This document discusses the future of Europe based on data from economic forecasts and interviews with business leaders. It finds:
1) Europe's economies are stagnating with weak growth prospects and high unemployment expected to continue. Public debt is also rising in many countries due to slow growth hampering deficit reduction efforts.
2) Business confidence in Europe is low, with few expecting profits or hiring to increase in the coming year. However, investment in machinery is expected to rise which may provide a boost.
3) There is strong support among eurozone business leaders for further European integration, with 66% open to more economic integration and 40% open to greater political union as well. Ireland is least supportive of further integration.
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For some time we have been forecasting a “lost decade” of growth for the Eurozone. However, the risk of an imminent Eurozone breakup, which weighed heavily on business and consumer confidence for much of 2012, has been averted. The economy is expected to start growing again from mid-2013, but overall a decline of 0.5% is still forecast for 2013, followed by very sluggish growth of only 1.4% a year in 2014-17.
Improving competitiveness and strengthening demand from the US and emerging markets will start to boost Eurozone exports over the coming year. Please also see www.ey.com/eef for further information and access to the forecasting data.
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A presentation delivered to the EBRD\'s Eastern European Business Information Conference on the opportunities and risks in post-recession Central and Eastern Europe. Particular emphasis on the global outlook and the relative positioning of individual CEE economies.
For some time we have been forecasting a “lost decade” of growth for the Eurozone. However, the risk of an imminent Eurozone breakup, which weighed heavily on business and consumer confidence for much of 2012, has been averted. The economy is expected to start growing again from mid-2013, but overall a decline of 0.5% is still forecast for 2013, followed by very sluggish growth of only 1.4% a year in 2014-17.
Improving competitiveness and strengthening demand from the US and emerging markets will start to boost Eurozone exports over the coming year. Please also see www.ey.com/eef for further information and access to the forecasting data.
OECD, 35th Meeting of Senior Budget Officials - Christian Kastrop - OECDOECD Governance
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This research report offers a thorough view on the major macroeconomic trends in Bulgaria, looking also into all internal and external factors such as crisis in Russia and Ukraine, as well as Greece turmoil. The outlook includes a snapshot of the Bulgarian stock market and its movers & shakers as well as ELANA Trading analysts top picks.
Some analysts points:
- We are cautious for 2015, but looking for a GDP growth pick up in 2016.
- Factors to watch during in 2015 would be the first decisive moves for reforms of the new coalition government, Greece and the crisis in Ukraine.
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- Upcoming IT IPO to boost market vitality.
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2. Near-term risks to the forecast are skewed downward
3. Secular drag on growth due to slowing growth in trade, productivity, and the labor force
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From ELANA Trading: Macroeconomic and Market Outlook 2015 „Bulgaria: Back on ...ELANA Group
This research report offers a thorough view on the major macroeconomic trends in Bulgaria, looking also into all internal and external factors such as crisis in Russia and Ukraine, as well as Greece turmoil. The outlook includes a snapshot of the Bulgarian stock market and its movers & shakers as well as ELANA Trading analysts top picks.
Some analysts points:
- We are cautious for 2015, but looking for a GDP growth pick up in 2016.
- Factors to watch during in 2015 would be the first decisive moves for reforms of the new coalition government, Greece and the crisis in Ukraine.
- The recent capital market decline provides good buying opportunities in various sectors as banks and financial services, electrical equipment, pharmaceuticals, etc.
- Upcoming IT IPO to boost market vitality.
1. Global growth should be higher in ’17 & ’18 than ‘16, but still lower than historical averages
2. Near-term risks to the forecast are skewed downward
3. Secular drag on growth due to slowing growth in trade, productivity, and the labor force
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MTBiz is for you if you are looking for contemporary information on business, economy and especially on banking industry of Bangladesh. You would also find periodical information on Global Economy and Commodity Markets.
Signature content of MTBiz is its Article of the Month (AoM), as depicted on Cover Page of each issue, with featured focus on different issues that fall into the wide definition of Market, Business, Organization and Leadership. The AoM also covers areas on Innovation, Central Banking, Monetary Policy, National Budget, Economic Depression or Growth and Capital Market. Scale of coverage of the AoM both, global and local subject to each issue.
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Cuál sería el impacto de una hipotética salida de Grecia del euro? La respuesta es que, de darse este caso, sus efectos en la economía de la eurozona no serían excesivos
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Find out which companies are where on this year's Top 250 list by downloading the complete report.
