The Database Dept. is recognized as one of the 20 most promising customer experience management solution providers in 2016. It provides unique CEM software solutions, including the Authentic Relationship Management platform, which helps large businesses like HPE, IBM, and SAP improve customer relationships and reduce coverage costs. The solution filters customers most likely to buy and increases selling time. The company's WebONE marketing database provides insights into a company's marketing process and eliminates ineffective attempts, empowering businesses to communicate strategically. The Database Dept. has been successfully serving organizations for over a decade with its CEM solutions.

1. 20 Most Promising Customer Experience Management Solution Providers 2016
Company:
the Database Dept.
Description:
Provider of unique software solutions in
the CEM landscape
Key Person:
John Bedwany,
CEO
Website:
dbdept.com.au
CIOReviewT h e N a v i g a t o r f o r E n t e r p r i s e S o l u t i o n s
W
ith customers rapidly embracing new, digital
channels of communication, the Customer
Experience Management (CEM) space is
transcending to newer frontiers. The utility of mobile
devices—Smartphones and tablets—as a medium of
interaction is well leveraged by companies to communicate
and connect with their customers. Essentially, firms are
embracing innovative customer experience methodologies
that place consumers at the heart of their business strategies.
Every time a customer communicates with a service provider,
be it for downloading a digital application, updating a
service, paying bills, or calling customer care; brands are
looking to provide an omni-channel experience, which will
boost customer loyalty and retention.
To sail through the volatile market, companies are
now focused on developing one-to-one communication
channels built around customer’s specific needs. Coupled
with latest technologies like big data, analytics, and
cloud, these channels will optimize end-to-end customer
experience process.
In this edition of CIO Review, we are focusing on
companies that provide state-of-the-art services and tools
to reduce the pain-points related to customer experience
management. We also present to you “The 20 Most Promising
CEM solution providers 2016,” featuring the best solution
and service providers who exhibit extensive business
knowledge and innovative strategies in the industry.
A distinguished panel comprising of CEOs, CIOs, VCs,
analysts, and CIO Review editorial board has selected the top
solution providers from over three hundred companies. The
listing provides a look into how these solutions work real-
time, so that you can gain a comprehensive understanding of
what technologies are available, which are right for you, and
how they shape up against the competition.
CIOREVIEW.COMSEPTEMBER 12, 2016CUSTOMER EXPERIENCE MANAGEMENT SPECIAL
The Database Dept.
recognized by magazine as
An annual listing of 20 companies that are at the forefront of providing
customer experience management solutions and impacting the marketplace
| |September 2016
51CIOReview
B
agging in-depth knowledge and over 30
years of valuable experience in the
IT environment, John Bedwany,
CEO of the Database Dept. says,
“Businesses to achieve success through
an efficient sprawl of customer reach
and trust, need to deploy an advanced
customer experience management
(CEM) system that incorporates a ‘less
communication and more business’
strategy” approach. Enterprises today
spend a lot of time and resources on
campaigns that reach the wrong audience with
lesser chances of sales of a product or a service,
ultimately resulting in business inefficiencies. To fill
in the gap between marketing qualified leads and solid
accepted opportunities along with a robust market coverage
model, companies need a well-planned CEM. The NSW
Australian based firm, the Database Dept. provides strategic
growth vectors for companies to spot the right prospects,
improve business with existing customers and furnish newer
sales-ready opportunities. “Our CEM solution employs the
conversion of marketing strategy that helps generate sale of
product to customers,” says Bedwany.
The Authentic Relationship Management (ARM Business
Platform), a unique solution offered by the firm, has helped
large businesses like HPE, IBM, and SAP to improve customer
relationships while reducing the cost of coverage. The solution
features an outstanding capability in filtering customers with
the most chances of buying a product or a service thereby saving
sales executives’ valuable time and increasing selling time.
The process is done through strategic segmentation where the
best buyers are selected based on the nature of all interactions
with them. “The process is fast, as it is the software that
gives the algorithm based on the ARM Journey which shows
the nature of companies, what their needs are, and how soon
they want a product,” explains Bedwany. Adding to this he
said “The solution statistics enable the clients to measure the
strategic market management results of all the interactions an
organization made.”
The Database Dept.’s WebONE, an integrated marketing
database, provides insights into the overall marketing process
of a company, displaying valuable details like leads produced,
leads that resulted in sales opportunities as well as
its contribution to the total revenue. The solution
eliminates ineffective marketing attempts
empowering enterprises to deploy clear
and unambiguous communication to the
right prospect at the right time to help
save campaign cost and protect Brands.
“WebONE enables real time insights into
every detail of a company’s interaction
including all conversations and education
shared, along with their business and
IT requirements. It also provides information
about a company’s purchasing plans,” adds
the CEO.
In one instance, a leading global IT company was
struggling with the lack of effective coverage in the sales
territories assigned and the consistent quality sales pipeline.
The client had no access to mission critical information like the
purchasing capability of enterprises in the assigned territories,
the chances of a successful deal, and the actual revenue that
would be generated. Deploying the Database Dept.’s solution,
the IT company was able to identify target customers and market
insights which enabled them to employ the best marketing and
sales strategies and gain better results.
The Database Dept. has been successfully serving
organizations with its unique CEM solutions for more than
a decade and will be continuously investing to improve their
offerings. “We have got a five year global expansion plan that
targets top IT companies in the US and European markets as
well,” concludes Bedwany.
the Database Dept.
Solutions that Help Filter
Right Prospects
Our CEM (ARM Business Platform)
reduces cost of coverage, builds pipeline,
builds future pipeline, secures market
research, provides peer to peer challenger
selling benchmarking, delivers thought
leadership, manifests relationships and
builds trust with decision makers all
through a single go to market approach
John Bedwany