This document discusses Facebook's business model and some ethical issues regarding its use of personal user data. It summarizes that Facebook was launched in 2004, is now worth $50 billion, and earns revenue through advertising based on user information. However, this raises privacy concerns as Facebook gains financially from user data without full user control over how their information is shared and used. The document concludes that users should protect their privacy while Facebook aims to make money from personal data.

1. INFORMATION SYSTEM
& ELECTRONIC COMMERCE
GROUP 1 :
DATO’ NABIL ABD KADIR
SAYNUL ISLAM
MOHAMMAD GHAZALI MOHD DAUD

2. TOPIC
IT’S ABOUT THE MONEY

3. INTRODUCTION
 Social Networking launced in
February 2004
 Founded by Mr Mark Zuckerberg
 Initially limited to Harvard students

4. INTRODUCTION
 Worth 50 b
 Free to join and always will be
 1 b subscribers
 In 2011 , 3.2 b advertising revenue

5. INTRODUCTION

6. ETHICAL DILEMMA
 Controversy over the handling and usage
information
 Privacy and user control over the
information granted
 Gain revenues from user information
 To give better services to right customers.

7. BUSINESS MODEL

8. ISSUE
 Personal Data
 Privacy
 Managing and Avoiding
privacy concerns
 Government regulations

9. ISSUE
 In 2012 facebook settled lawsuit
with the FTC
 In 2009 robust privacy setting

10. CONCLUSION
 make money from
our personal data informations
 Protect your PRIVACY

11. FOR BEING PATIENT