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© Copyright Tectrade Computers
2019
Cloud like pricing with pay as
you grow consumption
IBM Storage Utility Offering
Customer are now
accustomed to
paying for what they
use!
Industry Consolidation
Industry Disruption
Software-defined
Navigating the future
Major shifts
and disruption
in the storage
market
Cloud
Flash
Software
Defined
Complex
Takes time
Inefficient
Consumes
Resources
Restrictive
Not adaptable
22%
Server Utilization
50%
Storage Utilization
1According to IDG research, 2Gartner—Cisco IT. 2“Data Center Cost Portfolio”. 3Gartner - Reduce Costs and Extend the Life of Data Centers Using Server Refresh, March 2014. 4IBM Storage Infrastructure Optimization Studies
1 2
3 4
Where most businesses are today
Companies average
almost
5
Private and Public
clouds
80%of
companies moved
applications or data
from Public Cloud in
2018
IDC Survey
Reasons to
migrate from
public cloud
Security
Performance
Cost
Control
IDC Survey
Hybrid
Multicloud
is the platform
IDC; IBM IBV C-Suite Study; Rightscale
Source: IDC’s Cloud and AI Adoption Survey, January 2018
85% of companies operate
in a Hybrid multicloud environment
today
91% of public cloud
adopters use internal private cloud
Private cloud adoption
in North America
The cloud is
driving pay
as you grow
Today’s
Architecture
Starts
with Multicloud
in Mind
Extend data
across
infrastructures
Looking for
choice, control
and
consistency
Consistent data
access
True Private
Cloud
Private Clouds
that are as agile,
flexible and
cost effective
as Public
Clouds, that
seamlessly
extend to
leverage Public
Cloud
Infrastructure as
business
demands
Base: North American technology infrastructure decision-makers (1,000+
employees)
*Base: 301 North American technology infrastructure decision-makers whose firms
have implemented cloud (1,000+ employees)
Source: Forrestr’s Global Business Technographics Infrastructure Survey, 2016
IDC
FutureScape:
Worldwide
Datacenter
2019 Top 10
Predictions
Consumption-
Based IT. By 2023, 60%
of enterprises will
utilize flexible lower-
cost IT consumption
models that leverage
centralized IT asset
depots jointly run by
hardware suppliers and
colocation providers
Customers View of
Pay per Use:
• 63% of
enterprises said
flexible
payment
options are
important when
selecting an IT
Infrastructure
provider
• 57% would
remove
providers from
bid lists if they
did not offer a
pay per use
option
Source:
IDC FutureScape: Worldwide Datacenter 2018 Predictions
IDC Enterprise Customers View of Pay per Use Offerings: IDC US#41673116
7
IBM Storage Utility
Offering
– adding value
where it counts
IBM Storage Utility
Offering provides
business the ability to
pay for storage
capacity based on
actual monthly usage
• Ready capacity when
business dictates
• Pay for what’s used,
when used
• Flex-up and flex-down
monthly costs
• No disruptions during
growth spurts
• Powerful management
capabilities of Storage
Insight for predictability
and forward planning
• New lower entry price
for TS7760 Virtual Tape
Library for the
mainframe
* Assumes 42% average capacity utilization based on Industry data
Available for FlashSystem (9100, A9000, A9000R & 900),
Storwize (V5000 & V7000), Elastic Storage Server, Cloud
Object Storage, DS8000, TS7760, and HA solutions
IBM Storage
Utility Offering
leverages
IBM Storage
Insights
Primary use
cases
Holistic systems
monitoring for proactive
storage diagnostics
• Reduce downtime
with focus on time to
resolution
Storage systems
analytics
• Analytics data can
help reduce capacity
usage and costs!
Planning tools to
optimize storage
infrastructure
Enterprise-proven,
cognitive, cloud-
based, systems insight
platform
Storage Insights –
Manage and predict
data usage
Demo is available
here with an IBMid:
https://sidemo.ib.ibms
erviceengage.com/Gui
dedDemo/
Key benefits to you….
Commit to baseline capacity only
Storage if variable up and down only paying for what you
use above the baseline commitment
Starts as low as 30% of the total capacity on the floor
allowing for 70% to be paid for “cloud like” but on premise
Terms range from 3-5 years
No conditions placed on the variable
Baseline can be purchased as CAPEX or financed by IBM
The utility can be used on any of IBM’s storage technology
offerings
After the term end the entire system is owned by the you –
even if you have never used any of the variable
Growth
• Consistent growth with
unknown timing or
predictability
Aligned Costs
• Usage costs tied to
workload / LOB
depends
• Charge Back
Time to Delivery
• Reduced time to satisfy
capacity requirements
Move to OPEX
• Reduce CAPEX
• Deal with FASB
Test, Dev & QA
• Temporary
infrastructure
requirements
Shared Service
• Transform
infrastructure to support
as-a-service
• True Private Cloud
Security and Risk
• Cloud-like flexibility with
on-prem security
• Reduce risk associated
with add-ons & upgrades
Procurement
• Accelerate IT response
to business initiatives
What are the use cases and benefits?
