The PowerNet Programme is an IBM partner program designed to generate solution sales into new customers by creating selling networks or coalitions. A PowerNet Contract Holder teams up with one or more IBM Resellers, Independent Software Vendors (ISVs), and optionally a Systems Integrator to deliver solutions to customers. The program provides marketing support, opportunities to sell to new customers, and benefits from collaborating with other members of the PowerNet network.

1. The PowerNet Programme
IBM UKI ISV Business
A Reseller’s view:
“PowerNet gave us a sizeable new customer
opportunity. Without PowerNet and the
immense marketing support from the PowerNet
Contract Holder, we wouldn’t have seen it.”
– Keystone Technologies
An ISV’s view:
“The PowerNet programme enabled us to reach
new markets and new customers in collaboration PowerNet
with IBM and its partners.” Discover the power of the network
– NetMotion Wireless © Copyright IBM Corporation 2010
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United Kingdom
Further information
IBM Ireland Limited
To find out more about PowerNet, Oldbrook House
please contact one of our team: 24-32 Pembroke Road
Dublin 4
Ireland
PowerNet and Ecosystems Manager IBM Ireland Limited registered in Ireland under company number 16226.
Gill Mogg-Smith Produced in the United Kingdom. May 2010. All Rights Reserved
email: mogg-sg@uk.ibm.com
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2. What is PowerNet? Why should I join PowerNet? How can I join PowerNet?
PowerNet is a mature and established IBM partner As an IBM Reseller or ISV joining the PowerNet If you’re an IBM Reseller:
programme, designed to generate solution sales into community, you will benefit from: Contact the PowerNet and Ecosystem team to sign up
new customers. via a PowerNet contract holder.
• Matching up with a complementary reseller or ISV, and
The programme works by creating selling networks or PowerNet Contract Holder, to form a powerful coalition The contract holder will be able to link with IBM to
coalitions. A PowerNet Contract Holder teams with one • Up-front IBM marketing investment to deliver campaigns help identify suitable ISVs for your team to work with.
(or more) IBM Resellers, Independent Software Vendors led by your solution into new market niches
(ISV) and, where applicable, a Systems Integrator to • Increasing your revenue by selling solutions to newly If you’re an ISV:
deliver the solution to the customer. IBM works closely identified customers Contact the PowerNet and Ecosystems Recruitment
to advise and support the coalition. • The combined knowledge, technology and facilities of a Manager, who will be able to match you to potential
dedicated network, and continued guidance and support IBM resellers and a contract holder.
The PowerNet programme is comprised from the PowerNet and Ecosystem team.
of the following three key areas: PowerNet Contract Holders will be able to:
• Recruitment: New ISVs are continually recruited into • Provide marketing assistance
PowerNet to establish solution-led teams • Manage the relationship with IBM
• Co-marketing: Co-marketing funding may be available for • Oversee the PowerNet business process
registered coalitions to execute marketing tactics to drive • Handle the overall contract with IBM.
business. 93 marketing tactics were completed in 2009
• Solution Selling: Solutions are made up of the ISV
application and a mix of IBM brands, including:
–– -IBM Power i, Power p, System x® and Retail Store
Solutions (RSS)
–– IBM Software Group (SWG) Internet Security
Independent
Systems (ISS)
Software
–– IBM Global Technology Services (GTS)
Vendor
–– IBM Maintenance and Technical Support (MTS).
Reseller
Who can join PowerNet? PowerNet
The PowerNet programme is open to: Contract
Holder
IBM Resellers and ISVs