological ApparatusesIdeological Apparatuses
Ideological Apparatuses
Muhammad Rawaha Saleem
 
Philosophyactivity
PhilosophyactivityPhilosophyactivity
Philosophyactivity
philipapeters
 
Mass communication theory –evolution and development.pptx
Mass communication theory –evolution and development.pptxMass communication theory –evolution and development.pptx
Mass communication theory –evolution and development.pptx
asmamaqsood4
 
Ideology and ideological apparatus
Ideology and ideological apparatusIdeology and ideological apparatus
Ideology and ideological apparatus
guestuser7
 
Society and Us:
Society and Us:Society and Us:
Society and Us:
Edmundo Dantes
 
Exploring Media Theory Lecture 3 Ideology and Marxism
Exploring Media Theory Lecture 3 Ideology and MarxismExploring Media Theory Lecture 3 Ideology and Marxism
Exploring Media Theory Lecture 3 Ideology and Marxism
Marcus Leaning
 
"Isms" of Philosophy
"Isms" of Philosophy"Isms" of Philosophy
Introduction to Sociology And Main Protagonists.pptx
Introduction to Sociology And Main Protagonists.pptxIntroduction to Sociology And Main Protagonists.pptx
Introduction to Sociology And Main Protagonists.pptx
Srija Chkaraborty
 
Socio
SocioSocio
Socio
bee15
 
Summary Communication Theory
Summary Communication TheorySummary Communication Theory
Summary Communication Theory
Ebony Bates
 
Unit 6. Ideologies, social-identities & reproduction of these in society
Unit 6. Ideologies, social-identities & reproduction of these in societyUnit 6. Ideologies, social-identities & reproduction of these in society
Unit 6. Ideologies, social-identities & reproduction of these in society
Nadia Gabriela Dresscher
 
Ideology
IdeologyIdeology
Ideology
Anas ali
 
Interpretive
InterpretiveInterpretive
Interpretive
Dustin Kidd
 

Similar to Ideology (20)

Class 3 media
Class 3 mediaClass 3 media
Class 3 media
 
Ewrt 1 c class 4
Ewrt 1 c class 4Ewrt 1 c class 4
Ewrt 1 c class 4
 
Lauren simpson, althusser
Lauren simpson, althusserLauren simpson, althusser
Lauren simpson, althusser
 
Lauren simpson, althusser
Lauren simpson, althusserLauren simpson, althusser
Lauren simpson, althusser
 
Critical Literacy, Communication and Interaction: Unit 4
Critical Literacy, Communication and Interaction: Unit 4Critical Literacy, Communication and Interaction: Unit 4
Critical Literacy, Communication and Interaction: Unit 4
 
Class feb 23rd
Class feb 23rd Class feb 23rd
Class feb 23rd
 
A level media studies key terms
A level media studies key termsA level media studies key terms
A level media studies key terms
 
Ideological Apparatuses
Ideological ApparatusesIdeological Apparatuses
Ideological Apparatuses
 
Philosophyactivity
PhilosophyactivityPhilosophyactivity
Philosophyactivity
 
Mass communication theory –evolution and development.pptx
Mass communication theory –evolution and development.pptxMass communication theory –evolution and development.pptx
Mass communication theory –evolution and development.pptx
 
Ideology and ideological apparatus
Ideology and ideological apparatusIdeology and ideological apparatus
Ideology and ideological apparatus
 
Society and Us:
Society and Us:Society and Us:
Society and Us:
 
Exploring Media Theory Lecture 3 Ideology and Marxism
Exploring Media Theory Lecture 3 Ideology and MarxismExploring Media Theory Lecture 3 Ideology and Marxism
Exploring Media Theory Lecture 3 Ideology and Marxism
 
"Isms" of Philosophy
"Isms" of Philosophy"Isms" of Philosophy
"Isms" of Philosophy
 
Introduction to Sociology And Main Protagonists.pptx
Introduction to Sociology And Main Protagonists.pptxIntroduction to Sociology And Main Protagonists.pptx
Introduction to Sociology And Main Protagonists.pptx
 
Socio
SocioSocio
Socio
 
Summary Communication Theory
Summary Communication TheorySummary Communication Theory
Summary Communication Theory
 
Unit 6. Ideologies, social-identities & reproduction of these in society
Unit 6. Ideologies, social-identities & reproduction of these in societyUnit 6. Ideologies, social-identities & reproduction of these in society
Unit 6. Ideologies, social-identities & reproduction of these in society
 
Ideology
IdeologyIdeology
Ideology
 
Interpretive
InterpretiveInterpretive
Interpretive
 

Recently uploaded

What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
GeorgeMilliken2
 
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat  Leveraging AI for Diversity, Equity, and InclusionExecutive Directors Chat  Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
TechSoup
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
Nguyen Thanh Tu Collection
 
How to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP ModuleHow to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP Module
Celine George
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
Priyankaranawat4
 
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHatAzure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Scholarhat
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
Nicholas Montgomery
 
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
WaniBasim
 
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movieFilm vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
Nicholas Montgomery
 
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
National Information Standards Organization (NISO)
 
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
Academy of Science of South Africa
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
PECB
 
Hindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdfHindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdf
Dr. Mulla Adam Ali
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
Katrina Pritchard
 
PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.
Dr. Shivangi Singh Parihar
 
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Dr. Vinod Kumar Kanvaria
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
adhitya5119
 
Smart-Money for SMC traders good time and ICT
Smart-Money for SMC traders good time and ICTSmart-Money for SMC traders good time and ICT
Smart-Money for SMC traders good time and ICT
simonomuemu
 
DRUGS AND ITS classification slide share
DRUGS AND ITS classification slide shareDRUGS AND ITS classification slide share
DRUGS AND ITS classification slide share
taiba qazi
 

Recently uploaded (20)

What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
 
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
 
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat  Leveraging AI for Diversity, Equity, and InclusionExecutive Directors Chat  Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
 
How to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP ModuleHow to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP Module
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
 
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHatAzure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
 
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
 
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movieFilm vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
 
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
 
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
 
Hindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdfHindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdf
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
 
PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.
 
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
 
Smart-Money for SMC traders good time and ICT
Smart-Money for SMC traders good time and ICTSmart-Money for SMC traders good time and ICT
Smart-Money for SMC traders good time and ICT
 
DRUGS AND ITS classification slide share
DRUGS AND ITS classification slide shareDRUGS AND ITS classification slide share
DRUGS AND ITS classification slide share
 

Ideology

  • 2. First ideology can refer to a systematic body of ideas articulated by a particular group of people. For example, we could speak of ‘professional ideology’ to refer to the ideas which inform the practices of particular professional groups. We could also speak of the ‘ideology of the labour class’.
  • 3. A second definition suggest a certain masking, distortion or concealment. Ideology is used here to indicate how some texts and practices present distorted images of reality. They produce what they sometimes call ‘False Consciousness’. using this definition, we might speak of capitalist ideology. This definition derives from certain assumptions about the circumstances of the production of texts and practices. It is argued that they are the super structural ‘Reflections, or ‘Expressions’ of the power relations of the economic base of society.
  • 4. A third definition of ideology (closely related to and in some ways dependent on the second definition) uses the term to refer to ‘ideological forms’ (Marx, 1976a:5). This usage is intended to draw intention to the way in which texts (television fiction, pop songs, novels, feature films,etc) always present a particular image of the world. The German Playwright Bertolt Bretch (1978) summarizes the point: “Good or bad, a play always includes an image of the world…. There is no play and no theatrical performance which does not in some way effect the dispositions and conceptions of the audience. Art is never without consequences.”
  • 5. • A fourth definition of ideology is one associated with the early work of the French cultural theorist Roland Barthes. Barthes argues that ideology (Or ‘Myth’ as Barthes himself calls it) operates mainly at the level of connotations the secondary, of an unconscious meanings that texts and practices carry or can be made to carry. For Barthes, This would be a classic example of the operations of ideology, The attempt to make universal and legitimate what is in fact partial or particular; An attempt to pass off that which is cultural (i.e. humanly made) as something which is natural (i.e. just existing ). This is made clear in such formulations as a female pop singer, a black journalist, a working-class writer, a gay comedian. In each instance the first term is used to qualify the second as a deviation from the ‘universal’ categories of pop singer, journalist, writer and comedian.
  • 6. • A fifth definition is one that was very influential in the 1970s and early 1980s. It is the key points of the definition of ideology develop by the French Marxist Philosopher Louis Altusser. • Althusser’s main contention is to see ideology not simply as the body of ideas but as a material practice. What he means by this is that ideology is encountered in the practices of everyday life and not simply in certain ideas about everyday life. Principally what Althusser has in mind is the way in which certain rituals and customs have the effect of binding us to the social order: A social order that is marked by enormous inequalities of wealth, status and power. Using this definition, we could describe the seaside holiday or the celebration of Christmas as the examples of ideological practices.
  • 7. Ideological State Apparatus • All ideology has the function of constructing concrete individuals as subjects • Ideological subjects are produced by acts of hailing or interpellation • In this way ,ideology is a material practice that creates subjects who are in turn subjected to its specific pattern of thought and modes of behavior • Ideology is not only a body of ideas, but as a lived material practice reproduced through the practices and production of ISAs :education, organized religion, the family, media, culture, politics etc.
  • 8. • In this way, ideology dispels contradictions in lived experience • It accomplishes this by offering false, but seemingly true ,resolutions to real problems • This is not a conscious process ; ideology is profoundly unconscious in its mode of operation. • The relationship is both real and imaginary in the sense that ideology is the way we live our relationship to the real conditions of existence at the level of representations
  • 9. The problematic • A problematic consists of the assumptions, motivations, underlying ideas ,etc., from which a text is made. • A text is structured as much by what is absent (what is not said) as by what is present(what is said). • If we are to fully understand the meaning of a text, we have to be aware of not only what is in a text but also the assumptions which may not appear in the text but exist only its problematic. • The task of an Althusserian critical practice is to deconstruct the text to reveal its problematic.
  • 10. Conclusion • According to Althusser: “ It therefore appears that the subject acts insofar as he is acted by the ….. system, while we believe that we are acting out of free will, we are in reality ‘acted by …. System’.