IBM Storage
Utility
Offering
New IBM Storage
offering delivering
storage growth
with manageable
monthly pay as you
grow costs
Questions to
consider
• Is my data growing,
are my costs
predictable?
• Evaluating Cloud
storage solutions?
• Need flexibility and
economics of the
Cloud?
• However data must be
on-premises?
• Procurement cycle –
too long, too complex,
not aligned with
business?
• Always buying more to
meet seasonal data
requirements?
IBM’s Storage Utility
Offering -
Tie your capacity costs
to business initiatives
and buy storage your
way
With over 23 years experience at the cutting edge of data management, we have a host of certifications in
proven enterprise-class solutions and a customer list that spans industries and continents.
Our creds/expertise summary
155+ Customers managed
20+ Years experience
Over 132PB of data protected
2m+ systems monitored daily
UK & US
Strong Financials
ISO, PCI, CRB
Qualifications &
Certificates
IBM Storage
Certified Elite
Partner
IBM Beacon Award
Winner
Rocket Servergraph
Cloud Partner
Over 59 people
69% technical
Tectrade UK
1st Floor, River Court
Old Mill Lane
Godalming
Surrey
GU7 1EZ
Tectrade US
1460 Broadway
New York, 10036
www.tectrade.com
Thank you

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IBM Storage: Cloud like pricing with pay as you grow consumption

  • 1. Commercial in confidence © Copyright Tectrade Computers 2019 Cloud like pricing with pay as you grow consumption IBM Storage Utility Offering
  • 2. Customer are now accustomed to paying for what they use! Industry Consolidation Industry Disruption Software-defined Navigating the future Major shifts and disruption in the storage market Cloud Flash Software Defined
  • 3. Complex Takes time Inefficient Consumes Resources Restrictive Not adaptable 22% Server Utilization 50% Storage Utilization 1According to IDG research, 2Gartner—Cisco IT. 2“Data Center Cost Portfolio”. 3Gartner - Reduce Costs and Extend the Life of Data Centers Using Server Refresh, March 2014. 4IBM Storage Infrastructure Optimization Studies 1 2 3 4 Where most businesses are today
  • 4. Companies average almost 5 Private and Public clouds 80%of companies moved applications or data from Public Cloud in 2018 IDC Survey Reasons to migrate from public cloud Security Performance Cost Control IDC Survey Hybrid Multicloud is the platform IDC; IBM IBV C-Suite Study; Rightscale Source: IDC’s Cloud and AI Adoption Survey, January 2018 85% of companies operate in a Hybrid multicloud environment today 91% of public cloud adopters use internal private cloud
  • 5. Private cloud adoption in North America The cloud is driving pay as you grow Today’s Architecture Starts with Multicloud in Mind Extend data across infrastructures Looking for choice, control and consistency Consistent data access True Private Cloud Private Clouds that are as agile, flexible and cost effective as Public Clouds, that seamlessly extend to leverage Public Cloud Infrastructure as business demands Base: North American technology infrastructure decision-makers (1,000+ employees) *Base: 301 North American technology infrastructure decision-makers whose firms have implemented cloud (1,000+ employees) Source: Forrestr’s Global Business Technographics Infrastructure Survey, 2016
  • 6. IDC FutureScape: Worldwide Datacenter 2019 Top 10 Predictions Consumption- Based IT. By 2023, 60% of enterprises will utilize flexible lower- cost IT consumption models that leverage centralized IT asset depots jointly run by hardware suppliers and colocation providers Customers View of Pay per Use: • 63% of enterprises said flexible payment options are important when selecting an IT Infrastructure provider • 57% would remove providers from bid lists if they did not offer a pay per use option Source: IDC FutureScape: Worldwide Datacenter 2018 Predictions IDC Enterprise Customers View of Pay per Use Offerings: IDC US#41673116 7
  • 7. IBM Storage Utility Offering – adding value where it counts IBM Storage Utility Offering provides business the ability to pay for storage capacity based on actual monthly usage • Ready capacity when business dictates • Pay for what’s used, when used • Flex-up and flex-down monthly costs • No disruptions during growth spurts • Powerful management capabilities of Storage Insight for predictability and forward planning • New lower entry price for TS7760 Virtual Tape Library for the mainframe * Assumes 42% average capacity utilization based on Industry data Available for FlashSystem (9100, A9000, A9000R & 900), Storwize (V5000 & V7000), Elastic Storage Server, Cloud Object Storage, DS8000, TS7760, and HA solutions
