Presented at the Latin American Global Medicine and Wellness Congress in San Jose, Costa Rica 2010.
For more on interactive and social media for health care, please visit http://spurhealth.com.
Social Media Vs. Social Marketing For SlideshareMike Newton-Ward
Addresses the confusion between social media, communication and social marketing--especially as it pertains to positive behavior change. Original audience was public health, human service and environmental agency staffs with some exposure to social marketing, but little exposure to social media.
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
You keep hearing about social media and how it's spreading like wildfire. But as a business
person with a crazy schedule - saddled with the added stress of rocky economic times and a
shrinking marketing budget - you need to know: Is there any real business value to social media,
or is it mostly buzz? And if there's value, how on earth will I have time to learn it and use it
effectively?
Eating an elephant: how to build an integrated digital strategy one bite at a...@chrisboyer LLC
Getting healthcare organizations to embrace digital can sometimes be challenging. But often attempting to create a fully integrated digital strategy can be almost impossible - particularly in regulated (and conservative) hospital and health care organizations. Learn basic steps on how to create a vision, execute change to allow a robust implementation of digital that includes a website, social media, SEO, PPC and SEM, online reputation management, email and marketing automation and customer relationship management (CRM) databases.
Social Media - your marketing plan, your advantage@chrisboyer LLC
A 30 minute presentation I gave to the Freddie Mac Diversity Showcase on July 17, 2012 in McLean, VA. This overview of social media was designed to help understand what social media is and how it can be used to create a competitive and innovative edge.
How many technology solutions does a marketing and sales team need?@chrisboyer LLC
This session will introduce you to the variety of marketing and sales technology options currently available, their cost, time investment and ROI. Marketing automation, CRM's, social media, paid referral and digital advertising – there are countless technology and digital solutions to get your message in front of customers. So how can you separate out the shiny objects that waste time and money and determine which technology solutions are right for you? This session gives you the low-down on marketing technology options, how they work alone, and together. You’ll walk away with an understanding as to the real costs of technology, its impact and ROI so you can determine what makes the most sense for your marketing strategy, team and budget. Given at the #SMASHCHI15 conference on 10/15/15
Social Media Vs. Social Marketing For SlideshareMike Newton-Ward
Addresses the confusion between social media, communication and social marketing--especially as it pertains to positive behavior change. Original audience was public health, human service and environmental agency staffs with some exposure to social marketing, but little exposure to social media.
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
You keep hearing about social media and how it's spreading like wildfire. But as a business
person with a crazy schedule - saddled with the added stress of rocky economic times and a
shrinking marketing budget - you need to know: Is there any real business value to social media,
or is it mostly buzz? And if there's value, how on earth will I have time to learn it and use it
effectively?
Eating an elephant: how to build an integrated digital strategy one bite at a...@chrisboyer LLC
Getting healthcare organizations to embrace digital can sometimes be challenging. But often attempting to create a fully integrated digital strategy can be almost impossible - particularly in regulated (and conservative) hospital and health care organizations. Learn basic steps on how to create a vision, execute change to allow a robust implementation of digital that includes a website, social media, SEO, PPC and SEM, online reputation management, email and marketing automation and customer relationship management (CRM) databases.
Social Media - your marketing plan, your advantage@chrisboyer LLC
A 30 minute presentation I gave to the Freddie Mac Diversity Showcase on July 17, 2012 in McLean, VA. This overview of social media was designed to help understand what social media is and how it can be used to create a competitive and innovative edge.
How many technology solutions does a marketing and sales team need?@chrisboyer LLC
This session will introduce you to the variety of marketing and sales technology options currently available, their cost, time investment and ROI. Marketing automation, CRM's, social media, paid referral and digital advertising – there are countless technology and digital solutions to get your message in front of customers. So how can you separate out the shiny objects that waste time and money and determine which technology solutions are right for you? This session gives you the low-down on marketing technology options, how they work alone, and together. You’ll walk away with an understanding as to the real costs of technology, its impact and ROI so you can determine what makes the most sense for your marketing strategy, team and budget. Given at the #SMASHCHI15 conference on 10/15/15
A presentation of survey results that Grant Thornton, LLP has done on Social Media plus a discussion on Social Analytics and improving Profitability using Social Media.
