Dr.Nirdesh Kumar Singh
College of Agribusiness Management
GBPUAT
Pantnagar- Uttarakhand
Examples of ICT Use
• Mobile telephones
• Video and tele-conferencing
• Lap-top computers
• E-mail
• Multi-media communications
ICT as an Enabling Technology
• Information and Communications Technology (ICT)
is an all-purpose technology
• The growth of ICT technology – bandwidth,
computational speed and storage – is spectacular
• Leap-frogging technologies do not demand a large
or preexisting resource base
• Successful applications have emerged but remain
largely untapped for sustainable development
The Vision
• ICT is not the cure-all to the world’s problems
• But it can be a powerful tool to facilitate and enable
affordable solutions for
– Infrastructure Development
– Basic Human Needs and Development
– Economic Development
– Empowerment
• However, appropriate ICT is not yet available for
many Sustainable Development needs
ICT and Development (Groups)
Water &
Sanitation
Energy &
Transportatio
n
Healthcare
Agriculture
Job Creation
& Poverty
Reduction
Education
Alienation,
Peace, &
Prosperity
Transparency
, Democracy,
& E-
Governance
Basic Human
Needs and
Development
Empowerment
Infrastructure
Development
Economic
Development
Themes
Human-Computer Interaction, Sensors, Communication,
Databases/Information Systems, Controllers/Actuators/Effectors
Enabling
ICT
WHO NEEDS ICT FOR AGRICULTURE
DEVELOPMENT PROJECTS
Govt.
Agriculture
Dept.
A PROFILE OF
THE
AGRICULTURE
GROUP
Farmers
Fishermen
Agriculture
Extensionists
AGRICULTURE
WORKFORCE
Livestock
Farms
Livestock
Herders
Traders
THE 3 MAIN AREAS WHERE Information Technology
COULD IMPACT AGRICULTURE:
I. providing users Access to Communication Facilities:
phone, internet, email, fax, mobile phone…. for getting
market prices, information on upcoming pest and
locust attacks, information on weather/ rain patterns.
I. providing Interactive Demand Based Agriculture Services:
Government Agriculture Programs and Subsidies,
Online application for loan facilities, online Trading (auction
of coffee, tea, rubber), Online Agriculture Extension and
Query Redressal, Information on Cropping Pattern and
Fertilizer use.
III. Undertaking Automation of Key Agriculture Functions:
Digitization of Land Records, Farm Management, Milk-Fat
Measurement, Agriculture Statistics and Databases.
IT for Agriculture Development :
Matching Service Providers with Rural User Groups
AGRICULTURE
USER GROUPS
Farmers
Livestock
Herders
Fishermen
Un-
Employed
Agriculture
Workforce
Traders
GOVERNMENT &
PRIVATE SECTOR
SERVICE PROVIDERS
Agriculture
Ministry
Agriculture
Markets
Agriculture
Extensionists
Agriculture
Banks
Private
Companies
Department of
Livestock
Development
I
N
FO
R
M
AT
I
O
N
TECHNOLOGY
Managing ICT
Resource
Management
Procurement
Management
Technology
Management
Knowledge
Management
Expectation
Management
Program
Management
Process
Reform
Management
Name of the
Project
Purpose Future planes
Akshaya Making a district E-literate, limited
employment generation.
Delivery of multiple service at Akshaya
centers and expand it to other districts
Bhoomi Issue of Land title at 177 Bhoomi
kiosks and through privately owned
kiosks
Expand rural kiosk network
Drishtee Creating a network of privately owned
kiosks for e access to info, government
and service commercial
Expand Network to cover new kiosk
E-choupal The prime target is farmer. Farmers
get information about seeds’ price, etc
Scale to more users
N-Logue Multipurpose Internet kiosks based on
WILL
Expand for commercial utilization
Gyandoot Connecting rural cyber café catering
the everyday needs of the masses.
