This document outlines an agenda and presentation for an Acronis partner program meeting. The agenda includes an introduction to Acronis, the opportunity around data protection transformation, the Acronis solution and benefits, their data protection approach, the partner program details including incentives and rebates, and exclusive Interwork promotions. The presentation discusses Acronis' corporate overview, trends in data protection, how their solution addresses customer needs, partner benefits, and next steps for partners to get involved.

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Azhar Khan, Director – Lead Generation & Marketing
Amer Zia, Director – Acronis Business Development

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Agenda
• Quick Introduction to Acronis
• Opportunity: Transformation of Data Protection
• Acronis Solution & Benefits
• Why Acronis New Generation Data Protection
• Partner Program, Incentives and Rebates
• Exclusive Interwork Promotions
• Next Steps and Call-to-Action

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Acronis High Level Overview
Josh Mazgelis & Stuart Beeby

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Acronis Corporate Overview

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Transformation of Data Protection
IMPLICATIONS
 All data needs
to be protected
 Every business needs
complete data
protection
 Data protection must
be easy, complete,
and affordable
Immediate
access
100% reliance on digital
– affordability is key
Massive volumes
of data
Modern Cloud
Architecture
Multiple locations
and devices
Continual increase
in connection speed
Inexpensive
storage
Massively scalable
commodity hardware

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Leveraging Cloud Services for Data Protection
MarketThe Small & Medium Business (SMB) cloud computing & services market will grow from
$43B in 2015 to $55B in 2016 (Compass Intelligence)
Massive
data growth
Multiple locations
and devices
Immediate
access
100% reliance on digital
– affordability is key
Cloud, Mobile,
Social
of organizations chose cost savings
as the one primary reason to use
cloud backup
24%
of organizations want to eliminate
a single point of failure59%
of organizations want protection
from natural disasters64%
of organizations want to store data
in a highly secure environment62%
Redmond Magazine

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Poll Question #1/3
As per IDC, 42% of organizations have at least some of
their data in the cloud, and among organizations that are
backing up data to a remote location for DR purposes,
65% of them are leveraging cloud based storage for at
least some portion of that data. It is clear that
administrators need data protection solutions that span
all three areas — physical, virtual, and cloud.

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Transformation of Data Protection
EASY
Push-button
solution
Provisioning, integration,
management and maintenance
all handled by Service Provider
COMPLETE
Protect data from all
possible losses
Integrated Backup, Storage,
DR, Transfer, Migration,
Security, Privacy
AFFORDABLE
Reduce costs through
scale and automation
Scale-out architecture, volume
purchasing power, automation,
commodity hardware
OPPORTUNITY
Cloud Service Providers are uniquely positioned to protect SMB customers’ data everywhere

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All Customer Cloud Data Protection Needs
Backup
Protect data from deletion,
corruption, and device failure
Cloud Storage
Ensure backups do not fail
due to limited storage
Migration
Move data easily to different
platforms or applications
Transfer
Move large volumes of data
quickly, safely and efficiently
Disaster Recovery
Respond quickly to disasters
and system failures
Archive
Store data affordably for
long-term retention
E-Discovery & Search
Find and manage data
across all systems
Security
Encrypt data to prevent theft
at rest and in transit
Privacy
Ensure data is private
on all devices
coming soon coming soon

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Poll Question #2/3
As per IDC, Nearly 80% of all organizations have
physical servers, 37% of all organizations are
simultaneously managing physical servers, virtual
servers, and cloud-based operations — a "triple play" of
computing environments.

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Acronis Cloud is More than just Data Protection
Acronis delivers a complete cloud architecture
Infrastructure &
Data Center
Monitoring
and management of
all systems
Network
Monitoring
and management of
network infrastructure
Storage
Data Protection,
recovery, migration,
monitoring, reporting
Operations
Monitoring, billing,
provisioning, and
control panel
automation of
operations

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Acronis Customer Benefits
 Proven market-leading solution
with SLA guarantees
 Flexible RTO: days, hours, minutes
 Manage anywhere anytime
 One source for complete Backup,
Disaster Recovery, File Sync and Share
 Cloud (Public and Private), local, or hybrid
 Unified Experience
COMPLETE AFFORDABLEEASY

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Poll Question #3/3
As per IDC, in today’s virtual infrastructure, 54% have
two or more different hypervisors, and the distribution of
these hypervisors goes far beyond just VMware
vSphere and Microsoft Hyper-V — 67% of businesses
that have virtual servers are running at least one
hypervisor other than the two market leaders.