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The doomsday scenario has been summarized by Martin Wolf of Financial Times (May 17, 2012):
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• Strategy: Organisational strategy should drive social media use, the board must help formulate this from a position of knowledge.
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• Education and training: Formal education should be used at every level. Internal social networks can help people gain knowledge of social media.
• Risk: Social media non-engagement is a risk in itself, although costs must be weighed against benefits.
• Impact: It is vital to measure social media outcomes to justify investment; metrics should be linked to a strategic goal and monitored.
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1. The future of Europe
Grant Thornton International Business Report 2013
2. 2 Introduction
4 Report highlights
5 Stagnation
8 Integration
10 Expansion
Contents
Welcome to the second edition of our ‘Future of Europe’
series, which draws both on data from leading economic
forecasting houses, and on 3,100 interviews conducted
with senior executives from in and around Europe as part
of our International Business Report (IBR).
The report deals with three distinct aspects of the ongoing
sovereign debt crisis: the stagnation of Europe’s economies,
the closer integration suggested as a means to mitigating
uncertainty and what this means for the future expansion
of Europe.
3. eurozone
growth
flat
-0.5%
-0.5%
1.0%in 2012
in 2013
in 2014
eurozone
growth
flat
-0.5%
-0.5%
1.0%in 2012
in 2013
in 2014
The future of Europe 3
The future of Europe remains delicately poised. Whilst the
feeling at the 2013 World Economic Forum in Davos was that
the worst of the crisis was over, growth prospects for
2013 look very weak. The European Central Bank (ECB) is
forecasting a contraction of -0.5% across the eurozone in
2013 – with only mild improvements expected in 2014. Even
the mighty German economy, previously relatively insulated
from the crisis, posted a contraction of 0.6% in the final three
months of 2012, pulling full year growth down to just 0.7%.
France did not even manage that, with growth flat in 2012.
Introduction
The future of Europe: IBR 2013
2012 did bring some cheer for European
leaders, with the completion of the biggest
sovereign debt restructuring in history in
March: 86% of investors holding private
Greek debt agreed to join a write-off deal,
lowering the country’s debt burden by
some €105 billion or just over half the
country’s private debt. However, doubts
about the Spanish banking sector were
finally realised in early June with the
government requesting a loan of up to
€100bn from the European Stability
Facility to recapitalise its banks. With
investors wobbling, borrowing costs,
especially in Southern Europe, began to
climb back to unsustainable levels. It took
an announcement on 26 July, by Mario
Draghi, President of the ECB, that he
would do “whatever it takes to preserve
the euro” to restore an element of calm to
the markets.
The ECB’s proposed ‘outright monetary
transactions’ (bond purchases in secondary
markets) aimed to cut the borrowing costs
of debt-burdened eurozone members.
Whilst no government requested a bailout
which would trigger these transactions,
just having the mechanism in place seemed
to placate bond markets. At the turn of the
year all eyes were on the fiscal cliff
negotiations across the Atlantic, whilst
focus in Europe shifted to aligning the
growth with austerity.
But a raft of bad economic data in
January 2013 was followed by a worrying
stalemate in Italy’s election which left
former comedian and anti-austerity
campaigner, Beppe Grillo, as the potential
‘kingmaker’. More recently, the travails of
the smallest member of the eurozone,
Cyprus – which accounts for just 0.5% of
currency area GDP – has reignited the
crisis. The plan proposed forcibly buying
troubled banks shares with up to 9.9% of
savers’ deposits but was unanimously
defeated by the Cypriot parliament. Under
a revised bailout deal, one of the two
banks in trouble is being wound down
with heavy losses inflicted on large
depositors of both. The impact on the
wider economy could be severe and
contagion to other economies with
unstable banking sectors are a major risk.
4. The future of Europe 4
Report highlights
Grexit
chances
fading
Integration
to sharpen
divides
Power
of single
market
declining
94%
want to
save
euro
65%open to debt
mutualisation
prospects
Weak
growth
Europe’s economies are stagnating:
economic and business growth prospects
are weak and unemployment rates are
set to remain high; rising business
investment offers some hope.
Support inside the euro remains
strong: 94% of eurozone business
leaders want to see the euro survive and
just 6% want their economy to exit;
78% view joining the single currency as
positive, up from 71% in 2012.
Eurozone members are open to
further integration: 66% want to see
further economic integration, with
40% open to more political union;
a further 65% show support for
eurobonds, although this drops to
just 32% in Germany.