  • 8. IBM Storage Utility Offering leverages IBM Storage Insights Primary use cases Holistic systems monitoring for proactive storage diagnostics • Reduce downtime with focus on time to resolution Storage systems analytics • Analytics data can help reduce capacity usage and costs! Planning tools to optimize storage infrastructure Enterprise-proven, cognitive, cloud- based, systems insight platform Storage Insights – Manage and predict data usage Demo is available here with an IBMid: https://sidemo.ib.ibms erviceengage.com/Gui dedDemo/
  • 9. Key benefits to you…. Commit to baseline capacity only Storage if variable up and down only paying for what you use above the baseline commitment Starts as low as 30% of the total capacity on the floor allowing for 70% to be paid for “cloud like” but on premise Terms range from 3-5 years No conditions placed on the variable Baseline can be purchased as CAPEX or financed by IBM The utility can be used on any of IBM’s storage technology offerings After the term end the entire system is owned by the you – even if you have never used any of the variable
  • 10. Growth • Consistent growth with unknown timing or predictability Aligned Costs • Usage costs tied to workload / LOB depends • Charge Back Time to Delivery • Reduced time to satisfy capacity requirements Move to OPEX • Reduce CAPEX • Deal with FASB Test, Dev & QA • Temporary infrastructure requirements Shared Service • Transform infrastructure to support as-a-service • True Private Cloud Security and Risk • Cloud-like flexibility with on-prem security • Reduce risk associated with add-ons & upgrades Procurement • Accelerate IT response to business initiatives What are the use cases and benefits?
  • 11. IBM Storage Utility Offering New IBM Storage offering delivering storage growth with manageable monthly pay as you grow costs Questions to consider • Is my data growing, are my costs predictable? • Evaluating Cloud storage solutions? • Need flexibility and economics of the Cloud? • However data must be on-premises? • Procurement cycle – too long, too complex, not aligned with business? • Always buying more to meet seasonal data requirements? IBM’s Storage Utility Offering - Tie your capacity costs to business initiatives and buy storage your way
  • 12. With over 23 years experience at the cutting edge of data management, we have a host of certifications in proven enterprise-class solutions and a customer list that spans industries and continents. Our creds/expertise summary 155+ Customers managed 20+ Years experience Over 132PB of data protected 2m+ systems monitored daily UK & US Strong Financials ISO, PCI, CRB Qualifications & Certificates IBM Storage Certified Elite Partner IBM Beacon Award Winner Rocket Servergraph Cloud Partner Over 59 people 69% technical
  • 13. Tectrade UK 1st Floor, River Court Old Mill Lane Godalming Surrey GU7 1EZ Tectrade US 1460 Broadway New York, 10036 www.tectrade.com Thank you

Editor's Notes

  1. But why the shift, and why is it happening in the first place? One of the key tenants that we have seen at IBM Storage are major shifts and disruptions in the overall market. Some of these shifts are technology such as cloud and flash, others are market forces such as industry and business or end user consolidation. And when I refer to industry consolidation I don’t just mean disruptions of storage players such as the Dell/EMC merger which has been a huge disruptive force in the market but also at your level…the Enterprise business. You are seeing acquisitions everywhere you turn in almost every market segment. And this translates into new business challenges which can affect budgets…some for the good, and some for the bad. IBM’s Storage Utility Offering is one that helps out in the good!
  2. IT typically spends around 73% of their budget on business as usual - just to keep the lights on. This only allows for 27% of the budget for expenditures on innovation, which in todays environment is a recipe for failure. This skewed allocation of IT budget can be traced to the high cost of IT complexity, inefficient consumption of resources and restrictive environments. Add in low server and storage utilization rates and you can see how IT is faced with serious challenges. Shifting large up front costs to a more manageable and predictable monthly cost can be the difference between success and failure. Moving to a predictable monthly charge for data consumption could also save you millions over the life of your storage. Paying only for what you use, but having the ability to scale up or down as business use dictates could be the step you need to take to unleash your companies full potential.
