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PRESENTED BY:
JAGMOHAN PATTNAIK(12202081)
                 (12202082)
                 (12202083)
                 (12202084)
 BASIC DEFINATION: A system of trading
  money which:
 Provide safe place to save excess cash known
  as deposits.
 Supplies liquidity to the economy by loaning
  this money out to help business grow and to
  allow consumers to purchase consumer
  products ,homes,cars etc
 Institutionwhich deals in money and credits.
 An intermediary which handles other
  people’s money both for their advantage and
  to its own profit.
The Regional Rural Banks mobilize the
  financial resource from rural/semi-urban
  area and grants loans to small and marginals
  farmers,agriculture labour and rural artisans.
For Example:
Andhra Pradesh Gramin Vikas Bank
Jammu Rural Bank
Nagaland Rural Bank
Banks are often created by persons belonging
  to same local or professional community or
  sharing a common interest.
Example :
The Goa State of Co-operative Bank limited.
The Gujart State of Co-operative bank Limited
The Harayana State of Co-operative Bank
  Limited.
A commercial bank is an institution which
  accepts deposits , make business loans and
  after related services
Example :
Canara Bank
IDBI Bank
Syndicate Bank
 Bank  deals with individuals ,group of persons
  and corporates.
 More or less homogenous groups in term of
  their needs and expectation.
 Marketing segments , targeting one or more
  segment developing products.
 Segment  marketing
 Niche marketing
 Local marketing
 Individual marketing
 Geographic  Segmentation:Division of market
  into geographical unit such as
  state,region,countries,cities,neighbourhood.
 Demographic Segmentation:Market is
  segmented into groups on the basis of
  variable as age, family size, family life
  cycle,income,occupation,education,religion
 Psycographic  Segmentation:Buyers are
  divided into different groups on the basis of
  personals traits,lifecycle or values.
 Behaviorial Segmentation:Marketers divide
  groups on basis of their knowledge
  of, attitude towards,use of , or response to
  a product.
 DEMOGRAPHIC   SEGMENTATION
 OPERATING VARIABLE
 PURCHASING APPROACHES
 SITUATIONAL FACTOR
 PERSONAL CHARACTERSTICS
Icici banking
Icici banking
Icici banking
Icici banking
Icici banking
Icici banking
Icici banking
Icici banking
Icici banking
Icici banking
Icici banking
Icici banking
Icici banking

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Icici banking

  • 1. PRESENTED BY: JAGMOHAN PATTNAIK(12202081) (12202082) (12202083) (12202084)
  • 2.  BASIC DEFINATION: A system of trading money which:  Provide safe place to save excess cash known as deposits.  Supplies liquidity to the economy by loaning this money out to help business grow and to allow consumers to purchase consumer products ,homes,cars etc
  • 3.  Institutionwhich deals in money and credits.  An intermediary which handles other people’s money both for their advantage and to its own profit.
  • 4.
  • 5. The Regional Rural Banks mobilize the financial resource from rural/semi-urban area and grants loans to small and marginals farmers,agriculture labour and rural artisans. For Example: Andhra Pradesh Gramin Vikas Bank Jammu Rural Bank Nagaland Rural Bank
  • 6. Banks are often created by persons belonging to same local or professional community or sharing a common interest. Example : The Goa State of Co-operative Bank limited. The Gujart State of Co-operative bank Limited The Harayana State of Co-operative Bank Limited.
  • 7. A commercial bank is an institution which accepts deposits , make business loans and after related services Example : Canara Bank IDBI Bank Syndicate Bank
  • 8.  Bank deals with individuals ,group of persons and corporates.  More or less homogenous groups in term of their needs and expectation.  Marketing segments , targeting one or more segment developing products.
  • 9.  Segment marketing  Niche marketing  Local marketing  Individual marketing
  • 10.  Geographic Segmentation:Division of market into geographical unit such as state,region,countries,cities,neighbourhood.  Demographic Segmentation:Market is segmented into groups on the basis of variable as age, family size, family life cycle,income,occupation,education,religion
  • 11.  Psycographic Segmentation:Buyers are divided into different groups on the basis of personals traits,lifecycle or values.  Behaviorial Segmentation:Marketers divide groups on basis of their knowledge of, attitude towards,use of , or response to a product.
  • 12.  DEMOGRAPHIC SEGMENTATION  OPERATING VARIABLE  PURCHASING APPROACHES  SITUATIONAL FACTOR  PERSONAL CHARACTERSTICS