Less appetite for a ‘Grexit’: the
proportion of eurozone members
wanting to see economies leave the euro
has fallen from 24% in 2012 to 17%
this year.
Potential entrants remain keen to join:
more than 50% of business leaders in
Denmark, Latvia, Lithuania and Poland
want to join the euro; although
majorities in Denmark and Poland do
not see it happening until 2018 at the
earliest.
Eurosceptic nations wary of further
EU integration: more than half of
businesses in Sweden and the UK do
not want to see any further integration
and one in ten think the euro should
break up.
Neighbouring markets see declining
value in improving ties: 52% of EU
neighbouring economies believe further
integration would be an advantage,
down from 62% in 2012; increased
opportunity for exports is seen as the
key benefit; one in five would like their
economy to eventually join the euro.
The future of Europe: IBR 2013
5. The future of Europe 5
GDP forecasts
Growth prospects in Europe look tepid at best. A mild contraction
is expected for the eurozone as a whole in 2013 – output is
expected to shrink in all the troubled Southern European
economies: Greece (-5.0%), Portugal (-3.0%), Spain (-1.6%) and
Italy (-1.2%). Growth in France is expected to be flat for the
second year in succession whilst the German economy is forecast
to expand by just 0.7%, slower than 2012.
Many of the more indebted nations want
to relax agreed budget deficit targets in the
face of the strong economic headwinds,
but Germany has promised to balance its
budget by cutting net borrowing to a
40-year low, citing the low ECB interest
rates as stimulus enough. Conversely,
France expects to overshoot the agreed
deficit target of 3% this year, an
announcement which drew a sharp rebuke
from the Bundesbank.
Prospects for older EU members outside
the single currency are not much brighter.
UK output is expected to climb by just
0.5% in 2013 meaning the economy
remains more than three percentage points
smaller than before the financial crisis.
Growth rates in Sweden (1.4%) and
Denmark (0.8%) are not expected to be
much faster.
Growth rates are slightly elevated in
Eastern Europe, but Poland’s economy
has slowed markedly and is expected to
post expansion of just 1.4% in 2013.
Latvia (3.7%), Estonia (2.6%) – which
joined the euro in 2011 – and Lithuania
(2.5%) have brighter forecasts but
remain largely dependent on regional
growth.
Outside the EU, forecast levels of
expansion are more impressive.
Economic output in Turkey is expected
to grow by 3.7% this year, accelerating
to 5.2% in 2014. Growth in Russia is
forecast at 3.3% in 2013, climbing to
3.9% in 2014, but Georgia leads the way
with output forecast to expand by 6.2%
this year and 7.3% next.
2013 2014 Source: EIU 2013
-0.6%
-1.6%
0.4%
-1.2%
1.0%
0.7%
1.0%
1.6%
1.9%
1.4% 2.7%
1.3%
0.9%
-0.2%
3.7% 5.2%
6.2% 7.3%
1.4%0.8%
1.3%
1.4%
0.8%
0.5%
0.5% -0.6%
1.4% 3.1%
Portugal
Spain
Italy
Germany
Switzerland
Poland
Belgium
Turkey
Georgia
Denmark
UK
Ireland
Netherlands
Sweden
2.5% 3.1%
Lithuania
3.3% 3.9%
Russia
3.7% 4.0%
Latvia
2.6% 3.0%
Estonia
France
0%
-5.0% -1.5%
-3.0%
Greece
The future of Europe: IBR 2013
Stagnation
6. The future of Europe 6
Debt
The concern for Europe is that these low growth rates are running
tangentially to huge fiscal austerity programmes which are
shrinking levels of government spending across the continent in a
concerted effort to lower levels of sovereign debt. However, slow
growth and elevated levels of unemployment, are weighing down
on tax receipts whilst pushing benefits payments up.
Greece
Portugal
Italy
Ireland
France
UK
Belgium
Germany
Lithuania
Netherlands
Latvia
Poland
Estonia
Denmark
Sweden
Finland
Net government debt as % GDP
2011
2013
Source: IMF 2012IMF, 2013: ‘The Challenge of Debt Reduction
during Fiscal Consolidation’
50 100 150
As the IMF points out in a new paper,
because those countries introducing the
heaviest austerity programmes are starting
from a relatively high level of debt and the
negative impacts of the cuts they are
making is large, rather than decline, debt
to GDP ratios actually look set to rise for
some time.
The net government debt of Greece is
expected to reach 181% of GDP this year,
up from 165% in 2011, despite the
‘haircut’ private bondholders have taken.