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Summary: Why Acronis
Proven
Acronis
AnyData
Engine
Service
Provider
GTM
Strategy
and
Expertise
Complete
Suite
of Data
Protection
Solutions
“Acronis Backup Cloud enables us to effectively
protect customer data with a tailored, comprehensive,
reliable, and cost-effective service”
-- Trevor Bidle, US Signal VP of Technical Strategy.
“Our key goal is to help small businesses. HomeBackup
provides both data storage and backup for computers
and tablets - including the operating systems.”
-- Marcin Kuśmierz, CEO of home.pl.

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Engage, Learn and Grow!
The Acronis Partner Program is a multi-tier, progression
based program that offers three levels of participation to
distinguish and reward a Partner’s sales performance, as
they accelerate sales and market share of Acronis’ products,
certification commitment and marketing collaboration.
However, certain revenue levels and other aspects are
required to become one of the following:
▸ Platinum Partner
▸ Gold Partner
▸ Authorized Partner
Partner Level Requirements
A AAUTHORIZED
G AGOLD
P APLATINUM
Revenue & pipeline · 4 Acronis
Sales Professional (ASP) · 2
Acronis Certified Engineers
(ACE) · QBR & Business Plan ·
4 Demand Gen campaigns per
quarter
$ 150K
$ 0K
Revenue & pipeline · 2
Acronis Sales Professional
(ASP) · 1 Acronis Certified
Engineers (ACE) · QBR &
Business Plan · 1 Demand
Gen campaigns per quarter
Registration to the Partner
Portal · Training via Boot
Camp, Event or LMS ·
Acronis Sales Professional
(ASP) for Sales Specialty
$ 50K

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Deal Registration
The Acronis Partner Incentives
program rewards sales of Core and
Growth products sold by Partners, with
corresponding margins.
Deal registration is available for
Partners that want to address large
opportunities that require additional
sales effort.
Eligible opportunities require Acronis
approval.
Authorized
Partners
Gold & G2G
Partners
Platinum
Partners
INCREMENTAL MARGIN ACCORDING TO PARTNER LEVEL
10%
25%
35%
Incentive Rates & Structure: Deal Registration
15% 10% 25% 10% 35%
Core
Products
Growth
Products
Must register deals
through their
Distributor
Can register deals
through an exclusive
access to the Partner
Portal (3P)
Can register deals
through an exclusive
access to the Partner
Portal (3P)
Core
Products
Growth
Products
Core
Products
Growth
Products

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Authorized Partners have no additional
incentives, but have Deal Registration
available through their Distributor to address
large business opportunities that require
additional sales efforts.
Incentive Rates & Structure: Rebates, Accelerators & Co-op
GOLD INCENTIVES
+
AUTHORIZED PARTNERS PLATINUM PARTNERSGOLD PARTNERS
and Partners with Grow to Gold Program
These incentives are calculated from dollar
one after 70% of total revenue is achieved.
New and Renew Revenue applies for Core
and Growth Products.
Renewal Sales Accelerators, when
applicable, will only be paid when 100%
Renewal target is attained and is based on
Renewal revenue only.
These incentives are calculated from dollar
one after 70% of total revenue is achieved.
New and Renew Revenue applies for Core
and Growth Products.
Renewal Sales Accelerators, when
applicable, will only be paid when 100%
Renewal target is attained and is based on
Renewal revenue only.
2%
Core
Products
5%
Growth
Products
1%
Sales
Accelerator
+
2%
Core
Products
5%
Growth
Products
1%
Sales
Accelerator
+
REBATE
2%
Core
Products
5%
Growth
Products
1%
Sales
Accelerator
+
CO-OP
Gold Partners and Partners with Grow to
Gold Program are rewarded with Rebates
and a Renewal Sales Accelerator.
Platinum Partners are rewarded with
Rebates, Renewal Sales Accelerators and
exclusive co-op funds.

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Exclusive Interwork Value-add
You are now part of our 40 Launch Partner Acronis community with on-
going exclusive promotions!
1) To get you kick started with Acronis; we will be providing end-user
leads generated from our marketing campaign. Each partner will
receive up-to 15 end-user leads
2) $100 Holiday Season Gift Card per partner sales rep. on the first deal.
Deal registration required and managed through Interwork for eligibility
3) Marketing Enablement through Web and Social Content Syndication

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Marketing Enablement…
Web Content & Social Syndication
• Keep Web Content Up-to-Date
Automatically
• Drive Buyer Engagement with Acronis
Created & Approved Content
• Optimize Demand Gen through Multiple
Social Media Outlets
• See analytics on website traffic
• Improve Visibility to Lead Gen with Landing
Pages & Lead Forms

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Next Steps and Call-to-Action
• Get signed-up with Acronis at https://interwork.com/acronis/
• Get your sales team trained with Acronis Sales Professional
(ASP) certification
• Contact: Amer Zia, Director - Business Development
• Tel: 1-800-461-8649 x4289
• Email: Amerz@interwork.com

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