In India telematics plays a significant role in the commercial/fleet world. Rest of market sees this as a service sitting in the dashboard. Why is this disconnect?What can be done to increase the service uptake? How can an Eco-System germinate in India? How global players can see this market? Macmetry presents an unique perspective on this convoluted market.

1. Telematics in India

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Solutions and Services company with strong expertise in SAE- Strategy, Advisory and Execution in Connected Car Program
Our primary mission is to qualify the four pillars as a key business enabler for long, sustained and measurable results to our customers
ABOUT US- MACMETRY

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TELEMATICS AND “CONNECTED CAR”
Telematics*- Refers to the broad industry related to integrated use of telecommunications and computer informatics.
Automotive Telematics – Applying Telematics principles to obtain information about remote automotive vehicles. A telematics system consists of:
Vehicle (cell phone, GPS, vehicle data)
Wireless interface
Back-office systems
Telematics is typically not:
Onboard autonomous navigation systems
AM/FM radio
Connected Car– Equipped with automatic connection to and from a vehicle for data and voice offering Smart services for safer, more efficient and more enhanced driving experience
*- The term is widely being paired up to auto industry. However various industries are currently adapting telematics capability to address various business strategies .

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Auto Sphere
ECU Connectivity
Remote Diagnostics/Upgrades
Cost Savings/Avoidance
Productivity/Operational Guidance
Regulatory Compliance
Low social overhead for crash cost
Customer Telematics
Driver/Passenger Sphere
Connectivity to Content and Mobility
Safety and Security Applications
Navigation,
Infotainment & Tracking Applications
TELEMATICS - SERVING TWO WORLDS

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TELEMATICS INFORMATION FLOW

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TELEMATICS EVOLUTION
Telematics 3.0 has the opportunity to redefine services that address many of the age old challenges such as device dependence, third party device integration, driver distraction and content synchronization. Telematics 3.0 is not a replacement, but rather a logical extension of the elements of Telematics 1.0 and 2.0.

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HOW BIG IS TELEMATICS MARKET IN INDIA?
•India telematics market *:
is expected to reach $113.7 million by 2018, growing at a CAGR of 22.8% 2013-18
is dominated by 2G/2.5G based modules due to less cost than satellite modules
revenue contributed by embedded with future growth in after market around 29/0% of total market in 2018 growing at a CAGR of 38.3% 2013-18
•Vehicle tracking & fleet management application accounts for 95.2% of the total market revenues with little demand from the passenger vehicle segment.
*- According to 6WResearch .

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CONNECTED CAR – INDUSTRY CONVERGENCE FROM CLOUD
Cloud
MNO
Auto
Cloud – Enables Seamless Cross Industry Capability
MNO: Connectivity and Value- Added Services Provider
Auto- Telematics Development and Services Consumer
Cloud Platform will enable and proliferate new entrants (ex: non-Auto/Telco) to the Connected Car market

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CONNECTED CAR- BUILDING BLOCKS
Strategy and CommitInfrastructure Lifecycle ManagementProduct LifecycleManagementCustomer Relationship ManagementMarketing and Offer ManagementService Development ManagementResource Development and ManagementSupply Chain Development and ManagementAssuranceService Management and OperationsResource Management and OperationsStrategic and Engineering PlanningSupply Partner Relationship ManagementBilling & Revenue ManagementFulfillmentOperation Support and ReadinessFinancial and Asset ManagementConnected Value Network. Customer to Enterprise Stakeholder and External Relationships ManagementAgile Connected Enterprise CRMVRMProducts & ServicesBRMDriverManufacturingPersonnelSmart PhoneWeb ServicesRequestsBrowserBrowserMobile GatewayMobile GatewayTCUService Invocation Users Delivery ChannelsCore Business Process & ThemesApplications and Data Technology EnablersIDMConnectorsMessage and Service RoutingContent ServicesProtocolTransformationEmbedded SoftwareNetwork ElementsSmart DevicePlatform and ManagementConnectivity and Online ServicesReal-timeAnalyticsMulti Enterprise Business Network

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CONNECTED CAR - KEY MARKET DRIVERS AND CHALLENGES

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OUR FINDINGS AND ANALYSIS
Current State
Future Strategy
Lack of Awareness for Telematics/Connected Car Value Prop
Increase consumer acceptability by introducing indigenous services in both Embedded and Smartphone channels
Infotainment and Telematics are in two different (Consumer and Fleet) world
Adapt a Connected Car approach. Integrated Infotainment and Telematics
Pervasive 2G and Patchy 3G
Lack of OEM/MNO active M2M partnership offering
Automotive Grade, Autonomous, Off- line capable Apps to mitigate patchy 3G coverage is required. Need
successful OEM/MNO partnership
Monolithic product pricing strategy resulting in low volume sales
Urban/Rural pricing plan is necessary to offer low cost products in rural mkts
Myopic view on Use cases – (Fleet Management) resulting in anemic Eco System for Connected Car Services
Broad Holistic View is necessary. Services focused on Customer/Context rather than vertical will spur growth