Jenius was set up as a startup within an existing bank to address the major opportunity of serving Indonesia's growing consuming class with a digital financial service. Jenius offers a mobile and web app with an international debit card and physical touchpoints. It has strong market performance with over 0.8 million customers. Building Jenius as a startup taught the bank how to implement agile methodology, microservices architecture, and open APIs. Jenius also provided valuable lessons and capabilities to enable a broader digital transformation.

1. Digital transformation:
a disruptive approach
CASE STUDY: BUILDING A DIGITAL FINANCIAL SERVICE FROM THE GROUND UP
September 2018

2. 2
Contents
▪ The problem statement
▪ The Jenius journey
▪ A few things we have learnt

3. 3
What is digital transformation?

4. 4
Is it better to…
…transform… …or to disrupt oneself?

5. 5
It depends—but using a disruptive approach as a ”beacon” should be seriously considered
Confidence
Clean slate
Different audience
Customer base
Role model
Existing strengths
New talent
Existing people
Urgent need to transform
Full buy-in

6. 6
Contents
▪ The problem statement
▪ The Jenius journey
▪ A few things we have learnt

7. 7
Jenius was set up to address a major opportunity…
SOURCE: McKinsey Global Institute
44
2020
180
80
2010
195
240
260
Consuming
class
Below
consuming
class
BTPN’s two new innovative businesses
Address mass market and
productive poor1
with low cost feature-phone
based financial services
offering
Address digitally savvy
affluent consuming class
individuals with a
smartphone based digital
bank offering
Significant market potential
Population, mn

8. 8
Reinvented UVP, not just a
new channel
“Life finance”, not just
banking
…while enabling us to learn how to build a true digital proposition, as a beacon for our transformation
▪ Micro-services architecture with
a modern tech stack
▪ Agile development methodology
▪ DevOps practices and open
architecture platformsvis-à-vis
Cutting edge technology, not
just legacy IT

9. Corporate Start Up
PartnersTechnology
Talent Business
Digital Disruption
We set Jenius up as a start-up within an existing bank

10. 10
This enabled us to build a truly innovative, fully digital financial service…
Jenius value proposition centered around
Simpler, Smarter, Safer
Simpler banking
we bring the easiest and fastest
way to save and pay
Smarter decisions
we give the insight to manage
customers’ money better
Safer transactions
we bring the best technology and
controls to give peace of mind
Jenius is a mobile an web app coupled with
an international debit card…
=
… enabled by a small number of
physical touch points
Jenius offers a growing set of innovative features
Split billPay Me
X-Card
Send It
Maxi Saver
TO COME
Flexi Cash/ Fund It
NEW
Visa PayWaveDream SaverOne Touch
Video KYC
$Cashtag (inc
for e-commerce)
Favorite
NEW
Personal financial mgmt.
TO COME
Card Center E-Card
Jenius Pay
NEW

11. 11
…which has performed strongly in the market…
13Million Views
29kfollowers
page likes
100+k
3.5+Mn installs,
4.1 rating4.5 rating
170k installs,
High social media visibility and
number of downloads
Significant number of customers
0.8+
People on the platform
Downloads
3.5+million
PER EARLY SEPTEMBER 2018
million

12. 12
…and taught us how to implement agile, a micro services architecture, and open APIs
Working
software
Product
requirements
Sprint
requirements
Sprint: 2
weeks
Microservices
Open banking APIs
Strategic Advantages
Better responsiveness to
changing customer needs
Faster time-to-market
Higher productivity &
alignment
Optimized for speed and
reusability
Web scale performance
Quality & Robustness
Customer experience
Partner enablement
New revenue business
models
Iterative refinement of
deliverables (“sprint”)
Functionality delivered in
increments (1-2 weeks)
IT and business involved
throughout
Teams can rapidly create new
services and features
Services can be scaled
independently & elastically
Smaller systems are easier to
develop & easier to deploy
Payments integrated into a
variety of partner apps/websites
Integrate with aggregators for
payment of services
Opens opportunities through
digital services
Cross-functional teams
Improved project delivery: Completer transparency in
delivery cycles
Digital engineering practices: automation in testing/
deployment, sophisticated monitoring/ alerts etc..
Loosely coupled business processes
API Ecosystem
High value opportunity identification
Streamlined operations
Simplified application updates
Easier Governance
Automated deployment and Infrastructure
automation
Multi-Language development
Scalability
Discoverability and better integrability for
Automation
Agile

13. 13
Contents
▪ The problem statement
▪ The Jenius journey
▪ A few things we have learnt

14. 14
In-house,
on-site
capability
Diverse
talent, with
agile
mindset
Rapid
iteration,
focused
on
customer
needs
Modern
tech stack
and
DevOps
tools
Jenius taught us valuable lessons and gave us important capabilities for a broader digital transformation