90% of insurers prioritize getting closer to customers, however only 38% have an integrated physical and digital marketing strategy and 34% have a cohesive social media strategy. 360° marketing delivers compelling experiences across all customer touchpoints through customer insight, seamless branding, and personalized marketing, resulting in 15-30% higher returns on investment, 2-5x greater resource efficiency, and 200-400% higher response rates.

1. Smarter Commerce for Insurance – 360°Marketing
Marketing & Merchandising
90%
of insurers prioritize
getting closer to
customers
38%
of insurers have
an integrated
physical/digital
strategy
34%
of insurers
have a cohesive
social strategy
360° Marketing delivers compelling marketing interactions
that improve insurance customer acquisition rates and
maximize profitable customer growth
Customer insight
Use advanced analytics for a deeper
understanding of customers
Seamless brand engagement
Design consistent marketing
experiences across all customer
touch points
Personalized marketing
Capitalize on new technologies to
stimulate new relationships
15% - 30%
higher campaign ROIs
2x - 5x
increase in
resource efficiency
200% - 400%
increase in response rates
Affinity
Channel
Agent /
Broker
SMS
Web
Social
Media
Voice
Self-
Service
Kiosk
ChatApps
Email