The document discusses strategies for improving website traffic through long tail keywords, emphasizing their importance in the conversion process. It also highlights measuring the return on investment (ROI) for social media engagement and provides best practices for email marketing campaigns. Resources and tools are suggested for analytics and content marketing to enhance digital marketing efforts.

1. ICTT INDIA
Understanding Analytics

2. 1. ATTRACT
2. INTERACT
3. CONVERT

3. Write 3 keywords that
you like traffic to your
website

4. How search
works & how
people search

5. 1. ATTRACT

6. LONG TAIL KEYWORDS
Key Phrase
with 3 or
more words

7.  VACATION PACKAGE TO KERALA
 BEACH RESORTS NEAR KOVALAM
 HOUSE BOAT HONEY MOON
PACKAGES KERALA
SAMPLE LONG KEYWORDS

8. WHY LONG TAIL KEYWORDS ?
Bottom of the
buying cycle.
Conversion

9. Design your SEO, PPC,
Blogging, Content
strategies based on
Long tail keyword report

10. How to find Long tail
keywords

11. Google Analytics

12. Google Analytics
Measure what’s
important for your
business
 Channel
 Content
 Value
Set up E-Commerce
Tracking

13. Long tail brings in more traffic
compared to 1-2 keywords
Get longtail advanced segment report here : http://goo.gl/rYlQb kaushik.net

14. Avinash Kaushik
Kaushik.net

15. Digital Marketing Measurement Model
Source: http://traf.kr/Ns8f4Y

16. 2. INTERACT

20. THE ROI OF SOCIALIZING ?

21. OME COMMUNITY
BANGALORE

22. BIGGEST QUESTION?
What is the ROI of Social
media ?
Can I measure social media
ROI ?

23. ETHICAL BRIBE
OFFER
IRRESITABLE CONTENT

24. Resources for Content
 Content Marketing Institute
 Copy blogger
 Hub spot academy
 Social media examiner

http://mashable.com/category/c
ontent-marketing

25. Measuring social media
Have your URL tagged
before sharing in social
media sites

26. How - Google URL Builder
http://goo.gl/JcX
wd

27. Google URL shortener

28. Facebook &
m.facebook

29. Facebook Marketing TIP: 1

30. WHY FACEBOOK OFFERS ?
1. Shows in
the news
feed
2. Goes to
Inbox
MORE LEADS, CONVERSIONS

31. TIP: 2
Link to specific
landing page to
collect leads
TIP: 3
Sponsored Story

32. Shows in your friend’s feed

33. Interact with 10 new
people
Your ROI of attending
ICTT

34. 3. CONVERT

35. TAG YOUR EMAIL CAMPAIGN

36. Measure e-commerce

37. EMAIL BEST PRACTICES
 Name & Company
 Subject line
 Time and days
 Unsubscribe option
 Test subject line, time, day

38. copyblogger.com/magnetic-headlines
Email Subject Line Resource

39. SAMPLE REPORT

40. Suresh Babu
Ph: 9731338721
Email: suresh@webmarketingacademy.in
http://in.linkedin.com/in/sureshbabutr
Thank You

41. Photo Credits:
http://www.flickr.com/photos/cc511/
http://www.flickr.com/photos/sgatto/
http://www.flickr.com/photos/oberazzi/
http://www.flickr.com/photos/tonythemisfit/
http://www.flickr.com/photos/gregwake
Resources:
http://www.amyporterfield.com/
http://www.hubspot.com/