This document summarizes key points from the Indonesian E-Tourism Summit 2011 regarding travel distributions and payments. It notes that providing more payment options can increase sales conversion by 22% and that different customers prefer different payment forms. It also discusses common problems travel merchants face with payment strategies, including a lack of strategy, time-consuming manual tracking, long times to revenue, tight cash flow, and accounting headaches. The document highlights benefits of social marketing and trends in mobile internet and smartphones driving new records in the travel industry.

1. Travel Distributions
Indonesian E-Tourism Summit 2011
Lim Lai Hock
Director, Online Segment and Solutions
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2. More options  Easier for Customers  More
sales
•+22% Sales conversion when you provide more
payment options (Source: GlobalCollect)
•Different customer segments prefer different form
of payments
•More familiar, more likely to complete sale
•More confidence in merchant, higher chance of
closing sale
•PCI, Security, 3D, …
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3. Common observations about travel
merchants’ payment strategy …
Lack of or NO Strategy
Time Consuming Lots of Manual Tracking Longer Time to Revenue
Cash Flow Always Tight Resources Held Up
Multiple Bank Accts Back Office Accounting
Currency Exchange Losses
in Diff Markets Big Headache
As Business Grow,
Accounting & Operational Complexity Intensifies
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4. What are the benefits of social marketing?
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5. Most commonly used social marketing tool
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6. How much investment before you can expect result?
Helped close business Generated exposure for business
The sweet spot: +6 hours or more
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7. Mobile Internet + Smartphone is setting new records
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8. The Mobile Story
• Assimilating
• Personal
• Attached
• Available
• Social
• Payment
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10. Year of the Showdown – iOS vs Android
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11. New travel apps are launched every other week
… as well as mobile-aware travel web sites
Mobilize your existing site or build a native app?
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12. Thank You
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