This document outlines the branding activities and budget for a pan-India branding activity in fiscal year 2015-16. It discusses seven below-the-line branding activities - dealer boards, flex boards, wall painting, stationary, in-shop branding, road shows, and meetings. For each activity, it covers the strengths, weaknesses, opportunities, threats, estimated budget, and proposed timelines across quarters and months. The total estimated budget for these seven branding activities is 1.61 crore rupees, which is 0.3% of the targeted sales budget.