Extend for global Internet
• Diversification of Agriculture
• Inter-cropping
• Micro Management
• Water Management
• Organic Farming
• Agri-Clinics and Agri-business Centres
• Bio-Technology
• Database Technology
• Internet/Intranet Technology
• GIS and Remote Sensing
• Image Processing
• GPS
• Artificial Intelligence
• Modeling
 Agricultural Research
 Agro-Meteorology
 Agricultural Marketing
 Agricultural Engineering &
Food Processing
 Agricultural Extension and
Transfer of Technology
 Credit and Cooperation
 Crop production &
protection
 Environment & Forest
 Fertilisers and Manure
 Fisheries
 Irrigation and Drainage
System
 Livestock, Dairy
Development & Animal
Husbandry
 Rural Development &
Planning
 Soil and Water Management
 Watershed Development
 Wasteland Development
Census
Mach.
Marketing
Coop.
Credit
Crops Exten.
Fert
Hort
DM
PPQ
PP
RFS
IRS
TMOP
States / Uts /
Districts
ICAR Institutes
Resource Information
Attached/subordinate
offices
FARMER
Ministry of Agriculture
 E-Mail;
 Web-based Extension Information Services;
 Interactive Expert Systems on Pests and diseases;
 INTERNET browsing for Extension Information;
 Video Conferencing- Static, Mobile; and
 Kisan Call Centers;
 SATCOM Networks.
in complement with Radio, Television, Audio-Visual and
Print media for Extension Message
communications among scientists, Extension-
Workers and the FARMERS.
Extension Communication – Information Flow
DAC/DOE
ICAR
Insts.
NRCs
PDs
APC /SDA
JDA/ATMA
FAIC1
ATIC
ZRS
FAIC4
Extension Education
Institutions (4)
MANAGE
DOA DOH DOF DAH
DOA DOH DOF DAH NGO
s
SAMETI
State Level
Districts
Level
Village
Level
FARMERS
KVKs
ATMA- Agri.Tech. Mgt. Agency
APC- Agricultural prod. Comm
DOE- Directorate of extension
DOA- Dept. of. Agriculture
DOH-Dept. Of. Horticulture
DAH-Dept.of Animal husbandry
DOF-Dept.Of. Fisheries
NGO-Non Govt. Org
KVK-Krishi Vigyan Kendra
ZRS-Zonal Reserch Station
ATIC-Agri. Tech. Information Centre
ATC-Advanced Training Centres
FAIC-Farmer Advisery Information
Centres
SAU
AMC
Agriprenuers
Central Government Initiatives: DAC-NATP, DACNET,
AGMARKNET, KCC DARE-ARIS, IVLP,NATP, ATIC, Ministry
of CIT(NIC)- CICs, Warna Project
State Government Supported: Rajasthan- Jan Mitra,
Gujarat-GAU-SAT-KRU, M.P.- Gyandoot, Maharashtra-
Maha-Agrinet, A.P.-Rural e-Seva, Karnataka-Rhythu
Sampark Kendras and Bhoomi, Kerala- Kissan Kerala,
Akshaya Kendras
Corporate Sector Initiatives: e-Chaupals of ITC-IBD, Tata
Kisan Kendras of Tata Chemicals, Parry’s Corners of EID
Parry and Chirag Kendras of n-Logue
NGOs and other private Sector: IVRP-MSSRF, Drishti.com,
Agriwatch.com, TARA Kendras,
KrishiCloud
Directo
ry
Servic
es
Govern
ment
Policies
E-NAM
Weathe
r
Foreca
sting
Expert
Opinio
n
Financi
al
Service
s
Market
Potenti
al
Soil
Analysis
and
Water
Manage
ment Direct
Debit
Aadhar
Services
Post
Harvest
Managem
ent
Service
Layer
How it will work?
Plug and play mobile information delivery system
Sell/buy from the farmers directly.
Access to quality content, information and know
how, related to agriculture and related activities.
