Introduction of Cloudberry Associates for broadband Service Providers that want to leverage their value added service (VAS) business results

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2. Service Providers are facing
Broadband services alone are
declining ARPU from their core
becoming highly
services with challenges to
commoditised, and “speeds-and-
effectively generate revenues
feeds”- based marketing is changing
through new subscription services
as consumers can get the same or
and to sell them while subscribers
similar services from other Service
can get free “over-the-top services”
Providers
from strong internet brands
Challenges in selecting and
Confronted with disappointments
introducing new services to their
regarding business impact from
subscribers effectively and with
new services
scalability
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3. Cloudberry Associates mission is to help broadband service
providers and vendors to realise their opportunities in the
multi-billion Euro connected home opportunity by capturing
and retaining subscribers for the connected home services
and offerings
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4. Cloudberry Associates focus The team has extensive
We are a senior team with in-
solely on providing consultancy competencies from Telco
depth international expertise and
services to broadband service industries, Vendors/ISV and
presence
providers and vendors working with Investors
We have hands-on experience
Cloudberry Associates is an
and knowledge on delivering
independent consultancy and
business value combined with a
does not have any affiliation to
pragmatic and straightforward
third party vendors, investors or
approach really making the
telecom
difference
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5. Service Offering Operational
Strategy Management Execution
• Value added Service (VAS) • Technology/Vendor selection • Vendor management
strategy • Offering synergies and gap • Penetration and business
assessment, definition and solutions success activities
development • Product and service • Key Performance Indicators
• VAS Portfolio assessment positioning (package and (KPI) and success metrics
(existing and new services) bundling of offering)
• Business models and • Implementation and go-to-
earnings logic market
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6. Name: Trond Neergaard
Email: trond.neergaard@cloudberry.biz
Phone number: +358 40 356 6066
Website: www.cloudberry.biz
A world-class expert in broadband value added services, software
and distribution in the Telco and Technology market from the
inception of software as a service era
Trond is a frequent speaker and presenter at events
Trond brings 26 years of leadership and experience in sales, marketing, channel development, marketing
and general management. With proven international business success from companies and
organizations as;
Cloudberry Associates CTAM Europe (current) EuroCloud Europe (current) Radialpoint Inc F-Secure Corporation Thales e-security
(current) Sales Manager, Nordic
Member of Board of Launch Coordinator for Vice President and Vice President, Global ISP and Baltic
Founder and Managing Directors Finland General Manager EMEA Business
Partner
CTAM Europe is a chapter EuroCloud is an European Member of the Executive Member of the Executive Xerox Europe
Cloudberry Associates is a of the Cable & network of local SaaS and Team Team Business Manager Xerox
business, marketing and Telecommunications cloud computing Business Partners, Europe
strategy consultancy Association for communities. EuroCloud Radialpoint expands the F-Secure is the global
focusing on Telecom Marketing, a non- plans to create further revenue potential of leader in providing
(Telco and profit, professional local communities in Internet Service Providers software as a service
MSO), Vendors/ISV and membership organization Germany, the (ISPs) worldwide through through operators. A
Investors/VC. With hands- that is dedicated to Netherlands, Poland, and its managed service and proven partner for
on experience and advancing consumer and Sweden, and will set up its support solutions for the revenue generation with
knowledge of delivering business-to-business headquarters in Brussels. digital home an expanding portfolio of
business value combined marketing excellence and Through its diverse value-added services
with a pragmatic and the mastery of new membership, EuroCloud
straightforward approach technologies in the cable will promote cloud
really making the industry through strategic computing in Europe,
difference. learning and networking including current state of
opportunities. the markets and future
innovations, and will
Cloudberry become a critical
exchange platform across
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7. Cloudberry
Associates
Trond Neergaard
Founder and Managing Partner
+358 40 356 6066
trond.neergaard@cloudberry.biz
Slide 7
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