Successful social strategies for small businessJenn Gleckman
Earlier this month I was asked to present to the local chamber on social media, including strategy considerations along with 5 social sites. Covering all that content in an hour meant that this ended up as an overview presentation directed at small business owners.
The effect of social media on consumer's decision making process among ibep s...Niswatun Chaira
Social media is a virtual place which can be Blogs and different websites are used by individuals or
companies to share about them and their products trough internet. Kaplan and Haenlein (2010)
conceptualized social media as an internet-based program that provides a platform for consumers to
express their own opinions, share information and past experiences using different social networks, blogs
and other content areas.
The efficiency of social media has empowered the marketers and customers with fast interaction and
communication processes to enhance customer service, increase brand awareness and build strong
customer–brand relationships. Using social media tools, consumers will have the chance to express their
opinions to a larger number of individuals and also find the desired information quickly without incurring
much cost (Severi et al., 2014).
This study aimed to determine how the influence of social media for purchase making process. According
to result that got from survey or questionnaire, consumer’s decision making influenced by the Informative
and the alternative of social media.
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
The objective of this study is to understand the influence of social media in purchase decision making. The focus of the study is to understand the consumer buying behavior and influence of social media’s in decision making. The sample size taken for this study was 100 qualified respondents with diverse backgrounds across the country. An exploratory research was done to understand the nature of social networking and online consumer behaviour followed by a primary research where questionnaire were administered both personally and online.
Effective Mobile & Social Media Marketing StrategiesMicheleSullivan
- Leverage mobile technologies as a component of your overall marketing, communications and social media strategies
- Key differences between mobile websites and mobile apps
- Examples of mobile apps to expand member benefits, enhance satisfaction, and ultimately improve retention
Realizing the Potential of Social Media: A Strategy and Approach for InsurersCognizant
Social media strategy for insurers is crucial for insurance success in our age. We look at social media behavior by insurers and by consumers, identifying shortfalls, paths to implementation and opportunities, based on our research of 15 U.S. auto insurers.
Big Data vs. Big Regulation in the Quest for Consumer Loyalty - Experiences w...Dr. William J. Ward
Andrew Hetzel, VP of Corporate Communications for Blue Cross Blue Shield of Michigan, speaking at S.I. Newhouse School of Public Communications Global Leaders In Digital & Social Media Speaker Series #NewhouseGLDSM at Syracuse University.
Speaking on "Big Data vs. Big Regulation in the Quest for Consumer Loyalty - How digital and social media can achieve health and marketing outcomes in a highly regulated environment."
- How the Affordable Care Act is forcing health insurers to get more personal, despite the regulatory limits of HIPAA.
- Why the largest health insurer in Michigan for 74 years sees social and digital media as vital to its future.
- Experiences with digital health tools and e-prescribing in Michigan.
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
Medical tourism marketing: How to turn the web “window shopper” into a paying...Intuition Communication
A presentation given by Keith Pollard of Treatment Abroad at the Malaysia International Health Travel Exhibition and Conference in Kuala Lumpur in November 2012. In this short presentation, Keith examines two of the key areas for attracting patients to medical tourism web sites, how you can build trust with the web visitor, how it is important to engage the prospective medical tourist in a conversation and the importance of maximising the conversion rate from enquirer to paying patient.
The presentation lasts around 15 minutes and has a voiceover.
About Intuition Communication
Intuition Communication is an online publisher in the healthcare sector that operates market-leading web portals in the UK such as Private Healthcare UK, Surgery Door, and the Harley Street Guide. Within the field of medical tourism, Intuition runs consumer portals such as Treatment Abroad and DoctorInternet (aimed at Arabic speaking medical tourists) and Medical Tourism Ratings and Reviews to encourage patients to provide feedback on their medical tourism experience.
Intuition publishes IMTJ – International Medical Travel Journal - an online business to business resource for the medical travel and medical tourism markets.
The company also operates a “Code of Practice for Medical Tourism” and conducts the Treatment Abroad Medical Tourism Survey, attracting over 1,000 respondents in 2012.
