The document discusses a problem of traffic congestion, delays, and accidents due to work zones that cost over $8.6 billion per year. It introduces iCone as an autonomous traffic beacon that collects and shares real-time work zone data to help manage traffic. iCone aims to inform drivers and help transportation agencies, construction companies, and law enforcement improve work zone safety and traffic flow. The company sells and leases iCone hardware and provides a data and communication service to customers.

1. Ross Sheckler, CEO Instant Traffic Data Real-time, Real-presence, from the Work-Zone © 2009 iCone Products, LLC

2. The Problem Problem: Congestion, Delays, and Accidents due to Work-Zone Traffic Costs: $8.6B+ per year in work-zone accidents $600M+ per year in wasted fuel $6.75B+ per year in lost productivity Solution: Inform the driving public of work-zones in real-time Make information on the location and traffic conditions of work-zones widely available through real-time, real-presence technology

4. Distributor Network

5. Monthly Data/Comm Service

6. Supply Traffic Content Industry

8. How it works Public iCone® Fully Autonomous Outpost Field Personnel Dual Mode Comm State Traffic Systems Distribution iConeTraffic.com Web Services XML Feeds XML Reports Email Alerts Centralized Control

9. The Business Cellular model – Hardware + Service Hardware – Wholesale to Distributors Internally designed Contract manufacturing Data/Comm Service – Direct sale AT&T Cellular Iridium VAR Internally developed and managed software Internally managed IT systems

10. Marketing, Sales and Distribution iCones are sold or leased through existing companies in the work-zone traffic control community.

11. Competition: Trailer mounted RTMS iCone®RTMS YES NETWORKED NO <$10,000 COST >$15,000 YES AUTONOMOUS NO 10 TRUCKLOAD 1 1 min. DEPLOYMENT 30 min. YES STREAMING DATA NO YES CRASH RATED NO

12. Management Team Ross Sheckler – CEO M.S., Aero Engr, Iowa State University Calmar Founder, iCone Inventor Aerospace Engineering Methods Applied to Trucking and Traffic Industries Garvin Forrester – President & COO M.S., Aero Engr, Syracuse University Calmar Founder Software Applications Provider to Lockheed, Mitsubishi, Kawasaki, L3Comm… Lee Maynus – VP, Engineering B.S. Civil Engr, West Virginia University 22 years experience in Traffic Management and ITS New York State Thruway, New York State DOT Rick Leff – VP, Finance M.S. Statistics, University of Vermont iCone Products Investor Owner of multiple mid-sized businesses and investor in commercial real-estate

13. Projections/Milestones/Success

15. Increase force

16. Increase marketing

17. Accelerate incorporation of user requested applications$500,000 investment