MASHPOTATO is a new app that aims to provide restaurant and kitchen gear recommendations from industry professionals ("Pros"), addressing the limitations of existing review sites. On MASHPOTATO, Pros rate places, products, and events to give users ("Joes") insider insight and recommendations. Unlike other apps, MASHPOTATO incentivizes both Pros and Joes by helping Pros build their reputation and business networks, while Joes can discover new spots, earn commissions, and get invited to special events. The app founders have experience in film, hospitality, and technology and believe MASHPOTATO can become the most authoritative source for food culture recommendations through its peer-reviewed approach and engagement features.

1. Restaurant Discovery/Review Sites
= What’s Nearby, Rants & Raves

2. DO THEY SOLVE A PROBLEM?
Do review sites really help you decide where to go?
Do they help you decide which gadgets or gear to buy?
Do they help you learn about cuisine?
Do they help you discover the new “in” places to go?

3. THE PROBLEM IS WHY?
“…I don’t just want to know what’s nearby;
I want to know why I should go there!”
“…You can find just about any kitchen
gadget on line for a good price; I want to
know why I should be buy something”

4. WHAT IF YOU COULD:
See what’s nearby and the restaurant pros who go there
Discover and purchase the gadgets and gear the pros use
Hear about new joints in your city before they’re mainstream
Get invites to special events
Stop wasting money on bad food/service

5. MASHPOTATO
MASHPOTATO is an app for discovering restaurants and
kitchen gear for regular Joes who are unsatisfied by review
apps like Yelp & UrbanSpoon.
On MASHPOTATO, People, Places and Things are rated by
restaurant Pros.
Unlike the other review & discovery apps, MASHPOTATO
provides regular Joes with decision-making insight for dining-
out, events, and online purchases.
Unlike anything, Pros get more targeted exposure, status and
authority on social media so they can do more business.

6. Stephen Duke, MBA
Co-founder George Mobile
Finance, digital marketing for real estate/franchising
Movie/Caterer, Restaurateur/Chef
Stan Chong
Film Industry Veteran
Hospitality entrepreneur
Design, curator
Pauline Lai
Web Developer, UX
Graphic Design
Cash Garman
Web/Software Developer, Programmer
Senior Dev @ Linden Labs, United Front
Games
POTATOHEADS

7. MASHPOTATO Core Values
• Contributors invited/vetted by peers
Authoritative • Chef/Restaurateur reviews/referrals
• Places, gadgets, books, videos
Curated • Everything ranked by Pros not Joes
• Social, community, lifestyle
Engaging • Earn status, reputation, awesomeness

8. What can members do on
MASHPOTATO? Increase your
awesomeness
Follow the Pros Buy or refer curated
& their Content stuff to friends
Reviews you can
trust, like, share, or
comment

9. TWO VALUE PROPOSITIONS
1 for Pros 1 for Joes
Simplifies your social media Discover what’s “Now”
Increase # of followers Increase local knowledge
Raises status/reputation Get qualified opinions
Improve career prospects Improve online shopping
Do more business experience
Earn commish & invitations

10. USER EXPERIENCE
Pros Joes
Invite/endorse colleagues Browse:
Invite social media Top/active profiles
followers Top/active gadgets/gear
Promote own books, videos Top/active reviews/events
Endorse/refer Like, comment, share
Gadgets/merchandise
Refer, buy, book
Review places, people
things reservations & earn
commissions
Engage with community

11. MARKETING
Pros Joes
Restaurant Associations Pros invite Joes that follow
Chef’s Associations them on social media
Linkedin and other social Joes invite friends
media interest “Groups” Interest groups on social
Pros invite Pros media
Hospitality Affiliate marketing and
Exhibitions/shows feeder properties

12. COMPETITIVE ADVANTAGES
First to establish a peer-reviewed method of curating the
contributor community so it reflects the “insider” culture.
The most authoritative, incented and engaging source of food
culture related content
The only site to offer referral commission opportunities to
Pros & Joes for sharing content
First to promise increased reach for Pros that want to build a
following on social media

13. WHY ECOMMERCE?
Forrester: Mobile Commerce to Quadruple to $31
Billion in Next 5 Years

14. featured events
REVENUE
online purchases
MODEL
subscriptions for
enhanced
features/tools
reservations
affiliate
marketing