Via our web portals, information guides and directories and through the latest healthcare news, Intuition gives people the knowledge they need to make informed decisions about their health and well-being and the selection of healthcare providers in the UK and internationally
A presentation of survey results that Grant Thornton, LLP has done on Social Media plus a discussion on Social Analytics and improving Profitability using Social Media.
Successful social strategies for small businessJenn Gleckman
Earlier this month I was asked to present to the local chamber on social media, including strategy considerations along with 5 social sites. Covering all that content in an hour meant that this ended up as an overview presentation directed at small business owners.
The effect of social media on consumer's decision making process among ibep s...Niswatun Chaira
Social media is a virtual place which can be Blogs and different websites are used by individuals or
companies to share about them and their products trough internet. Kaplan and Haenlein (2010)
conceptualized social media as an internet-based program that provides a platform for consumers to
express their own opinions, share information and past experiences using different social networks, blogs
and other content areas.
The efficiency of social media has empowered the marketers and customers with fast interaction and
communication processes to enhance customer service, increase brand awareness and build strong
customer–brand relationships. Using social media tools, consumers will have the chance to express their
opinions to a larger number of individuals and also find the desired information quickly without incurring
much cost (Severi et al., 2014).
This study aimed to determine how the influence of social media for purchase making process. According
to result that got from survey or questionnaire, consumer’s decision making influenced by the Informative
and the alternative of social media.
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
The objective of this study is to understand the influence of social media in purchase decision making. The focus of the study is to understand the consumer buying behavior and influence of social media’s in decision making. The sample size taken for this study was 100 qualified respondents with diverse backgrounds across the country. An exploratory research was done to understand the nature of social networking and online consumer behaviour followed by a primary research where questionnaire were administered both personally and online.
Effective Mobile & Social Media Marketing StrategiesMicheleSullivan
- Leverage mobile technologies as a component of your overall marketing, communications and social media strategies
- Key differences between mobile websites and mobile apps
- Examples of mobile apps to expand member benefits, enhance satisfaction, and ultimately improve retention
Realizing the Potential of Social Media: A Strategy and Approach for InsurersCognizant
Social media strategy for insurers is crucial for insurance success in our age. We look at social media behavior by insurers and by consumers, identifying shortfalls, paths to implementation and opportunities, based on our research of 15 U.S. auto insurers.
Big Data vs. Big Regulation in the Quest for Consumer Loyalty - Experiences w...Dr. William J. Ward
Andrew Hetzel, VP of Corporate Communications for Blue Cross Blue Shield of Michigan, speaking at S.I. Newhouse School of Public Communications Global Leaders In Digital & Social Media Speaker Series #NewhouseGLDSM at Syracuse University.
Speaking on "Big Data vs. Big Regulation in the Quest for Consumer Loyalty - How digital and social media can achieve health and marketing outcomes in a highly regulated environment."
- How the Affordable Care Act is forcing health insurers to get more personal, despite the regulatory limits of HIPAA.
- Why the largest health insurer in Michigan for 74 years sees social and digital media as vital to its future.
- Experiences with digital health tools and e-prescribing in Michigan.
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
Medical tourism marketing: How to turn the web “window shopper” into a paying...Intuition Communication
A presentation given by Keith Pollard of Treatment Abroad at the Malaysia International Health Travel Exhibition and Conference in Kuala Lumpur in November 2012. In this short presentation, Keith examines two of the key areas for attracting patients to medical tourism web sites, how you can build trust with the web visitor, how it is important to engage the prospective medical tourist in a conversation and the importance of maximising the conversion rate from enquirer to paying patient.
The presentation lasts around 15 minutes and has a voiceover.
About Intuition Communication
Intuition Communication is an online publisher in the healthcare sector that operates market-leading web portals in the UK such as Private Healthcare UK, Surgery Door, and the Harley Street Guide. Within the field of medical tourism, Intuition runs consumer portals such as Treatment Abroad and DoctorInternet (aimed at Arabic speaking medical tourists) and Medical Tourism Ratings and Reviews to encourage patients to provide feedback on their medical tourism experience.
Intuition publishes IMTJ – International Medical Travel Journal - an online business to business resource for the medical travel and medical tourism markets.
