Hursley comes to you 2011 WebSphere Connectivity & Integration: Building a foundation for an agile business Andy Piper WebSphere Messaging Community Lead

1. Hursley Comes To The Nordics – May 2011
WebSphere Connectivity & Integration:
Building a foundation for an agile business
Andy Piper
WebSphere Messaging Community Lead
WebSphere
© 2011 IBM Corporation

2. Hursley Comes to the Nordics – May 2011
Agenda
Traditional “point to point” integration approaches
The Enterprise Service Bus alternative
Enabling agile business processes
Summary
2 © 2011 IBM Corporation

3. Hursley Comes to the Nordics – May 2011
Challenges of traditional integration
Use an
Update agreed protocol Update
system A (Network, MQ, system B
to enable Web Services, to enable
integration REST, HTTP, integration
Files etc.)
3 © 2011 IBM Corporation

4. Hursley Comes to the Nordics – May 2011
But, when multiple integrations evolve for each system...
Internal systems
Core Systems
Partners
Customers Cost per integration
… new channels Lead time
4 © 2011 IBM Corporation

5. Hursley Comes to the Nordics – May 2011
… complex inter-dependencies between systems develop
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6. Hursley Comes to the Nordics – May 2011
Agenda
Traditional “point to point” integration approaches
The Enterprise Service Bus alternative
Enabling agile business processes
Summary
6 © 2011 IBM Corporation

7. Hursley Comes to the Nordics – May 2011
The difference in the ESB approach
Systems abstracted as services. Flexibly joined via their
business interfaces, regardless of protocol
Enterprise Service Bus
Interface Interface
Best fit Best fit
protocol protocol
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8. Hursley Comes to the Nordics – May 2011
Business agility through reuse
 Treat your new and existing systems as components
– Access these components through business interfaces
 Break down barriers between departments
– Stop re-inventing the wheel
– Stop exposing your internal organizational structure to your customers
– Build your integrations once
 Consider visibility of your services
– Use a central repository to share information about services
– Set standards for how to facilitate, monitor, and manage reuse
Enterprise Service Bus Service
Registry
Business services from across the enterprise
8 © 2011 IBM Corporation

9. Hursley Comes to the Nordics – May 2011
WebSphere Delivers a Complete Middleware Platform
Business
Rules Business
BPM Events
Service Universal
Orchestration Transformation
Service
Monitoring
ESB Cloud
Integration
Service
Security
Connectors
Adapters
Service
Governance
Messaging
Backbone for
Service SOA
Policy Elastic
Cache
9 © 2011 IBM Corporation

10. Hursley Comes to the Nordics – May 2011
Agenda
Traditional “point to point” integration approaches
The Enterprise Service Bus alternative
Enabling agile business processes
Summary
10 © 2011 IBM Corporation

11. Hursley Comes to the Nordics – May 2011
The rewards of technology enabled business agility
Agile businesses that actively
converge business and
technology have
 38% higher capital efficiency
 15% higher margin
 5% faster revenue growth
than their industry peers
Source: 2010 Convergence Index, BTM Institute
11 © 2011 IBM Corporation

12. Hursley Comes to the Nordics – May 2011
An ESB is the foundation for an agile business
 Consider the business tasks in a process
– Some involve people
– Some involve IT systems
 An ESB exposes the business
tasks that the systems perform,
via business interfaces
 The process layer does not need
to be aware of the systems
themselves, just the task
 The ESB does not need to be aware of the
business process
 Processes in different departments
reuse the same business tasks for
common process steps
12 © 2011 IBM Corporation

13. Hursley Comes to the Nordics – May 2011
Separation of concern is critical to achieving business agility
Flexible Business Process Logic
“Uncluttered”
Business
Process Logic
Intelligent
Connectivity Connectivity Logic
Logic The Enterprise Service Bus
“Uncluttered”
Well Defined
.Net JEE
Self-Contained Service Service
CICS
Service
MQ
Service
Application /
Service Logic
Application/Service Logic
13 © 2011 IBM Corporation

14. Hursley Comes to the Nordics – May 2011
An example – removing manual steps from business
processes
 Many business processes could be straight-through for the majority of cases
 Reaching this point is evolutionary
– What are the exceptions that require manual intervention?
– What are the business rules that identify those exceptions?
– What is the most efficient order to perform the tasks?
– How do we gain visibility into the process, without manual steps?
 An integration layer that exposes business services is key
– The process logic must be able to change rapidly
– Integration development should not be required to re-order a process
– The integration layer must support the visibility requirements of the business
Majority case
Exception
14 © 2011 IBM Corporation

15. Hursley Comes to the Nordics – May 2011
Visibility
 Establishing an ESB is about more than simplifying integration
 It establishes a common pattern and framework for accessing services
–From business processes
–Between departments
–Between systems
 This common layer enables powerful visibility into the business
Enterprise Service Bus Service
Registry
15 © 2011 IBM Corporation

16. Hursley Comes to the Nordics – May 2011
The power of Information
 The business value of the information flowing through an ESB is huge
–Identify business events immediately, as they occur
• Exploit new business opportunities
• Identify risks
–Do something before the opportunity is lost
• Contact your customers exactly
when they are ready to listen
• Prevent fraud
–Differentiate yourself
• Offer something your
competitors can’t
16 © 2011 IBM Corporation

17. Hursley Comes to the Nordics – May 2011
Evolve to an event-driven business
Events
Enterprise Service Bus
17 © 2011 IBM Corporation

18. Hursley Comes to the Nordics – May 2011
Agenda
Traditional “point to point” integration approaches
The Enterprise Service Bus alternative
Enabling agile business processes
Summary
18 © 2011 IBM Corporation

19. Hursley Comes to the Nordics – May 2011
Summary
3 Extend to Broader
Business Outcomes
Transformation
2 Establish
a Program
1 Develop an Initial
Project
Achieve situational
awareness,
Connect people, harnessing the power
processes and of the Smarter Planet
Build a strong information,
foundation, leveraging
devising a business investments across
level capability business units, key
architecture with customers partners &
SOA suppliers
Project Scope
19 © 2011 IBM Corporation

20. Hursley Comes to the Nordics – May 2011
20 © 2011 IBM Corporation