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'How IBM uses Social Software internally' - presented at the Social Media for CEOs Conference in London, 20th September 2011

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  1. 1. Ian McNairn – Program Director social Collaboration & Innovation, IBMSocial Media for CEOs conference, London PUBLIC VERSION20th Sept 2011The IBM InternalSocial Software Story © 2011 IBM Corporation
  2. 2. IBM Internal Social Software The IBM Internal - Social Software Story • Why use Social Media inside the organisation? • What tools does IBM use and why? • Finding People and managing the network • Broadcast, chat and collaboration across the pillars • Email reduction, social comment and keeping up to date • Altruism or self-serving - knowledge curating and payback • To do or not to do lists - thats not a question • Finding, managing and monitoring it all • Collaborating with Customers and Partners © 2011 IBM Corporation
  3. 3. IBM Internal Social Software © 2011 IBM Corporation
  4. 4. IBM Internal Social Software The IBM Internal - Social Software Story • Why use Social Media inside the organisation? • What tools does IBM use and why? • Finding People and managing the network • Broadcast, chat and collaboration across the pillars • Email reduction, social comment and keeping up to date • Altruism or self-serving - knowledge curating and payback • To do or not to do lists - thats not a question • Finding, managing and monitoring it all • Collaborating with Customers and Partners © 2011 IBM Corporation
  5. 5. IBM Internal Social SoftwareHow do you work? Think about how often you connect to someone to: • Find information • Get an answer to a question • Ask for advice • Bounce off an idea • Get another opinion The reality is that: • Information from people is richer • We all need to connect and feel connected • There is too much information for us to manage it by ourselves © 2011 IBM Corporation
  6. 6. IBM Internal Social SoftwareSocial Media Outside the IBM firewall (Q1 2010) 80+ accounts using “IBM” in the name (25% from outside the US) – over 3,000 IBMers on Twitter 200+ IBM channels 39,000+ users, 500+ IBM groups (65% outside the US) 378,000+ (*including Alumni) 166 communities, 200+ blogs, 5000+ profiles 75,000+ (including Alumni) 100,000 IBMers collaborating with 200,000 non-IBMers Source : Maria Arbusto © 2011 IBM Corporation
  7. 7. IBM Internal Social Software So which should you be using inside your organisation? The Bar The Backyard BBQ The Business Club None of these are really appropriate .... © 2011 IBM Corporation
  8. 8. IBM Internal Social Software The IBM Internal - Social Software Story • Why use Social Media inside the organisation? • What tools does IBM use and why? • Finding People and managing the network • Broadcast, chat and collaboration across the pillars • Email reduction, social comment and keeping up to date • Altruism or self-serving - knowledge curating and payback • To do or not to do lists - thats not a question • Finding, managing and monitoring it all • Collaborating with Customers and Partners © 2011 IBM Corporation
  9. 9. IBM Internal Social SoftwareSocial Software Tools Landscape © 2011 IBM Corporation
  10. 10. IBM Internal Social Software IBM’s internal innovations Persona Bluepages Beehive Connections
Profiles Profiles Connections
Communities BlueGroups Community tools Community Map Communities 
 BlogCentral Connections
Blogs Blogs Cattail Connections
Files FilesDogear Dogear Connections
 BookmarksActivities Instant 
 Activity
 Connections
 UAM OpenActivities Collaboration Explorer Activities 1998 2003 2009 © 2011 IBM Corporation
  11. 11. Lotus Connections http://www.ibm.com/software/lotus/products/connections/IBM Internal Social Software Profiles Communities All your social software needs
