Social Media Marketing Strategies for PR , Journalism Workshop in Bangalore. Commits

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Web Marketing Academy. Digital Marketing Training Bangalore

This document provides an overview of social media and marketing strategies. It discusses popular social media platforms like Facebook and Google+ and their user numbers. It then recommends tools for social media research, monitoring, and engagement including Google Alerts, Trends, and Insights. Other sections discuss using Twitter to find journalists and trending topics, using HARO to be a resource for reporters, best practices for managing social media accounts, and online marketing as a career path.

Business Technology

Suresh Babu Ph: 9731338721 Twitter:@seobangalore Email: suresh@webmarketingacademy.in Social Media Revolution

Face book 700 Million Users 25 Million Users in India

G+ 25 Million Users http://www.comscoredatamine.com/2011/07/infographic-gmails-global-market-penetration/

100 Million User 10 Million India Top industries : IT, Computer Software, Telecomm, Financial Services ,[object Object]

4% of members use the word 'owner' in their title ,[object Object]

Google Alerts – Free Monitoring Tool – 2 min

Why to use these tools ? ,[object Object]

Tools Find Journalist, News , Popular Topic and Followers by category

How to use these tools ? ,[object Object]

Find out what media is looking for future stories

Example guidelines:BBC: http://www.bbc.co.uk/editorialguidelines/page/guidance-blogs-bbc-summaryThe Roanoke Times News Standards:http://www.roanoke.com/newsservices/wb/xp-59614#48,[object Object]

Social Resume http://www.slideshare.net/saadahmedshaikh/visual-resume-saad-ahmed-shaikh

Best Job in the World http://news.bbc.co.uk/2/hi/asia-pacific/7823812.stm

Search Engine Rankings Images Face book Twitter

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In this presentation, Marina Grapsa, Client Service Director at PaloServices, focused on analyzing four (4) trends in social media that drive social media insights. Particularly: 1. Brands are turning into broadcasting technology and videos in replace of writing and publications. 2. The rise in the impact of influencers and micro-influencers as a result of the public's lack of public confidence in media, social media and institutions. 3. The influence and development of Artificial Intelligence, which helps automate and facilitate understanding and customer service. 4. The momentum for Social Data, where brands seem to show more emphasis on social media insights and try to get a piece of the channels themselves. Finally, Mrs. Grapsa referred to the kinds of analysis that can be made in social media, but she also provided some useful tips for a successful Social Media Insights analysis and export, practices that are used and evolved continuously by PaloPro. Learn more about PaloPro, the most user-friendly Social Media Monitoring Tool, at https://palopro.io

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When I work with some of the brands or training. I put a lot of time in research  studying them. After hours of study, research, brainstorming I take notes. If I don't take notes might forget. I prefer jotting ideas in a paper ✍️ And I love the feel of writing with a pen and a blank sheet of paper. After all this, for my satisfaction, I put together everything in one single sheet. Here are a couple of my personal sheets. "Same thing with me when I take my classes ‍ love to use the clean whiteboard to teach" Share it with your team, colleague or tag a marketer who need to see this! What are your ideas, strategies? Would you like me to come up with a strategy for your brand/business? Leave a comment below! Would love to share my ideas

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