The debts of Portugal (119%), Ireland
(107%) and Italy (104%) are all expected
to continue climbing over 100%. Spain’s
debt is expected to climb to 84% of GDP
this year, up from 57% in 2011 largely due
to bailing out its indebted banks and
regional governments. Meanwhile, France
and the UK have both lost their AAA
credit ratings as stagnant economies
hamper efforts to bring budget deficits
under control. The governments of both
countries are enjoying record low
borrowing costs, but should the yield
demanded by investors begin to pick up
again, debt servicing would become a
major issue.
The future of Europe: IBR 2013
Public
debt is
rising
7. The future of Europe 7
Business confidence
A lack of confidence is evident in business expectations for growth
in their own operations over the coming months. Just 14% of
eurozone businesses and 22% of those in the EU expect profits to
go up over the next 12 months, well below the global average
(39%). Whilst business leaders in Estonia (44%), Latvia, the UK
(both 40%) and Germany (36%) are more bullish, a majority of
those in Southern Europe actually expect profits to decline (-6%).
Latin
America
Russia Turkey
North
America
Asia
Pacific
EUNordicBaltics
Net % businesses optimistic about the
economic outlook (next 12 months)
Source: IBR 2013
† Daily Telegraph, 2013: ‘Italy’s economy shrinks as EU
leader warns of lost generation’
Fears over the eurozone continue to
dampen business sentiment throughout
the region. Optimism for the year ahead
amongst EU business leaders in Q1-2013
stood at just 2%, well below the global
average (27%). Whilst this represents a
significant uptick from Q4-2012 (-17%),
led by a rebound in Germany (21% to
42%), European figures are well below
other regions of the world – particularly
Latin America (58%) but also North
America (32%) and EU neighbours such
as Russia (53%) and Turkey (46%).
Whilst the Southern European states
of Italy, Greece and Spain are suffering
(-27%), it is French business leaders
who sit bottom of the global optimism
table (-50%).
Concerns around business growth
mean the job markets in many European
countries remains depressed, further
weighing on consumer spending. In
February this year, eurozone
unemployment reached 12.0% – a record
high – and 10.9% across the EU. The
problems in Greece (27%) and Spain
(26%) are even more severe with the
proportion of young people unemployed
rising to more than one in two in these
economies, compared with 23.6%
across the EU. The lack of employment
opportunities risks creating a ‘lost
generation’ according to the EU
employment commissioner.
Unfortunately, business leaders in
Europe do not appear to be opening their
doors to the hordes of people in search of
a job. Just net 6% of EU businesses expect
to hire staff over the next 12 months,
falling to 2% across the eurozone. German
and UK business leaders (both 18%) are
more likely to hire staff over the next 12
months but those in Southern Europe
expect further contractions (-8%). This
contrasts sharply with Turkey where 54%
of businesses expect to grow their
workforces.
With governments and households
cutting back, and exports to other
European countries naturally weak, there
is hope that business investment can help
provide a boost to the region’s stagnating
economies. Encouragingly, the proportion
of EU businesses expecting to increase
investment in plant & machinery over the
next 12 months jumped to 44% in Q1-
2013, up from 26% in Q4-2012 – the
highest since Q4-2010. Similar jumps were
observed in the eurozone (22% to 38%)
and Southern Europe (12% to 40%) over
the last quarter. Indeed, businesses in
Lithuania (66%), Ireland (50%), Poland
(46%) and Italy (44%) show some of the
most positive investment sentiment
globally.
eurozone
Southern
Europe
European
optimism low
The global average
The future of Europe: IBR 2013
8. 66% want
further
economic
integration
66% want
further
economic
integration
The future of Europe 8
Against this uncertain backdrop, there have been calls, especially
from German Chancellor Angela Merkel, for greater European
integration. She argues that the eurozone needs greater political
union to run alongside the economic and monetary union already
in place. Francois Hollande, President of the other bloc
heavyweight, France, is more cautious and wants to safeguard
national sovereignty and control over its own budget.
Overall, 89% of eurozone business
leaders want to see further European
integration of some sort, led by Spain
(98%), Finland (97%), Italy and France
(both 95%). The outlier is Ireland, where
close to one in three (30%) business
leaders do not want to see any further
integration.
Given their respective leaders’ standpoints
it is perhaps unsurprising to see German and
French business leaders’ opinions differ
significantly on the idea of further
integration. Whilst 61% of German
businesses are open to more political
integration, just 35% of their French peers
agree. Spanish (61%) and Belgian (45%)
businesses are also interested in moving
towards greater political union.
