The document discusses ideation, which is the process of generating and developing new ideas. It provides two common methods for ideation: Torrance's method and SCAMPER method. The SCAMPER method involves combining, adapting, modifying, putting to other uses, eliminating, reversing, and substituting to come up with new ideas. The document also lists several references for learning more about ideation techniques and processes.

3. Prepared by: Eman Nafeaa

4. What’s Ideation?
The ability to generate and develop and communicating new idea

5. So in general
Ideation

7. 98%
30%
12%

8. How can we come up with new idea ?!!!

9. At first if you don’t have
2.Enjoyment
you won’t come up with new ideas

10. There are two common method:
1.Torrance’s
Method2.SCAMPER
Method

19. combine
Adapt
Modify
Put to other usesEliminate
Reverse
Substitute

28. References:
https://www.nureva.com/blog/business/ideation-a-process-for-bringing-ideas-to-
life
https://www.sses.se/course/ideation-creating-a-business-idea/
https://strategyn.com/ideation/
https://www.google.com.eg/amp/s/quickbooks.intuit.com/r/business-
planning/strategies-business-ideation-brainstorming/amp/
https://ozcontent.com/blog/ideation-techniques-and-processes/
http://www.brittonmdg.com/the-britton-blog/7-steps-to-a-successful-ideation-or-
brainstorming-session-and-workshop
https://lithosphere.lithium.com/t5/Lithium-s-View-Blog/The-Three-Phases-of-
Successful-Ideation/ba-p/115057
https://iedunote.com/entrepreneurship-types
https://www.wrike.com/blog/techniques-effective-brainstorming/
https://www.interaction-design.org/literature/article/introduction-to-the-
essential-ideation-techniques-which-are-the-heart-of-design-thinking
https://youtu.be/_4FoHJS4TYs
https://youtu.be/aBF8VF2hMgQ