Ministry of Agriculture would collect the information
regarding the crops, soils, post-harvest, etc.
Current scenario
Farmer
calls
various
channels
for
informatio
n about his
queries
Data collection by individual channels due to which
predictive analysis is not possible
Information dissemination
through KrishiCloud
Farmer
calls
KrishiClou
d
KrishiCl
oud
मैं आपकी ककस प्रकार सहायता
कर सकती हूँ
अवश्य !! आगे बढ़ने से पहले क
ृ पया हमे अपने राज्य
और किले का नाम बताएूँ
राज्य उत्तर प्रदेश, किल्ला
मुरादाबाद
मुझे आलू की खेती करनी है , क
ृ पया मुझे इसक
े
बीि क
े बारे में िानकारी दे
अच्छा तो क्या अब आप खाद सम्बंकित
िानकारी भी लेना चाहेंगे
िन्यवाद!! आलू की खेती क
े कलए आप क
ु फरी सदाबहार, क
ु फरी
चंद्रमुखी, क
ु फरी िवाहर क
ु फरी अलंकार, या क
ु फरी बादशाह का
इस्तेमाल कर सकते है
हाूँ
हमारे इस वौइस् आटोमेकटक कसस्टम पर और कई कवषयों पर िानकारी मौिूद है,
आप किस भी कवषय क
े बारे में िानकारी लेना चाहते है उसका नाम बोले (उद्धरण क
े
तौर पर आप मौसम, सकरी योिना, बैंक लोन इत्याकद बोल सकते है )
अच्छा तो बताइए क्या आप कीटनाशक सम्बंकित
िानकारी भी लेना चाहेंगे
एक अच्छी उपि क
े कलए इस्तेमाल ककये िाने वाले खाद में
कनटरोिेन और फास्फोरस की मात्र अकिक होनी चाकहए,
पशु खाद खेती क
े कलए सबसे अच्छा है
नहीं
हमे उम्मीद है की आप हमे सेवा का अवसर दुबारा प्रदान करेंगे | क
ृ कषक्लौड क
े
आटोमेकटक वौइस् इनफामेशन कसस्टम में कॉल करने क
े कलए ियवाद,. हम आशा करते है
की आपका कदन मंगलमय हो
तो चकलए बताइए क्या आप ककसी और कवषय में
िानकारी प्राप्त करना चाहते है?
नहीं
Example of Dairy website and
App for Mobile Phone
https://mobiledairy.co.in/
CABM

ICT and Agri -dairy.ppt

  • 1.
    Dr.Nirdesh Kumar Singh Collegeof Agribusiness Management GBPUAT Pantnagar- Uttarakhand
  • 3.
    Examples of ICTUse • Mobile telephones • Video and tele-conferencing • Lap-top computers • E-mail • Multi-media communications
  • 4.
    ICT as anEnabling Technology • Information and Communications Technology (ICT) is an all-purpose technology • The growth of ICT technology – bandwidth, computational speed and storage – is spectacular • Leap-frogging technologies do not demand a large or preexisting resource base • Successful applications have emerged but remain largely untapped for sustainable development
  • 5.
    The Vision • ICTis not the cure-all to the world’s problems • But it can be a powerful tool to facilitate and enable affordable solutions for – Infrastructure Development – Basic Human Needs and Development – Economic Development – Empowerment • However, appropriate ICT is not yet available for many Sustainable Development needs
  • 6.
    ICT and Development(Groups) Water & Sanitation Energy & Transportatio n Healthcare Agriculture Job Creation & Poverty Reduction Education Alienation, Peace, & Prosperity Transparency , Democracy, & E- Governance Basic Human Needs and Development Empowerment Infrastructure Development Economic Development Themes Human-Computer Interaction, Sensors, Communication, Databases/Information Systems, Controllers/Actuators/Effectors Enabling ICT
  • 8.
