This document discusses ideas for starting and growing a business, including questions to consider about market position, timing, technology, team, distribution, and unique opportunities. It highlights the importance of having a clear vision and defensible market position over time. Examples are given of companies with strong long-term visions that have seen rapid growth, like one that grew sales 4900% in 5 years by unleashing new internet disruption.

1. Vision & ideas
Brussels, 19/11/2014

2. WE SHOULD
TALK!

3. Use data to
improve
advertising

4. Changing society, industries
Getting critical acclaim /
Becoming industry leader
Creating a community
Becoming wealthy

5. € ? €

6. • Scalable (virtual component)
• High margin
• Recurring
• Business (life) critical
• Value for multiple stakeholders (platform)
• Small amount per transaction

7. Will your market position be
defensible 10 or 20 years in the
future?
Are you starting with a big share of a
small market?
Is now the right time to start
your business?
Can you create breakthrough
technology?
Do you have the
right team?
Do you have a way to distribute
your product?
Have you identified a unique
opportunity that nobody sees?

9. « when a management with a
reputation for brilliance tackles a
business with a reputation for bad
economics, it is the reputation of the
business that remains intact »
w. buffett

10. sequoiacap.com/ideas

11. 5-year sales growth of +4900%

12. “… unleash a new wave of Internet
disruption that decentralizes the entire
economy”
Vision!
“Blockstream has no clear roadmap on
how it will turn an open-source
software engineering project into a
corporate money-maker. Instead,
investors took a leap of faith.”
WSJ 17/11/2014
€ 21 mio investment
from Reid Hoffman, Jerry
Yang,
Eric Schmidt, Vinod Khosla
& others
Vision?

14. www.type22.aero