I3 Foundry - Ideate, Innovate, Improvise - a framework to seed entrepreneurship, to foster enterprises When maxims max out and the road ahead looks dreary - what next?  Let us start by revisiting few of the timeless wisdom first, shall we? Good ultimately prevails and Sun continues to shine… for a long time to come… So, believe in the goodness of self, fellowship, colleagues and peers, communities and nations, world at large and ultimately the nature with it’s innate abundance and yet, unraveling creative-destruction… Against persistent nay-say, menacing anxiety, sinking despair, brooding isolation, believe in the virtue of hope, promise of possibilities, power of creative-construct; a life without fear, awareness and purpose… Live a life in the know of incredible possibilities evinced from the past, be industrious today and confidently embrace the future… Live a life of delight anchored in trusteeship, camaraderie and generosity; a life of wholesomeness anchored in love, protected by truth; a finite life of infinite joy

1. Commercial in Confidence
I3 Foundry
Ideate, Innovate, Improvise
- a framework to seed entrepreneurship, to foster enterprises

2. Context
When maxims max out and the road ahead looks dreary - what next?
Let us start by revisiting few of the timeless wisdom first, shall we?
• Good ultimately prevails and Sun continues to shine… for a long time to come…
• So, believe in the goodness of self, fellowship, colleagues and peers, communities and nations, world at large
and ultimately the nature with it’s innate abundance and yet, unraveling creative-destruction…
• Against persistent nay-say, menacing anxiety, sinking despair, brooding isolation, believe in the virtue of
hope, promise of possibilities, power of creative-construct; a life without fear, awareness and purpose…
• Live a life in the know of incredible possibilities evinced from the past, be industrious today and confidently
embrace the future…
• Live a life of delight anchored in trusteeship, camaraderie and generosity; a life of wholesomeness anchored in
love, protected by truth; a finite life of infinite joy…
Introducing…
I3 Foundry
Ideate, Innovate, Improvise
A framework to seed entrepreneurship, to foster enterprises
Commercial in Confidence

3. Context (continued…..)
Commercial in Confidence
• Dallying between the conundrums of expectations and reality, over time, every
maxim maxes-out, driven by the continuing mismatch between logical but
complex-nature and vagaries of human-DNA, rational vs. irrational, the
substratum of behavioral economics…
• Yes, some “isms” return to vogue and some do not, but then tempting as it may
be, only the reckless dare to indulge in forecasting!
• …evidenced from history, responses have always varied to the inevitable:
some go into
argumentative charades,
totter around the
incomprehensible, even
on to futile blame
games…
some go through dismay
or disbelief, go numb
and risk being a
casualty…
some exert to extend
the inevitable and
expend precious
(often entrusted)
resources…
and so
It goes
on…
…then some, stoically deal with the reality as “here and now”; embrace the
inevitable with curiosity, deliberately apply the known, draw on creativity
with enthusiasm and energy, and focus on the unfolding opportunities
using a stratagem of insightful retreats and pushes, joyously and
industriously negotiating the road of life ahead…
Which one would you choose?

4. Context (continued…..)
So these days, it looks as though…
• prescriptive, pay-to-play or selective democracy seem to be fatigued and cause célèbre of consternation ...
• mindless-consumption and accompanying-debt ordained growth doctrine, the capitalism of unscrupulous-
remorseless-aggrandized variety; where amebic self-good is insistently touted as the lifting tide of greater-
good, where risks and losses are routinely socialized amongst simpleton-non-actors, carnage casually
ascribed to collateral damage and the impending impost deferred to future generations is on life-support,
ailing from growing value debasement and trust decay, whilst continuing to insist on it’s universal, timeless
and incorruptible virtues!
• selective globalization in a world by definition “uneven” of “beggar-thy-fellow-human” – “human + nature
wreckage / subsistence” and “use and toss” kind is on parole, drained by escalating marginalization,
spiraling disfranchise and accompanying gini-coefficient, desolate helplessness, a recipe for eventual
hopelessness…
Come to think of it, all the above are related and feed-off each other!
“Loss of Hope” is the ultimate regress inflicted on the trusting and vulnerable by the self-serving and self-
righteous or responsible but unimaginative or complacent…
Future is in accepting the inevitable, focusing on the potential and charging with the possible…
If I still have your attention, invoked your curiosity; then please allow me to introduce a concept of creative
construct “I3 Foundry - a meritocratic-framework for attracting, seeding and promoting entrepreneurship, to
foster enterprises”, imagineered within the inspirational biblical canon of:
“Seek AND You Shall Find”…
Commercial in Confidence