    WHO NEEDS ICTFOR AGRICULTURE DEVELOPMENT PROJECTS Govt. Agriculture Dept. A PROFILE OF THE AGRICULTURE GROUP Farmers Fishermen Agriculture Extensionists AGRICULTURE WORKFORCE Livestock Farms Livestock Herders Traders
  • 9.
    THE 3 MAINAREAS WHERE Information Technology COULD IMPACT AGRICULTURE: I. providing users Access to Communication Facilities: phone, internet, email, fax, mobile phone…. for getting market prices, information on upcoming pest and locust attacks, information on weather/ rain patterns. I. providing Interactive Demand Based Agriculture Services: Government Agriculture Programs and Subsidies, Online application for loan facilities, online Trading (auction of coffee, tea, rubber), Online Agriculture Extension and Query Redressal, Information on Cropping Pattern and Fertilizer use. III. Undertaking Automation of Key Agriculture Functions: Digitization of Land Records, Farm Management, Milk-Fat Measurement, Agriculture Statistics and Databases.
  • 10.
    IT for AgricultureDevelopment : Matching Service Providers with Rural User Groups AGRICULTURE USER GROUPS Farmers Livestock Herders Fishermen Un- Employed Agriculture Workforce Traders GOVERNMENT & PRIVATE SECTOR SERVICE PROVIDERS Agriculture Ministry Agriculture Markets Agriculture Extensionists Agriculture Banks Private Companies Department of Livestock Development I N FO R M AT I O N TECHNOLOGY
  • 11.
  • 12.
    Name of the Project PurposeFuture planes Akshaya Making a district E-literate, limited employment generation. Delivery of multiple service at Akshaya centers and expand it to other districts Bhoomi Issue of Land title at 177 Bhoomi kiosks and through privately owned kiosks Expand rural kiosk network Drishtee Creating a network of privately owned kiosks for e access to info, government and service commercial Expand Network to cover new kiosk E-choupal The prime target is farmer. Farmers get information about seeds’ price, etc Scale to more users N-Logue Multipurpose Internet kiosks based on WILL Expand for commercial utilization Gyandoot Connecting rural cyber café catering the everyday needs of the masses. Extend for global Internet
  • 14.
    • Diversification ofAgriculture • Inter-cropping • Micro Management • Water Management • Organic Farming • Agri-Clinics and Agri-business Centres • Bio-Technology
  • 15.
    • Database Technology •Internet/Intranet Technology • GIS and Remote Sensing • Image Processing • GPS • Artificial Intelligence • Modeling
  • 16.
     Agricultural Research Agro-Meteorology  Agricultural Marketing  Agricultural Engineering & Food Processing  Agricultural Extension and Transfer of Technology  Credit and Cooperation  Crop production & protection  Environment & Forest  Fertilisers and Manure  Fisheries  Irrigation and Drainage System  Livestock, Dairy Development & Animal Husbandry  Rural Development & Planning  Soil and Water Management  Watershed Development  Wasteland Development
  • 17.
    Census Mach. Marketing Coop. Credit Crops Exten. Fert Hort DM PPQ PP RFS IRS TMOP States /Uts / Districts ICAR Institutes Resource Information Attached/subordinate offices FARMER Ministry of Agriculture
  • 18.
     E-Mail;  Web-basedExtension Information Services;  Interactive Expert Systems on Pests and diseases;  INTERNET browsing for Extension Information;  Video Conferencing- Static, Mobile; and  Kisan Call Centers;  SATCOM Networks. in complement with Radio, Television, Audio-Visual and Print media for Extension Message communications among scientists, Extension- Workers and the FARMERS.
  • 19.