  3. 85% & 98% : IBM IBV c-Suite survey Even with key management and technical building blocks in place, implementers of multicloud environments encounter several adoption challenges. Fifty-seven percent of all multicloud managers worry about security and compliance, and the same number report having concerns about governance and control. Fifty-six percent report managing and optimizing cloud costs as an additional hurdle. 4.8 Private and public cloud : RIGHTSCALE 2018 STATE OF THE CLOUD REPORT UNCOVERS CLOUD ADOPTION TRENDS Hybrid multicloud is the Platform. * The part that is growing is private cloud * Gartner: Private Clouds are fastest growing…
  4. The IBM Storage Utility Offering provides your business the ability to pay for storage capacity based on your actual monthly usage, which may increase or decrease monthly based on business requirements. Designed to meet high or unpredictable rate of data growth with instant access to new capacity. Ideal for any business who can’t afford the time required to go through the procurement process each time they need to increase capacity. It is also ideal for businesses who don’t want to overbuy capacity for peak capacity seasonality. The solution consists of 2 parts Base Subscription: The customer commits to monthly $/TB/Month base subscription, typically 30-40% base commitment. Handled via a 36 month lease with IGF, or can be purchased up front. Variable Utilized Capacity: The balance of capacity is averaged out over a month and then billed quarterly upon usage at a $/TB/month rate. Solution: The fully loaded system (3 years of expected capacity) is delivered to the customer on day 1. Customer provisions what they need when they need and consumes up and down. Array and solution comes complete with array controller software, drives, shelves, power and infrastructure if needed. Numerous configs including IBM ESS, A9000, A9000R, Storwize V7/V5K, FS900, Cloud Object Storage (on premises only) and DS8K. For many of these solutions you gain extra availability in that the entire 3 years or contracted capacity is delivered on day 1, thus no disruption as added capacity is needed and you will also see a lower initial costs as larger drives may be used because we are delivering all of the capacity up front. So entry level price point to start is typically much lower than your standard 1 or 2 year purchase. Solution Monitoring: IBM Spectrum Storage Insight is used to monitor capacity and report back consumption. Monthly average is then billed back quarterly. *Analytics for capacity planning included in upgraded IBM Spectrum Storage Insights PRO
  5. What we would like to talk to you about today is IBM Storage Insights. IBM Storage Insights, our Enterprise-proven, cognitive, cloud-based, systems insight platform. We built this solution with the customer in mind. We built it hoping to help build a relationship that extended past our “storage” products, through our sales and technical sales iniatitives all the way to support. We did this by building into the system: Holistic system monitoring to always know what is going on with your storage Cognitive system analytics – this is the ability to proactively tell you if your setup is meeting design best practices for the applications you have Planning tools to help optimize your storage infrastructure And proactive storage diagnostics that is focused on helping you reduce downtime and get your systems up and running quickly in the event of a failure Solution Monitoring: Spectrum Control Storage Insight is used to monitor capacity and report back consumption. Monthly average is then billed back quarterly. Analytics for capacity planning included Competitive insight HPE Flexible Capacity Customers commit to a minimum of resource consumption (typically 80% of requested capacity) based on expected near-term demand, and HPE installs equipment, incorporating a buffer of 10-40% beyond that request. Quarterly checkpoint with customer to determine additional needs Additional capacity added as needed – (this is usually where disruption can happen) Billed as a service from HPE Services Dell EMC Flex on Demand, Flex Capacity Leverage EMC Global Financial Services “Hybrid financing/inventory procurement partnership” Provides base capacity (via lease / purchase) and an additional “buffer” capacity to use when needed; buffer is only charged for upon use Additional capacity added as needed – (this is usually where disruption can happen) NetApp On Demand Advantage Base capacity + additional pre-installed storage Base Payments increase if increased use levels stabilize; buffer capacity is provided at no add’l cost to stay ahead of need and is then billed for based on usage. Additional capacity added as needed – (this is usually where disruption can happen) Hitachi Vantara Cloud-Storage/ on Demand Initial baseline storage system that equates to monthly subscription payments + an “expansion reserve” is available to use if capacity increases, which gets billed monthly/quarterly based on a per GB per month fixed overage price. If you need to increase base, your fixed monthly charge can increase to reflect new base subscription.
  6. An exciting new IBM Storage offering for customers who require highly flexible storage and are also looking to dramatically reduce capital expenditures. Questions you may ask yourself. Is your data growing, sometimes unpredictably? Are you evaluating Cloud type storage solutions? Do you prefer the flexibility and economics of a Cloud model, but require your data to be on-prem? Is moving your storage costs from large up front costs to more manageable more predictable monthly costs important to your business? How long does it take for your business to procure added capacity? Does it align with your business so that you react quickly to new market needs? Do you have to overbuy to meet peak season data requirements? Yet need the ability to instantly grow up or down while being guaranteed that new capacity is immediately available for these peak or unforeseen requirements? Do you simply want to just pay for what you use when you consume storage? If you answered YES to any of these questions, IBM’s new Storage Utility Offering will provide unmatched business flexibility with predictable pricing.