5. 5
Accrual of value of a successful initiative over time…
Evaluation Round:
- Assessment of ideas
Angel round:
- Working prototype under
controlled conditions
Mezzanine Round:
- Industry Strength
working model
Controlled Market
Release:
- Release the product to
select early-customers
under controlled
conditions
General Market Release:
- Release to normal
industrial and
commercial conditions
Market Growth and
Exit:
- Business is set free
and operates as a
successful entity on its
own rights.
2 months
Shared Services provided by I3
Oversight and Continuous Assessment (GRST)
5-6 months 8-10 months 12-16 months 18-28 months 24-40 months0 months
Stages in I3 Foundry (I3):

6. 6
• Objectives:
• Choose qualifying proposals from the pool which show promise of distinct and measurable value in the field of choice by way
of, either a new product / solution or service, based on innovation or improvement
• Activities:
• Assessment of Proponent’s make up, fit, clarity and comprehensiveness
• All rights are assigned exclusively to I3 for the period of “Proposal Evaluation”
• Resources:
• I3 Strategy/Capabilities statement
• Economic outlook / Futurology
• A Steering Committee (SC) empowered to arbitrate and make non-recourse decisions
• Relevant industry / technical expertise
• Start-up experience
• Project management
• Business management / leadership
• Market analysis
• Expertise in economics, policy, history
• Outcome:
• A plausible proposal which needs work to realize its potential, requires support beyond the proponent/s combined and
accessible resources, including but not limited to capital is promoted to the next round
• I3 may choose to consider the proposal at a later date when ready, in which case the proposal will be released back to the
proponent/s without any caveat or restriction/s. Proposal is eligible for submission after a specified interval or on invitation

7. 7
• Objectives:
• Develop the idea or concept to High Level Design + Detailed Design + Tooling / Material
Requirements level
• Prepare and evaluate prototype under controlled working conditions
• Activities:
• Formation of new entity (joint collaboration between I3 and the proponent/s)
• Allocation of 20-25% of equity to new entity, rest remains with I3
• Assemble Guidance, Support and Review Team (GRST) for each initiative
• Shared services available on user-pay basis from I3
• Prepare development plan for “Working Prototype”
• Build “Working Prototype”
• Evaluate “Working prototype” under “controlled conditions” in accordance with agreed
criteria
• Resources:
• Industry / subject matter experts
• Resources identified but not available within the initiative team, sourced externally
• Science and academia
• Business and project management
• IPR and other legal support
• Finance and accounting
• Market research and monitoring
• Outcome:
• Prototype successful in testing
• If terminated:
• Packaged and sold to similar, higher-risk investment pools
• Proponents to have buy-back option
• Proposals may be deferred subject to market or technology conditions
• May be referred back for extended work within the same phase