The company also operates a “Code of Practice for Medical Tourism” and conducts the Treatment Abroad Medical Tourism Survey, attracting over 1,000 respondents in 2012.
Via our web portals, information guides and directories and through the latest healthcare news, Intuition gives people the knowledge they need to make informed decisions about their health and well-being and the selection of healthcare providers in the UK and internationally
A STUDY TO ASSESS POTENTÌAL FOR SETTÌNG UP MULTÌSPECÌALTY HOSPÌTALS FOCUSED O...Suraj Kumar
Thìs report ìs all about the current scenarìo where Medìcal Tourìsm ìs no doubt a rapìdly growìng and attractìve sector. Factors that have led to the ìncreasìng popularìty of medìcal travel ìnclude the hìgh cost of health care, long waìt tìmes for certaìn procedures, the ease and affordabìlìty of ìnternatìonal travel, and ìmprovements ìn both technology and standards of care ìn many countrìes.
PayU LatAm International enables international e-commerce websites to accept local payments in one or more countries of the region from local credit cards, local banks transfers and local cash deposits. http://latinamerica.payu.com/
Selülit sorunu yaşayan bir insan iseniz masaj terapinin etkisini merak edebilirsiniz. Tamamlayıcı olarak masaj hizmeti selülit sorununa faydalıdır ve yaptırmanız iyidir.
#selülit #sorun #masaj #hizmet #istanbul
Medical tourism can be broadly defined as provision of 'cost effective' private medical care in collaboration with the tourism industry for patients needing surgical and other forms of specialized treatment.
For adventurous travel blog please visit http://wilsontom.blogspot.com/
LATIN AMERICA & COLOMBIA BPO MARKETS: Strategic AnalysisJonathan Donado
Insights on the BPO (Business Process Outsourcing) markets in Latin America and Colombia.
It provides a strategic analysis for companies and professionals looking for comparative market BPO information in South America and Central America. Then, the presentation is centered around the BPO market in Colombia and the main drivers for a BPO business.
Created by Jonathan Donado
MBA - IESE
Senior Executive Fellows (SEF) - Harvard University
Linkedin: https://www.linkedin.com/in/jonathandonado/
Business / BPO / Consulting / Strategy / Strategic Planning / SWOT
Medical tourism marketing – opportunities and challenges by Dr Prem JagyasiDr Prem Jagyasi
Medical tourism marketing – opportunities and challenges presents latest trends in medical tourism and what are key challanges in marketplace.
Read more about speaker at www.DrPrem.com
Interactive marketing strategy and best practices, includes a roadmap for brands and an overview of social media business case, common pitfalls and keys to success.
Healthcare & Social Media: 2009 Trends & StrategyScott Meis
March 2009 presentation to Healthcare Public Relations & Marketing Society - Greater New York (HPRMS). Discussing current social media trends and tips to get started and engaged.
The Secret Ingredients to Marketing on a Small BudgetFlint Group
How do you prioritize and make marketing decisions that will have an impact on your business if you have limited funds? This presentation will walk you through the steps to identify goals, develop strategies, and determine best uses of your marketing dollars.
Healthy Inspirations Traditional Marketing & FacebookJustin Tamsett
Research shows traditional marketing is proving less successful but when combined with social media we see the success increase. Learn the secrets of both traditional marketing and social media.
Social Media Revolution 2010 - Synergy Session #1Patsy Stewart
Social Media Synergy Group - Session #1
There is a social media revolution going on and you can join in or watch as your competitors do. For successful results in social media you need an integrated marketing strategy using social media. You need to change your mindset... Stop Thinking Traditional Campaigns and Start Thinking Valuable Conversations!!
The presentation includes where social media channels are going in the future like YouTube, the rise of mobile marketing, defining your brand and targeting specific social media channels.
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
Similar to Interactive Marketing - Latin America Global Medical Congress (20)
This presentation on Attribution and Media Measurement was made at the 2012 Digital World Expo. For an electronic copy please email info@encoremetrics.com
Attribution SESsf 2012 by @stevelatham - Encore Media MetricsEncore Media Metrics
Attribution for Search Marketers - presented at SESsf in 2012.