Quickly find the people you need by ready for business Create, find, join, and work withsearching across your organization communities of people who share aand connecting to others. common interest, responsibility, or area of expertise Blogs Bookmarking Use a weblog to present your idea and Activities get feedback from others; learn from the expertise and experience of othersSave, organize and share who blog Organize your work, plan next steps,bookmarks; discover bookmarks that and easily tap your expandinghave been qualified by others with professional network to help executesimilar interests & expertise your everyday deliverables, faster Files Upload and share any type of file with Homepage colleagues and communities. Store Wikis versions and view downloads,Manage your attention by viewing comments and ratings.relevant social data aggregated across Create wiki spaces for individuals,your subscriptions, notifications, and groups, and communities to coauthornetwork of colleagues. pages. View changes across pages, Microblogging ratings, and comments. Microblog your status and collaborate from the homepage as well as the Notes and Sametime Clients © 2011 IBM Corporation
  12. 12. IBM Internal Social Software The IBM Internal - Social Software Story • Why use Social Media inside the organisation? • What tools does IBM use and why? • Finding People and managing the network • Broadcast, chat and collaboration across the pillars • Email reduction, social comment and keeping up to date • Altruism or self-serving - knowledge curating and payback • To do or not to do lists - thats not a question • Finding, managing and monitoring it all • Collaborating with Customers and Partners © 2011 IBM Corporation
  13. 13. IBM Internal Social SoftwareFinding the right person Innovation © 2011 IBM Corporation
  14. 14. IBM Internal Social Software • Depth of insight • Content • Status • Contact • Other (similar) people • Communities © 2011 IBM Corporation
  15. 15. IBM Internal Social Software © 2011 IBM Corporation
  16. 16. IBM Internal Social SoftwareAtlas (SmallBlue) © 2010 IBM Corporation
  17. 17. IBM Internal Social SoftwareFind ……… Reach ……... Net …….. Ego …….. © 2010 IBM Corporation
  18. 18. IBM Internal Social SoftwareHow SmallBlue (Atlas) was embedded in BluePages (pre-Profiles) © 2010 IBM Corporation
  19. 19. IBM Internal Social SoftwareReputation and meta-data © 2011 IBM Corporation
  20. 20. IBM Internal Social Software The IBM Internal - Social Software Story • Why use Social Media inside the organisation? • What tools does IBM use and why? • Finding People and managing the network • Broadcast, chat and collaboration across the pillars • Email reduction, social comment and keeping up to date • Altruism or self-serving - knowledge curating and payback • To do or not to do lists - thats not a question • Finding, managing and monitoring it all • Collaborating with Customers and Partners © 2011 IBM Corporation
  21. 21. IBM Internal Social Software © 2011 IBM Corporation
  22. 22. IBM Internal Social Software The IBM Internal - Social Software Story • Why use Social Media inside the organisation? • What tools does IBM use and why? • Finding People and managing the network • Broadcast, chat and collaboration across the pillars • Email reduction, social comment and keeping up to date • Altruism or self-serving - knowledge curating and payback • To do or not to do lists - thats not a question • Finding, managing and monitoring it all • Collaborating with Customers and Partners © 2011 IBM Corporation
  23. 23. IBM Internal Social Software © 2011 IBM Corporation
  24. 24. IBM Internal Social Software File sharing © 2011 IBM Corporation
  25. 25. IBM Internal Social Software The IBM Internal - Social Software Story • Why use Social Media inside the organisation? • What tools does IBM use and why? • Finding People and managing the network • Broadcast, chat and collaboration across the pillars • Email reduction, social comment and keeping up to date • Altruism or self-serving - knowledge curating and payback • To do or not to do lists - thats not a question • Finding, managing and monitoring it all • Collaborating with Customers and Partners © 2011 IBM Corporation
  26. 26. IBM Internal Social SoftwareHow do you re-discover information?Bookmarking … the problem is …. You use multiple PCs Various browsers try synchronising IE, FF, Opera, Safari Endlessly long lists What hierarchy do you use? Lion – Africa/Cat or Cat/Africa or Smoking/Matches How do you share them with others? How do you keep them current? You have to remember which list or browser you saved it into … Social Bookmarking © 2011 IBM Corporation
  27. 27. IBM Internal Social Software So how does Social Bookmarking WORK ? See public bookmarks Subscribe to them Be kept informed © 2011 IBM Corporation
  28. 28. IBM Internal Social SoftwareHow we Social Bookmark from ANYWHERE © 2011 IBM Corporation
  29. 29. IBM Internal Social SoftwareNavigating by tags © 2011 IBM Corporation