8. 8
• Objectives:
• Build forward from “Angel Round Prototype” to “Industry Strength Working Model”
• To test and receive field-feedback from Beta Testers
• Activities:
• Prepare Development plan for “Industry Strength Working Model”
• Build Working Model in requisite numbers for Industry Testing
• Testing by and with early-adopters, potential foundation customers, beta testers in or
close to actual-sites / real life scenario / situations
• 2% of common (restricted) stock from I3’s holding allocated to proponent/s as bonus
• 1% of common (restricted) stock from I3’s holding reserved for GRST team – allocated in
skip-phase
• Resources:
• Industry / subject matter experts
• Resources identified but not available within the initiative team, sourced externally
• Science and academia
• Business and project management
• IPR and other legal support
• Finance and accounting
• Market research and monitoring
• Outcome:
• Industry strength working model capable of working within and to the commonly
expected industry parameters, which successfully couples / coexists / functions within
the extended ways / methods / processes of the said industry / technology
• If terminated
• Packaged and Sold to similar, higher-risk funds
• Proponents to have buy-back option
• Proposals may be deferred subject to market and technology conditions
• May be referred back for extended work within the phase

9. 9
• Objectives:
• Screening of product / solution by select early-customers on commercial basis
• Activities:
• Prepare detailed development plan for “Controlled Market Release”
• Identify “Controlled Market Release” customers, contracts in place
• Prepare the product in numbers as required for CMR Round
• Batch tested by internal / external experts team
• Product / Solution to identified customers
• Prepare Sales and Marketing Plan and Pitch for GMR round
• 2% of common (restricted) stock from I3’s holding allocated to proponent/s as bonus
• 1% of common (restricted) stock from I3’s holding reserved for GRST team – allocated in skip-
phase
• Resources:
• Industry / subject matter experts
• Resources identified but not available within the initiative team, sourced externally
• Media
• Business and project management
• IPR and legal support
• Finance and accounting
• Market research and monitoring
• Outcome:
• Tried and tested solution under normal industrial and commercial conditions and judged by
select customers
• Relevant market, media, expertise – critique and feedback
• If terminated
• Packaged and sold to similar, higher-risk funds
• Proponents to have buy-back option
• Proposals may be deferred subject to critical market / technology conditions
• May be referred back for extended work within the same phase

10. 10
• Objectives:
• Release the product / solution to general market applying full faculties of Sales and
Marketing, appropriately supported by product / customer support function
• Activities:
• Creating teams for Continued Sales and Marketing, Product Development, Volume
Production and Evaluation, Storage and Dispatch and providing all necessary resources
to them for the release
• Preparing the Product / Solution in requisite volume for GMR
• 2% of common (restricted) stock from I3’s holding allocated to proponent/s as bonus
• 1% of common (restricted) stock from I3’s holding reserved for GRST team – allocated in
skip-phase
• First external valuation via Professional VC or such sources (I3 to retain > 51% of the
common stock)
• Resources:
• Industry / subject matter experts
• External collaboration and support
• Media - all channels
• Business and project management
• IPR and other legal
• Finance and accounting
• Investment and Merchant Banking
• Market research and monitoring
• Sales and Marketing
• Product and Customer Support
• Outcome:
• Solution judged by general customers

11. 11
• Objectives:
• Mature initiative well accepted by the market
• Consistently growing and profitable business
• Exit opportunity for all restricted or common stock holders
• Activities:
• Company board established – development phase overseer arrangement concluded
• Management by board and professional management team under board-oversight
• Achieve sustained Sales and Marketing, Product Development, Volume Production and
Evaluation, Storage and Dispatch
• VCs + PEs investment / Public Issue
• I3 may choose to retain, sell or any combination considered appropriate
• Resources:
• Industry / subject matter experts
• External collaboration and support
• Media - all channels
• Business management
• IPR and other legal
• Finance and accounting
• Investment and Merchant Banking
• Market research and monitoring
• Outcome:
• A successful business on it’s own rights ready and set free to run and grow on it’s own
merit

12. Next Steps
• Converse further, explain what, why and how?
– Present detailed framework / template
• Develop bespoke strategic framework
• Drive next-generation growth strategy
Satya Chari
Imagineering India
Email: schari13@gmail.com
Cell: +61 413 078 871 (Australia)
5, Chipping Hill Court
Wheelers Hill
Melbourne, Victoria – 3150
Australia