Whilst greater political integration is
favoured by just 40% of eurozone business
leaders, the possibility of further economic
union has the backing of a strong majority
(66%). Business leaders in Spain (80%),
Finland (79%), the Netherlands (77%)
and Germany (76%) are all open to more
economic integration. Businesses in Ireland
(50%) and Italy (56%) are the least keen.
The first steps towards a eurozone
banking union were agreed in late 2012 in a
deal that will see the ECB supervise around
200 of the region’s biggest banks from
March 2014. The deal gives the ECB
powers to close down eurozone banks
that break rules and is expected, in time,
to allow the EU’s main rescue fund to
directly bail out struggling banks.
There are already fears, however, that the
proposed ‘resolution fund’ will be watered
down – or at least parked until the German
elections in September – as it represents
the first step towards debt mutualisation.
German businesses are particularly against
the idea of pooling eurozone debt through
eurobonds: just 10% say they definitely
support the idea with 62% opposed. The
majority of business leaders from other
relatively debt-free economies, Estonia
(56%) and Finland (50%), are also opposed.
Conversely, some of those business leaders
in the eye of the eurozone storm – Spain
(82%), Greece (69%) and Ireland (63%) –
are, perhaps unsurprisingly, more eager to
see debts pooled.
Integration
40% want
further
political
integration
The future of Europe: IBR 2013
9. The future of Europe 9
Integration could cause friction
Outside the eurozone, there is much more scepticism about further
integration: 29% of other EU business leaders are opposed, led by
Sweden and the UK (both 55%).
Support for political union is way down at
14% across these economies, but 32%
favour greater economic integration led by
Poland (54%), Lithuania (40%), Denmark
(37%) and Latvia (34%).
The results draw into sharper focus the
fears that the ultimate impact of the
eurozone crisis will be the creation of a
two-tiered European system where the 17
eurozone ‘ins’ make decisions excluding
the 10 ‘outs’. Splits have already
developed, normally centring around the
UK. In late 2011, UK Prime Minister,
David Cameron, vetoed a new
intergovernmental treaty to put strict caps
on government spending and borrowing
being written into EU treaties. However,
all other EU members – excluding the
Czech Republic – pressed ahead and
signed the Fiscal Compact in early 2012.
Indeed, the UK’s relationship with Europe
has become so strained that Mr Cameron
has promised to hold a referendum on EU
membership by 2017 if returned to power
after the next election.
The future of Europe: IBR 2013
% of businesses open to further
European integration
Source: IBR 2013
EU split on
integration
29% outside
eurozone
opposed
Spain 98%
Finland 97%
France 95%
Italy 95%
Germany 91%
Greece 90%
Belgium 89%
Netherlands 88%
Lithuania 85%
Latvia 83%
Poland 82%
Estonia 79%
Denmark 75%
Ireland 68%
United Kingdom 41%
Sweden 27%
10. Netherlands
The future of Europe 10
At a time of such uncertainty in Europe, it would be
understandable if countries both inside and outside the EU had
shelved plans for further enlargement. No country has joined since
Bulgaria and Romania acceded in 2007 but on 1 July 2013 Croatia
will join and other nations – such as Iceland, Montenegro and
Turkey – remain in negotiations. The eurozone itself may grow:
Latvia has applied to become the 18th member of the euro whilst
Denmark and Lithuania are part of the ERM-II mechanism
(although the former has a formal opt-out).
Support for the euro to survive remains
strong within the currency bloc – 94% of
business leaders want to see the euro
survive, up from 92% in 2012. Just 6%
want their economy to leave, led by Italy
(10%) although even here exit sentiment
has declined over the past 12 months
(down from 16%).
Moreover, 78% of business leaders are
now positive about the overall impact of
joining the single currency, up from 71%
in 2012. Business leaders in Ireland (88%),
Germany (86%) and Finland (85%) are
most positive about the overall impact of
joining the euro; peers in France, the
Netherlands (both 64%) and Italy (67%)
are much less positive – below Greece
(73%) and Spain (82%).
Expansion
The future of Europe: IBR 2013
% businesses who think that overall their country’s
membership of the euro has been positive
€
Source: IBR 2013
Ireland
Spain Finland
Germany
Belgium
Greece
Estonia
eurozone
Italy
France
Netherlands
64%
64%
67% 73%
74%
76%
78%
82% 85%
86%
88%
11. The future of Europe 11
% businesses who want to see euro survive
and continue to expand
However, 39% said yes, but that no more
countries should join in the near future, up
from 37% 12 months previously.
