The document discusses how companies are building custom applications on the Salesforce platform to automate business processes, meet compliance requirements, and gain real-time insights into business performance. It provides examples of applications created for recruiting, purchasing, and public relations. The platform offers tools to create databases, user interfaces, business logic, and workflows that help customers gain enterprise leverage and accelerate innovation.

1. Building New Apps on the Force.com Platform Howard Brown, CRC Health Narinder Singh, Appirio Eric Bezar, salesforce.com IT Exec: Chief Innovation Officer

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5. The CIO Agenda 2007 Creating Enterprise Leverage Improve business processes Control enterprise wide operating costs Attract, retain and grow customer relationships Improve the effectiveness of the enterprise workforce Expand use of information/intelligence in products and services Deploy new business capabilities to meet strategic goals Faster innovation (shorter product/service life cycles) CIOs will need to find sources of enterprise leverage to raise performance and make their companies stand out in a crowded market.. “ ” — Gartner Inc, Executive Summary: Creating Enterprise Leverage: The 2007 CIO Agenda

6. The IT Innovation Dilemma Business Demands Innovation IT Constraints Rapid customization of apps Integrated business processes Deployment of new vendor apps Development of new custom apps Backlog of requests Limited internal resources & budget Complex infrastructure to manage Upgrades are expensive and risky

8. Why Are Customers Building Apps on Our Platform? Innovation Infrastructure Services Network Storage Operating System Database App Server Web Server Data Center Disaster Recovery Application Services Security Sharing Integration Customization Web Services API Multi-Language Multi-Currency Workflow Analytics Multi-Device Messaging Search Operations Services Authentication Availability Monitoring Patch Mgmt Upgrades Backup NOC IT

9. You Innovation Infrastructure Services Application Services Operations Services Business Services Us

10. Complete On-Demand Development Stack Create Any Database Create Any User Interface Create Any Business Logic Run On Our Infrastructure

11. Create Any Database Create any table Add any field Build any relationship Security & sharing Automatic tuning Automatic backups Automatic upgrades

12. Create Any Business Logic Data Validation Audit History Tracking Web Services Stored Procedures HTTP Callouts Triggers Complex Transactional Logic 100% Automatic Upgrades Clicks Calcs Code

13. Create Any Workflow Immediate & time-based workflow Escalation rules Assignment rules Email notifications Automated task creation Automated field updates Reminders Flexible routing options Send SOAP messages to other systems End-to-end approval processes

14. Embed Any Mash-Up Use AJAX Anywhere Create Any Button or Link Build Any Form

15. Introducing Run your UI code on our servers … Use Apex to build complex interaction logic … Leverage our library of visual components … ..and run on different devices

16. App Framework: Productivity, Not Plumbing Core Services Application Services Application Framework Operations Traditional Platforms App Framework

18. Demo: Creating An Expense Tracking App Department: Enterprise Wide Key Requirements Enforce expense policies Implement process controls Meet compliance requirements Key Benefits Eliminate costly error-prone manual process Enhance visibility of expense spending by department

20. Howard A. Brown VP Marketing, CRC Health Group [email_address] Narinder Singh CMO, Appirio [email_address]

21. CRC Health Group

22. Aspen Education - Ecosystem of the Business CRC Corporate Programs (Facilities) Regional Sales Educational Consultants Potential Clients National Resource Center Internet

23. Acquisition Success - Instrument and Improve Sales, Marketing, Intake and Operations Marketing Internet Network Advertising Public Relations Tradeshows Collateral Sales Clinical Professionals Educational Consultants Health Care Legal System Schools Relationships Referral Sources Resource Center Cross-Referrals Competition Analysis Revenue Capacity New Business Best Practices Intake Conversion Rates Loss Reasons Inquiry Pipeline Follow-up Census

24. Achievement of Business Objectives Required Successful User Adoption “ [The CRM] has exceeded ALL of my expectations! This system has truly made my work flow smoother, has cut my reporting time in half and allows me to gather the data for my business strategy with lightning speed.” Debbie Hopper, Western Regional Liaison, AEG Business Development

25. The “CRCForce” Application Model Massive Platform Usage 27 Custom Objects 400+ Custom Fields - 20+ S-controls 20+ Workflows 500+ Reports 50+ Dashboards Security and Multiple Sharing Rules History Tracking Person Accounts Record Types / Page Layouts API Integration eFax Integration

26. Demonstration

27. Convenient User-Features and Behaviors

28. Overall Goals and Results 100% User Adoption Phase I Integration Complete Expand Platform Usage Reduce Reporting Time Develop Intake Best Practices Create Transparency into Multi Channel Marketing Increase Census

30. 5 Ways You Can Create Enterprise Leverage Automate manual business processes Meet compliance requirements with a few clicks Improve collaboration in a distributed organization Use reports & dashboards to provide the business with real time intelligence on performance Migrate and rationalize aging applications

31. What Type of Apps Are a Good Fit? Data and Process Centric Apps Are the Sweet Spot When to Use PaaS? Relational data Forms Reporting & Analytics Workflow and Approvals Audit and Compliance Data Security and Sharing What type of application is it? Content Transaction Process Data Group Department Enterprise Consumer Internet include in short customer version

32. Conclusion The Force.com Platform is a great source of enterprise leverage PaaS has many advantages over traditional software platforms Sign up for a free ADN account today and try it yourself Talk to your Account Exec or CSM about platform user licenses

33. Additional Resources Apex Developer Network (ADN) www.salesforce.com/developer Successforce release guides www.salesforce.com/products/summer07.jsp Training & education programs www.salesforce.com/services-training/education-services/public/ AppExchange directory www.appexchange.com

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37. What are Customers Building on the Salesforce Platform? Recruiting IT and HR Purchase Orders Recruiting and Contract Management Public Relations The Salesforce platform is positioned to offer us an incredibly powerful foundation on which we can deliver enterprise-wide business applications. CIO, Borland