  30. 30. IBM Internal Social Software © 2011 IBM Corporation
  31. 31. IBM Internal Social Software Communities © 2011 IBM Corporation
  32. 32. IBM Internal Social SoftwareBlogs, Wikis, Forums… within a context © 2011 IBM Corporation
  33. 33. IBM Internal Social Software The IBM Internal - Social Software Story • Why use Social Media inside the organisation? • What tools does IBM use and why? • Finding People and managing the network • Broadcast, chat and collaboration across the pillars • Email reduction, social comment and keeping up to date • Altruism or self-serving - knowledge curating and payback • To do or not to do lists - thats not a question • Finding, managing and monitoring it all • Collaborating with Customers and Partners © 2011 IBM Corporation
  34. 34. IBM Internal Social Software © 2011 IBM Corporation
  35. 35. IBM Internal Social Software The IBM Internal - Social Software Story • Why use Social Media inside the organisation? • What tools does IBM use and why? • Finding People and managing the network • Broadcast, chat and collaboration across the pillars • Email reduction, social comment and keeping up to date • Altruism or self-serving - knowledge curating and payback • To do or not to do lists - thats not a question • Finding, managing and monitoring it all • Collaborating with Customers and Partners © 2011 IBM Corporation
  36. 36. IBM Internal Social SoftwareSearch for an expert or a document © 2010 IBM Corporation
  37. 37. IBM Internal Social SoftwareIdeation Blog © 2011 IBM Corporation
  38. 38. IBM Connections at work in IBM Profiles IBM’s internal BluePages application provided the basis for Profiles. Currently over 600,000* profiles are hosted with over 1 million searches per week. It is the hub of both user requests and all applications authentication for IBM. (* employees and contractors) Communities IBM hosts over 36,041 online communities, each with shared resources and discussions. More than 18,243 are private communities. Blogs IBM’s blogging platforms host 33,010 blogs, 240,946 entries with 97,367 users and 71,473 tags. Bookmarks IBM’s internal social bookmarking system has 1,135,971 total bookmarks with 3,106,020 tags and with a user population of 32,314. Activities IBM’s internal Activities service contains 176,099 unique activities with 2,412,070 unique entries and with 361,406 registered, distinct, members. Files IBM’s internal social file sharing & storage service contains 239,642 files shared 479,041 times with 118,943 files added to collections. Data is as of February 23, 2011
  39. 39. IBM Internal Social SoftwareAn experimental space – how to incentivise contribution? Results from Deploying a Participation Incentive Mechanism within the Enterprise Rosta Farzan - rosta@cs.pitt.edu Joan M. DiMicco, David R.Millen, Beth Brownholtz, Werner Geyer, Casey Dugan IBM Research, 1 Rogers Street, Cambridge, MA 02142 {joan.dimicco; david_r_millen; beth_brownholtz; werner.geyer; cadugan} @us.ibm.com CHI 2008, April 5-10, 2008, Florence, Italy. Copyright 2008 ACM 978-1-60558-011-1/08/04ı$5.00. © 2010 IBM Corporation
  40. 40. IBM Internal Social Software Social Conduct at IBM: Built on Employee Trust - IBM supports open dialogue and the exchange of ideas - Responsible engagement in innovation and dialogue - To learn, to contribute (source: Adam Christensen)•Be who you are•Speak in the first person•Use a disclaimer•Respect your audience• Add value•Dont pick fights•Be the first to respond to your own mistakes.•Use your best judgment.•Dont forget your day job. ‘In the social media, the IBM employee is the brand’ © 2011 IBM Corporation
  41. 41. IBM Internal Social Software The IBM Internal - Social Software Story • Why use Social Media inside the organisation? • What tools does IBM use and why? • Finding People and managing the network • Broadcast, chat and collaboration across the pillars • Email reduction, social comment and keeping up to date • Altruism or self-serving - knowledge curating and payback • To do or not to do lists - thats not a question • Finding, managing and monitoring it all • Collaborating with Customers and Partners © 2011 IBM Corporation
  42. 42. IBM Internal Social Software LotusLivewww.LotusLive.com © 2011 IBM Corporation
  43. 43. IBM Internal Social Software ian.mcnairn@uk.ibm.com +44 7980 44574938 © 2011 IBM Corporation

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