Businesses in troubled Southern Europe
are amongst the most eager to see the euro
expand. Greece (60%), Italy (59%) and
Spain (43%) are all willing to welcome
new entrants, as is Belgium (48%). At the
other end of the spectrum, just 18% of
business leaders in Ireland – which is
rapidly assuming Latvia’s role as the
‘poster boy’ for austerity – agree. The
remaining AAA-rated eurozone
economies of Germany (28%), Finland
(25%) and the Netherlands (21%) are
also less eager to see further expansion,
although attitudes have softened
considerably in both Germany (15% in
2012) and Finland (8%) over the past
12 months.
Together with Ireland (68%), the
Netherlands (52%) and Germany (44%),
business leaders in France (46%) are most
strongly opposed to more countries
joining the euro in the near future.
The future of Europe: IBR 2013
2012 2013 Source: IBR 2013
EU business leaders outside the single
currency are also slightly more
enthusiastic about the existing eurozone:
82% now want to see the euro survive, up
from 79% 12 months ago. However, their
enthusiasm does not stretch to adoption
by their own economies. 85% of UK
business leaders do not want to join the
euro, up from 83% in 2012. There have
also been ever sharper upswings in
negative sentiment in Sweden (58% to
69%), Poland (28% to 39%) and Denmark
(32% to 37%).
Whilst 71% of Latvia’s business leaders
expect to join the euro in 2014, 43% in
neighbouring Lithuania do not see it
happening until 2016 at the earliest.
Danish and Polish businesses are less
convinced: 49% and 45% respectively do
not think they will before 2018. In
Denmark the proportion of business
leaders who think their country will never
join increased from 26% to 39% over the
past 12 months, a swing matched by
Sweden (38% to 50%).
Growing the eurozone
Sentiment around expansion has, however, sharpened amongst
eurozone businesses over the past 12 months. When asked
whether they would like to see the euro survive, 38% said yes,
and that it should keep expanding, up from 31% in 2012.
Greece
Italy
Belgium
Spain
eurozone
Estonia
France
Germany
Finland
Netherlands
Ireland
62
60
32
59
30
48
53
43
31
38
–
33
37
32
15
28
24
21
20
18
8
25
euro
adoption
appeal
fades
12. The future of Europe 12
The biggest decline in perceived
importance of the EU was observed in
fast-growing Turkey (88% to 63%). Just
over a third of businesses in Norway
(37%) and Russia (36%) believe further
integration of their countries’ economies
with Europe would be an advantage for
their companies.
Businesses in Turkey see the increased
market for exports (56%) as the biggest
advantage of further integration with
the EU, although with membership
negotiations seemingly stuck, trade with
the Middle East has soared. Over the past
decade, Turkey’s exports to post-conflict
Iraq have grown by 25% a year, making it
the country’s second largest market after
Germany. Businesses in Armenia (46%)
and Georgia (32%) also view the size of
the single market as a potential advantage
for their business.
The future of Europe: IBR 2013
For businesses in Russia, whose
government enjoys somewhat fractious
relations with the EU, leading to visa
difficulties and import tariffs, the key
advantage of further integration would be
a decrease in bureaucracy (38%). For those
in Norway, which sits in the European
Economic Area but does not benefit from
the free movement of labour, the key
advantage would be easier access to
qualified personnel from other countries
(32%).
Whilst any of these nations would have
to join the EU before they could adopt the
single currency, it is interesting to note that
even with the eurozone crisis ongoing, one
in five business leaders would like their
economy to eventually adopt the euro.
Business leaders in Georgia (35%),
Armenia (31%) and Turkey (26%) are most
keen. However, whilst sentiment in
Georgia (18% in 2012) has risen over the
past 12 months, it has fallen in Turkey
(from 32%), perhaps reflecting the former’s
desire to move away from Russian
influence and the latter’s pivot towards the
faster-growing and increasingly open
markets of the Middle East.
% businesses who believe
integration between their country
and EU would be positive for their
operations
Georgia
68 79
Turkey
88 63
Armenia
61 51
Norway
– 37
Russia
– 36
Switzerland
24 28
Fading appeal of the EU
Outside the EU, there is evidence of the declining importance
of the trading bloc. In 2012, 62% of business leaders believed
improving ties with the EU would be of benefit to their
operations but that proportion fell to 52% this year.
Export
market
appeals
Turkey
lessinterested
2012
2013
Source: IBR 2013