The document provides tips for crafting a good pitch for a business idea presentation. It recommends that a pitch be succinct (no more than one minute), tell a story about how the business idea was conceived, clearly explain how the product works, and have a clear call to action explaining what makes the idea or product unique. It also outlines the structure for a final presentation, which should include a 60-second pitch, marketing materials like logos and websites, and thanking the audience.

1. IML 140
Final Presentation
the pitch and "call to action"

2. Tips for crafting a good pitch
• SUCCINCT - no more than a minute

3. Tips for crafting a good pitch
• SUCCINCT - no more than a minute
• TELL A STORY - storify how you came up
with your idea for this amazing business

4. Tips for crafting a good pitch
• SUCCINCT - no more than a minute
• TELL A STORY - storify how you came up
with your idea for this amazing business
• CLARITY - explain the business idea and
how the product works in a simple way,
using clear language

5. Tips for crafting a good pitch
• GOAL - make sure that your pitch has a
clear message.

6. Tips for crafting a good pitch
• GOAL - make sure that your pitch has a
clear message.
• CALL TO ACTION - this message is your
"call to action". Why is your idea good? What
does this service offer that isn't already out
there? Why do people need this
product/business/service?

7. Final Presentation
• Pitch - 60 seconds (rehearsed!)

8. Final Presentation
• Pitch - 60 seconds (rehearsed!)
• Marketing materials
o Logo - This is...we are...
o Website - take us through the site, infographic, and
blog
o commercial

9. Final Presentation
• Pitch - 60 seconds (rehearsed!)
• Marketing materials
o Logo - This is...we are...
o Website - take us through the site, infographic, and
blog
o commercial
• Thank the audience

10. Final Presentation
• Pitch - 60 seconds (rehearsed!)
• Marketing materials
o Logo - This is...we are...
o Website - take us through the site, infographic, and
blog
o commercial
• Thank the audience