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Internet Marketing Trends 2007
The document discusses the 2007 trends in internet marketing, highlighting the transition from search engine marketing (SEM) to search engine optimization (SEO), driven by rising PPC costs and shifting advertising budgets. It emphasizes the importance of optimizing ad spend, measuring ROI, and effectively using metrics and analytics for better marketing outcomes. Additionally, the panel illustrates how platforms like MySpace can effectively reach targeted demographics, particularly young adults, through strategic marketing and community engagement.
