An executive guide on how to steer your digitalisation
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This document provides an executive guide on how to steer digital transformation. It discusses why digital transformation is important because customers now expect digital services. It outlines key areas to focus on, including customer experience, business models, operational processes, leadership capabilities, and governance. The document provides guidance on developing a transformative digital vision, engaging the organization in transformation, and governing the transformation process. The overall aim is to help executives understand how to successfully drive their company's digital transformation.
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An executive guide on how to steer your digitalisation
- 1. AN EXECUTIVE GUIDE ON HOW TO STEER YOUR DIGITALISATION DIGITALNOW.BE
- 2. DIGITAL ENABLER @StijnWijndaele DIGITALNOW.BE - NICE TO MEET YOU!
- 3. Why Digital?
- 4. Because your customers expect it
- 5. WHERE TO GET STARTED ? Customer Experience Business Models Operational Processes Top-Down Support Clear vision Governance & Coordination
- 6. Anything that interferes with a compelling customer experience must be corrected immediately
- 7. DIGITAL CAPABILITIES WHAT CUSTOMER EXPERIENCE Design the customer experience from the outside in Creating reach & customer engagement Putting customer data at the heart of the experience Meshing physical & digital experiences in new ways
- 8. Technology, processes and people must effectively interact for the organisation to excel
- 9. DIGITAL CAPABILITIES WHAT OPERATIONAL PROCESSES Standardise & Empower Control & Innovate Orchestrate & Unleash Processes & Employee
- 10. The foundation for any company that wants to “built to last” is to have a business model that actually supports that objective
- 11. DIGITAL CAPABILITIES DIGITAL CAPABILITIES WHAT REINVENTING BUSINESS MODELS Rethink value propositions Reconfigure value delivery models Create new digital businesses
- 12. WHERE TO GET STARTED ? DigitalCapability THE WHAT CX Business Models Operational Processes Leadership Capability
- 13. HOW TO SUCCEED ? Customer Experience Business Models Operational Processes Top-Down Support Clear vision Governance & Coordination Engagement
- 14. Leadership capabilities are essential to achieve our digital goal and leaders must be able to create that transformative digital vision
- 15. LEADERSHIP CAPABILITIES Leadership Capability THE HOWTRANSFORMATIVE DIGITAL VISION Create Transformative ambitions Define clear intent & outcome Identify strategic assets - VRINE Valuable Rare Inimitable Non-substitutable Exploitable Evolve the vision over time
- 16. Vision sets direction… Engaged people make it happen
- 17. LEADERSHIP CAPABILITIES Leadership Capability THE HOW ENGAGE THE ORGANISATION Connecting the many Engage the wider conversation Take advantage of the crowd Anticipate rough waters of engagement
- 18. LEADERSHIP CAPABILITIES Leadership Capability THE HOW ENGAGE THE ORGANISATION Connecting the many Engage the wider conversation Take advantage of the crowd Anticipate rough waters of engagement
- 19. There is nothing wrong with change, if it is in the right direction
- 20. LEADERSHIP CAPABILITIES Leadership Capability THE HOWGOVERNING THE TRANSFORMATION Steering Committees - Decide Leadership Roles - Drive Shared Digital Units - Implement
- 21. WHAT’S IN IT FOR ME? Leadership Capability THE HOW Top-Down Support Clear vision Governance & Coordination Engagement
- 22. AN EXECUTIVE GUIDE ON HOW TO STEER YOUR DIGITALISATION You promised me a guide? How? Why ? What?
- 23. AN EXECUTIVE GUIDE ON HOW TO STEER YOUR DIGITALISATION
- 24. WHY DIGITAL ? How? Why ? What? What’s in it for us?
- 25. WHAT’S IN IT FOR ME? MANAGEMENT SKEPTICAL AGAINST DIGITAL SOME EXPERIMENTS ARE CARRIED OUT IMMATURE DIGITAL CULTURE OVERARCHING BUT UNDERDEVELOPED DIGITAL VISION FEW DIGITAL FEATURES WITH MATURE DIGITAL CAPABILITIES STRONG DIGITAL GOVERNANCE STRONG VISION EXCELLENT GOVERNANCE MANY INITIATIVES GENERATING SMART VALUE STRONG DIGITAL CULTURE NO OVERARCHING VISION MANY DIGITAL FEATURES UNDERDEVELOPED COORDINATION DIGITAL CULTURE EXISTS IN SILOS Leadership Capability DigitalCapability
- 26. REVENUE GENERATION - 4% - 10% + 9%+ 6% Leadership Capability DigitalCapability
- 27. PROFITABILITY - 24% + 9% + 26%- 11% Leadership Capability DigitalCapability
- 28. WHY DIGITAL ? How? Why ? What? Convinced ?
- 29. CHANGE IS NOT NECESSARY BECAUSE SURVIVAL IS NOT MANDATORY W. Edwards Deming
- 30. DIGITALNOW.BE STIJN@DIGITALNOW.BE +32 486 77 94 94 @StijnWijndaele QUESTIONS?