    Extension Communication –Information Flow DAC/DOE ICAR Insts. NRCs PDs APC /SDA JDA/ATMA FAIC1 ATIC ZRS FAIC4 Extension Education Institutions (4) MANAGE DOA DOH DOF DAH DOA DOH DOF DAH NGO s SAMETI State Level Districts Level Village Level FARMERS KVKs ATMA- Agri.Tech. Mgt. Agency APC- Agricultural prod. Comm DOE- Directorate of extension DOA- Dept. of. Agriculture DOH-Dept. Of. Horticulture DAH-Dept.of Animal husbandry DOF-Dept.Of. Fisheries NGO-Non Govt. Org KVK-Krishi Vigyan Kendra ZRS-Zonal Reserch Station ATIC-Agri. Tech. Information Centre ATC-Advanced Training Centres FAIC-Farmer Advisery Information Centres SAU AMC Agriprenuers
  • 20.
    Central Government Initiatives:DAC-NATP, DACNET, AGMARKNET, KCC DARE-ARIS, IVLP,NATP, ATIC, Ministry of CIT(NIC)- CICs, Warna Project State Government Supported: Rajasthan- Jan Mitra, Gujarat-GAU-SAT-KRU, M.P.- Gyandoot, Maharashtra- Maha-Agrinet, A.P.-Rural e-Seva, Karnataka-Rhythu Sampark Kendras and Bhoomi, Kerala- Kissan Kerala, Akshaya Kendras Corporate Sector Initiatives: e-Chaupals of ITC-IBD, Tata Kisan Kendras of Tata Chemicals, Parry’s Corners of EID Parry and Chirag Kendras of n-Logue NGOs and other private Sector: IVRP-MSSRF, Drishti.com, Agriwatch.com, TARA Kendras,
  • 21.
  • 22.
    How it willwork? Plug and play mobile information delivery system Sell/buy from the farmers directly. Access to quality content, information and know how, related to agriculture and related activities. Ministry of Agriculture would collect the information regarding the crops, soils, post-harvest, etc.
  • 23.
    Current scenario Farmer calls various channels for informatio n abouthis queries Data collection by individual channels due to which predictive analysis is not possible
  • 24.
    Information dissemination through KrishiCloud Farmer calls KrishiClou d KrishiCl oud मैंआपकी ककस प्रकार सहायता कर सकती हूँ अवश्य !! आगे बढ़ने से पहले क ृ पया हमे अपने राज्य और किले का नाम बताएूँ राज्य उत्तर प्रदेश, किल्ला मुरादाबाद मुझे आलू की खेती करनी है , क ृ पया मुझे इसक े बीि क े बारे में िानकारी दे अच्छा तो क्या अब आप खाद सम्बंकित िानकारी भी लेना चाहेंगे िन्यवाद!! आलू की खेती क े कलए आप क ु फरी सदाबहार, क ु फरी चंद्रमुखी, क ु फरी िवाहर क ु फरी अलंकार, या क ु फरी बादशाह का इस्तेमाल कर सकते है हाूँ हमारे इस वौइस् आटोमेकटक कसस्टम पर और कई कवषयों पर िानकारी मौिूद है, आप किस भी कवषय क े बारे में िानकारी लेना चाहते है उसका नाम बोले (उद्धरण क े तौर पर आप मौसम, सकरी योिना, बैंक लोन इत्याकद बोल सकते है ) अच्छा तो बताइए क्या आप कीटनाशक सम्बंकित िानकारी भी लेना चाहेंगे एक अच्छी उपि क े कलए इस्तेमाल ककये िाने वाले खाद में कनटरोिेन और फास्फोरस की मात्र अकिक होनी चाकहए, पशु खाद खेती क े कलए सबसे अच्छा है नहीं हमे उम्मीद है की आप हमे सेवा का अवसर दुबारा प्रदान करेंगे | क ृ कषक्लौड क े आटोमेकटक वौइस् इनफामेशन कसस्टम में कॉल करने क े कलए ियवाद,. हम आशा करते है की आपका कदन मंगलमय हो तो चकलए बताइए क्या आप ककसी और कवषय में िानकारी प्राप्त करना चाहते है? नहीं
  • 25.
    Example of Dairywebsite and App for Mobile Phone
  • 26.
  • 32.