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Amer Sports - ForgeRock Identity Live - Dusseldorf

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ForgeRock Identity Live 2017 - Dusseldorf

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Amer Sports - ForgeRock Identity Live - Dusseldorf

  1. 1. Amer Sports and Digital Disruption Transitioning our business to new value creation Connected Devices & Digital Services / Marko Orenius / 30 May 2017
  2. 2. Amer Sports in brief 6 June 20173 • Net sales 2,6 B EUR (2016) • Personnel 8,526 • One of the leading sporting goods and outdoor companies in the world • Strong brand portfolio • Positioned to benefit from long term trends 19% 15% 17%13% 11% 14% 6% 5% Net sales by business (2016) Footwear Winter Sports Equipment Apparel Fitness Individual Ball Sports Team Sports Cycling Sports Instruments
  3. 3. 6 June 2017 Amer Sports Company Presentation4 OUR TRADITIONAL BUSINESS MODEL
  4. 4. ECOM ++%OF BUSINESS OMNI - CHANNEL 73%USED MULTIPLE CHANNELS NO POD = NO BUSINESS RESEARCH ONLINE BEFORE PURCHASE PEER TO PEER 92% READ PEER REVIEWS IN PURCHASE CONSIDERATION #1 SHOPPING EXPERIENCE
  5. 5. NO SILO BETWEEN SPORT AND LIFE SPORTS EXPERIENCE ADVENTURE PERSONAL JOURNEY #2 PRODUCT USE SOCIAL & COMMUNITY BELONGING IS A KEY DRIVER ERA OF MULTI-SPORT MIX & MATCH FREE PLAY OUTDOORS IN THE CITY BY 2020, 2/3 OF THE POPULATION WILL LIVE IN A CITY
  6. 6. New era for the sports industry – business transformation Omnichannel retail is the new normal – rebuild systems Co-creation of value with the consumer – service design
  7. 7. TRAINING LOAD REST & RECOVER PROGRESS SMART TRAINING INSIGHTS TRAINING LOAD, REST & RECOVERY, PROGRESS, PLAN
  8. 8. CONNECT EDBASKE TBALL 3-2-1 HE SHOOTS. HE SCORES! THE MOST EXCITING GAMES ARE USUALLY WON IN THE FINAL SECONDS. THE WILSON X CONNECTED BASKETBALL PUTS YOU IN THE GAME WITH FUN APP MODES THAT CRANK UP THE PRESSURE. WITH THE BIG SHOT IN YOUR HANDS DO YOU HAVE WHAT IT TAKES TO STEP UP AND BE CLUTCH?
  9. 9. 10 Consumer Database Marketing Automation Analytics Identity & Access Management Digital Identity Preferred partners Own retail Stores Own eCommerce Connected Devices Services Physical Touchpoints Digital Presence 3rd party Products & Services Connected Products & Services Engagement-based marketing User profiling to sell more 6/6/2017 Digital Business Platform “it all starts with identity”
  10. 10. Mountains of data streaming from personal IOT devices and shopping patterns connected to digital identities Security and Privacy are paramount to consumers We want to become capable, trusted guardians of sports related data for our customers
  11. 11. Precor connected gym equipment 45,000 consoles in 3,000 locations in 79 countries 9M exercisers annually 12 6/6/2017
  12. 12. The enterprise architecture needs a re-design and rebuild Cannot and should not be done by ourselves – need capable technology partners Regulation and geographical limitations add to the complexity already today Big Data is the new value driver and sits at the core
  13. 13. ACME Inc: Future State Architecture Shopper/Consumer Behavioural Data Channels Email Mobile Apps SMS Phone White Mail Broad cast Print Media Social (Tracked) Social (Other)Inbound Outbound Brand Sites In Store Execution/ Engagement Marketing Systems Customer Service Systems Supporting Functions/ Operations Data Agency Solutions Apps & IoT Online Stores Connected Devices Customer Brand/Product Loyalty Programs Email Management Audience Management Mobile Push Campaign Management Technology Force.comFuel Case Management Knowledge Management CTI SLA Management Loyalty Management Workflow & Approval Apps IoT Apps Social Monitoring & Engagement Journey Builder Predictive Intelligence SAP ERP Middleware – ETL, SFTP Landing Pages Reporting/ Analytics Marketing Cloud Reporting Services Analytics Salesforce Reports & Dashboards Web Analytics Integration Collaboration Chatter Communities Agency Collaboration AppsSearch SharePoint Connect Salesforce Connect Wave Closed Loop Digital Marketing Core Consumer Datastore Group Messaging Heroku 3rd Party Sites DMP Security SSO Social Sign On Identity Management Roles Permissions GDSN/GS1 Self Service Portal Commerce Catalog Management Order Management Fulfilment Consumer & Customer Relations and Services Enterprise DW External Content Other 3rd Party integrations Content Management eRetailing Marketing Operations Product Management Web Syndicated Availability Ratings & Reviews Price Monitoring eRetail Analytics Marketing Resource Management Master Catalog Master Data Management Product Lifecycle Management Pricing Management Sitecore OpenTextKruxJanrain Sharing Encryption Audit Single Consumer View WCMS Content Delivery Site Management SharePoint SharePoint Files/SitesSalesforce Files Marketing Cloud API’s App API’s Magento and/or Hybris Content
  14. 14. The future business opportunity is in digital ecosystems from omnichannel marketing to IOT devices by creating lifetime value for the consumer Sharing of data between consumers and companies needs orchestration to allow for value chains to form Consumers are just about ready for the future and we need to work to get there soon

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