For an electronic copy please request via Twitter @encoremetrics or email: info (at) encoremetrics (dot) com
This Attribution Case Study was documented in 2012 by Encore Media Metrics.
Special thanks for Lipman Advertising for participating in this case study.
For a copy please email info (at) encoremetrics.com or tweet to http://Twitter.com/EncoreMetrics
This Attribution Case Study was presented at Ad-Tech SF in April 2012 by Steve Latham, ceo of Encore Media Metrics.
Special thanks for Lipman Advertising for participating in this case study.
Feel free to download and use as you wish. Just remember to "Attribute" credit where it's due :-)
Media Measurement for (Search) Marketers by Encore Media MetricsEncore Media Metrics
Media Measurement for (Search) Marketers was presented at SES San Francisco 8/11 by Steve Latham, ceo of Encore Media Metrics.
To request a copy please tweet to @encoremetrics or @stevelatham, or request via form on http://EncoreMetrics.com
Attribution 101 provides an overview of full-funnel attribution and measurement for online media. Presented by Steve Latham, founder and ceo of Encore Media Metrics.
For a copy please send a request to info(at)encoremetrics.com or visit http://Attribution101.com
Media Attribution and Measurement was presented by Steve Latham at the Online Marketing Summit in 2/11. If you'd like a copy please reach out to @stevelatham
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
Attribution and ROI Measurement was presented by Steve Latham at Search Engine Strategies 2010. To request a soft-copy please reach out via Twitter, LinkedIn or Facebook.
http://twitter.com/stevelatham
http://linkedin.com/in/stevelatham
http://facebook.com/slatham
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Business Case For Social Media (Revised 2009!) - Steve Latham - Spur InteractiveEncore Media Metrics
"Business Case for Social Media" provides an overview of why and how business marketers can use social media to create demand for their brand. Also includes 5 reasons every marketer should embrace social media, a methodology for measuring ROI and a social media marketing case study.
Feedback is appreciated!
Email me if you want a .pdf.
Marketing Jam 09 - Roadmap For Digital Success - Steve LathamEncore Media Metrics
Overview of what companies are doing to leverage digital media in 2009. Prepared for Marketing Jam '09.
If you'd like a hard copy visit http://www.spurinteractive.com
OMS Presentation: Online Strategy And Metrics - Steve Latham 20090205Encore Media Metrics
Here is my presentation from OMS 2/5/09 on Web strategy, metrics and ROI measurement. Also check out the Google Trends data to see how you can have a barometer of how your campaign compares to the market.
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
Factory Supply Best Quality Pmk Oil CAS 28578–16–7 PMK Powder in Stockrebeccabio
Factory Supply Best Quality Pmk Oil CAS 28578–16–7 PMK Powder in Stock
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Free of customs clearance, Double Clearance 100% pass delivery to USA, Canada, Spain, Germany, Netherland, Poland, Italy, Sweden, UK, Czech Republic, Australia, Mexico, Russia, Ukraine, Kazakhstan.Door to door service
Hot Selling Organic intermediates
These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Explore natural remedies for syphilis treatment in Singapore. Discover alternative therapies, herbal remedies, and lifestyle changes that may complement conventional treatments. Learn about holistic approaches to managing syphilis symptoms and supporting overall health.
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdfJim Jacob Roy
Cardiac conduction defects can occur due to various causes.
Atrioventricular conduction blocks ( AV blocks ) are classified into 3 types.
This document describes the acute management of AV block.
The prostate is an exocrine gland of the male mammalian reproductive system
It is a walnut-sized gland that forms part of the male reproductive system and is located in front of the rectum and just below the urinary bladder
Function is to store and secrete a clear, slightly alkaline fluid that constitutes 10-30% of the volume of the seminal fluid that along with the spermatozoa, constitutes semen
A healthy human prostate measures (4cm-vertical, by 3cm-horizontal, 2cm ant-post ).
It surrounds the urethra just below the urinary bladder. It has anterior, median, posterior and two lateral lobes
It’s work is regulated by androgens which are responsible for male sex characteristics
Generalised disease of the prostate due to hormonal derangement which leads to non malignant enlargement of the gland (increase in the number of epithelial cells and stromal tissue)to cause compression of the urethra leading to symptoms (LUTS