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Innov barcelona sept2011_

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Presentation on 'Why and how technology aids the innovation process' delivered at the 4th Annual Innovation Excellence conference in Barcelona, 13th September 2011 run by Marcus Evans

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Innov barcelona sept2011_

  1. 1. Mastering the Innovation ProcessThrough the Use of New Technologies Ian McNairnProgram Director Innovation & Social Collaboration Office of the IBM CIO © 2011 IBM Corporation
  2. 2. © 2011 IBM Corporation
  3. 3. What? Where? Which? Agenda Why? How?
  4. 4. Why technology per se ? © 2011 IBM Corporation
  5. 5. The phases in the innovation journey Set mission / vision / remit Idea generation Brainstorming Filtration / graduation Catalysts Nurturing / incubating / developing Deployment / implementation Monitoring / assessment / efficacy Sunset / harden / leave © 2011 IBM Corporation
  6. 6. Where does technology fit in ?Facilitates the innovation processManage the development/implementation of theinnovationMeasure all aspects of the processReward the participantsPublicise the success and drive viral uptake © 2011 IBM Corporation
  7. 7. Whats available on the Internet ? Bespoke tools TopCoder InnoCentive General tools Social Networking sites Blogs / wikis / forums And many more .... © 2011 IBM CorporationImage credit: m.dodge@manchester.ac.uk
  8. 8. How to choose whichtechnologies to implement? Very intuitive to use Mobile optimised Secure to ensure I.P. Protection Ubiquitous Accessible Visible Showcase © 2011 IBM Corporation
  9. 9. ThinkPlace evolved into Innovation hub What does IBM do with Ideation blogs in Connectionstechnology to speed innovation ? The JAM TAP 500k users on Connections Executive Challenges © 2011 IBM Corporation
  10. 10. Set mission / vision / remit © 2011 IBM Corporation
  11. 11. Set mission / vision / remit © 2011 IBM Corporation
  12. 12. Idea generation © 2011 IBM Corporation
  13. 13. Ideation Blog © 2011 IBM Corporation
  14. 14. Technology Adoption Program concepts & ideas production © 2011 IBM Corporation
  15. 15. Open to Early Adopters and Innovators across IBMOver 100,000 IBMers registeredMore than 150 offerings pilotedSametime 7.5 released 9 alphas & 4 betas during development 5 months in development vs the traditional 18-month cycle
  16. 16. • Threaded discussion and idea-rating system• Equal access by all employees• Examples • WorldJam identified 35 ideas for implementation (2001) • ValuesJam produced 3 IBM Values (2003) • InnovationJam identified 10 ideas to be funded by $100 million (2006) © 2010 IBM Corporation
  17. 17. IBM JAMs © 2010 IBM Corporation
  18. 18. Brainstorming © 2011 IBM Corporation
  19. 19. Brainstorming © 2011 IBM Corporation
  20. 20. Filtration / graduation © 2011 IBM Corporation
  21. 21. Filtration / graduation © 2011 IBM Corporation
  22. 22. Catalysts © 2011 IBM Corporation
  23. 23. Catalysts14 responses, 8 distinct voicesAll in 1 dayNo email clutterRecorded and shared with all in the companyTapping into the stream of ideas and trendsTargeting the appropriate "following"Adding a personal touch & immediacyAttribution lies at the heart of the design © 2011 IBM Corporation
  24. 24. Nurturing / incubating / developing © 2011 IBM Corporation
  25. 25. Nurturing / incubating / developing © 2011 IBM Corporation
  26. 26. Deployment / implementation © 2011 IBM Corporation
  27. 27. Deployment / implementation © 2011 IBM Corporation
  28. 28. MonitoringAssessment Efficacy © 2011 IBM Corporation
  29. 29. Monitoring / assessment / efficacy © 2011 IBM Corporation
  30. 30. Sunset / harden / leave Create Share Refine Harden Refactor Individual or small team Hours > Days Wider Community of Interest Weeks > Months Catching organisation Months Corporate IT/Services Months > YearsAt any point the social application might become stable or become redundant © 2011 IBM Corporation
  31. 31. Sunset / harden / leave © 2011 IBM Corporation
  32. 32. Budget / Funding © 2011 IBM Corporation
  33. 33. Budget / FundingVaries from: Internal Venture Capital style Planned budgeted the year before Ad Hoc as-needs funding Challenge based TopCoder style events Unfunded, volunteer-based projects Personally developed ideas
  34. 34. Mission Ideation Brainstorm Filter Catalyst Develop Deploy Monitor SunsetJAM ++ ++++ + +++ ++Innovation hub + +++ + ++ ++Ideation blog + ++ + + +Extreme Blue + ++ + +++ +TAPBlueHost What works best for us? ++ + + + + +Connections ++ ++ ++ ++ ++ ++ ++ ++ ++ Tag search + ++ + Activities + + ++ ++ + + Wikis ++ ++ + + + + + Blogs + + + + + Forums + + + + ++ Ideation blogs + ++ + + + Files sharing + + + Bookmarks + + Communities ++ ++ ++ + + + + + + Profiles + Status / comments + + + ++ Embedded E-mail + + + + + + + + +E-meetings + ++ +Instant messaging + ++ + +ST advanced ++ ++ + + © 2011 IBM Corporation
  35. 35. Mission Ideation Brainstorm Filter Catalyst Develop Deploy Monitor SunsetJAM ++ ++++ + +++ ++Innovation hub + +++ + ++ ++Ideation blog + ++ + + +Extreme Blue + ++ + +++ +TAP ++ + + +BlueHost + +Connections ++ ++ ++ ++ ++ ++ ++ ++ ++ Tag search + ++ + Activities + + ++ ++ + + Wikis ++ ++ + + + + + Blogs + + + + + Forums + + + + ++ Ideation blogs + ++ + + + Files sharing + + + Bookmarks + + Communities ++ ++ ++ + + + + + + Profiles + Status / comments + + + ++ Embedded E-mail + + + + + + + + +E-meetings + ++ +Instant messaging + ++ + +ST advanced ++ ++ + + © 2011 IBM Corporation
  36. 36. IBM Internal Social Software ian.mcnairn@uk.ibm.com +44 7980 44574967 © 2011 IBM Corporation

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