This document discusses how culture affects managing companies across borders. It begins by defining culture and explaining that culture influences norms, attitudes, and values, which shape behaviors. Different cultures have distinct practices around body language, such as handshakes, eye contact, and personal space. Culture also shapes how decisions are made in companies, such as whether decision-making is centralized or decentralized, and whether organizations prioritize stability or innovation. Additionally, cultures vary in their approaches to motivation, such as through individual or group rewards, and whether they encourage cooperation or competition. The document outlines factors that shape intercultural negotiations, such as different styles among U.S., Japanese, Arab, and Mexican businesspeople. It concludes by discussing the key steps