ICICI Prudential Life Insurance Company Ltd. is a joint venture between ICICI Bank and Prudential Corporation Holdings, having started operations in 2001 and leading the Indian life insurance market. As of June 2016, it reported assets under management of ₹1,092.82 billion, offering various products that cater to customer needs across different life stages. Key strengths include ICICI Bank's extensive network and leading position in the banking sector, while challenges include high policy premiums and competition from other insurers.

1. ICICI PRUDENTIAL LIFE
INSURANCE

2. ICICI BANK LTD.
 ICICI Bank (Industrial Credit and Investment Corporation of India) is
an Indian multinational banking and financial services company headquartered
in Mumbai, Maharashtra, India, with its registered office in Vadodara. In 2014,
it was the second largest bank in India in terms of assets and third in term
of market capitalisation. It offers a wide range of banking products and
financial services for corporate and retail customers through a variety of
delivery channels and specialised subsidiaries in the areas of investment
banking, life, non-life insurance, venture capital and asset management. The
bank has a network of 4,450 branches and 14,404 ATMs in India, and has a
presence in 19 countries including India.

3. PRUDENTIAL CORPORATION HOLDINGS
LIMITED
 Prudential Corporation Holdings Limited operates insurance and asset
management companies. The company was incorporated in 1978 and is
based in London, United Kingdom. Prudential Corporation Holdings
Limited operates as a subsidiary of Prudential Holdings Limited.

4. OVERVIEW
 ICICI Prudential Life Insurance Company Ltd. (ICICI Prudential Life) is a joint venture
between ICICI Bank Ltd., one of India's largest private sector banks, and Prudential
Corporation Holdings Limited.
 ICICI Prudential Life began its operations in fiscal year 2001 and has consistently
been the market leader* amongst private players in the Indian life insurance sector.
Their Assets Under Management (AUM) as on 30th June 2016 were `1092.82 billion.
 They offer an array of products across savings, investments and protection
categories that matches the different life stage requirements of their customers and
enables them to achieve their long term financial goals. ICICI Prudential Life is the
first private life insurer to attain assets under management of `1 trillion and In-force
sum assured of over `3 trillion. ICICI Prudential Life is also the first insurance
company in India to be listed on NSE and BSE.

5. Fiscal Particulars
2001 Company started operations
2002 Crossed the mark of 100,000 policies
2005 Crossed the mark of 1 million policies
2008
Crossed the mark of 5 million policies
Crossed receipt of `100 billion of total premium
Crossed `250 billion of assets under management
2010
Established Subsidiary for the purposes of undertaking
pension funds related business
Company turned profitable - registered profit of `2.58 billion
Crossed `500 billion of assets under management
2012 Started paying dividends
2015 Crossed `1 trillion of assets under management

6. SWOC
STRENGHTS
 ICICI Bank is the largest private sector bank in India and the second largest bank in India, in terms of assets.
 ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers
through a variety of delivery channels and through its specialised subsidiaries and affiliates in the areas of
investment banking, life and non-life insurance, venture capital and asset management.
 ICICI Bank is a leading player in the retail banking market and has over 10 million retail customer accounts. The
Bank’s corporate customers include India’s leading companies as well as growth-oriented small and middle
market businesses, and the products and services offered to them include loan and deposit products and fee
and commission-based products and services.
 ICICI Bank had total assets of Rs. 1,462.14 billion and profit after tax of Rs. 13.91 billion. The Bank has a network
of over 500 branches and extension counters, and 1,850 ATMs.
 Prudential has been writing life insurance in the United Kingdom for over 150 years and has had the largest
long-term fund in the United Kingdom for over a century.
 In the United Kingdom Prudential is a leading life and pensions provider offering a range of retail financial
products. M&G is Prudential's UK & European Fund Manager, with around US$ 230.00 billion of funds under
management.

7. WEAKNESS
 Very huge premium of policies compared to other companies.
 Minimum premium is 19000.(Expect tax saving policy only 10,000)
 Target upper class people only.
 Policy charges are very high.
 More centred in urban areas.
 Most of the plans too complicated to understand.

8. OPPORTUNITIES
 Tie up with more corporate agents all over India.
 Tie up with broker also (ex PolicyBazaar)
 Rural market

9. CHALLENGES
 LIC offering huge surplus in life fund.
 Players like Bajaj Allianz with low premium for same plan.
 Changes in policy of IRDA (Insurance Regulatory and Development Authority.)
 New entrance.