Conference produced by CIR-strategy.com the independent management consultancy specialising in service design strategy

1. Behavioural Insights Team
Applying
behavioural
insights
to
smart
hea4ng
–
iHEAT
2012
www.cir-strategy.com/events/heat
Marcos
Pelenur
Research
Fellow
Behavioural
Insights
Team
Sources: 1

2. What are Behavioural Insights?
“Our government will be a much
smarter one... finding intelligent
ways to encourage, support
and enable people to make
better choices for themselves.”
Sources: Coalition Agreement, 2010 2

3. What do we do?
Test Learn Adapt
Sources: 3

4. We work across the full spectrum of
Government policy
‒ Health And ...
‒ Green
‒ Consumer empowerment • Reducing regulation
‒ Alcohol (RTC)
‒ Fraud & error • Social mobility
‒ Crime • Well-being
‒ Organ donation
Current priorities
‒ SME access to finance
‒ Encouraging people into work
Sources: 4

5. •
Published
June
2011
•
Joint
with
DECC
&
DCLG
Evidence-­‐based
policy
innova4on
Series
of
field
trials

6. ENERGY BEHAVIOURS
One-off Habitual
Purchasing decisions Everyday behaviours
Conscious, deliberative Automatic,
“decision making” Non-conscious
habits
• Buying an energy
efficient home
Reducing everyday
• Improving the energy consumption
energy efficiency of in the home
your home
Sources: 6

7. ENERGY BEHAVIOURS
One-off Habitual
Purchasing decisions Everyday behaviours
Conscious, deliberative Automatic,
“decision making” Non-conscious
habits
• Buying an energy
efficient home
Reducing everyday
• Improving the energy consumption
energy efficiency of in the home
your home
Sources: 7

8. Smart heating trial
Sources: 8

9. Smart heating trial
Sources: 9

10. Smart heating trial – behavioural insights
Sources: 10

11. Smart heating trial – behavioural insights
Make it easy
Sources: 11

12. Smart heating trial - details
Aims
• Gather
evidence
about
'smart'
hea?ng
technologies
• Understand
how
quality
of
life
is
affected
Evaluation
• Random
control
trial
(or
quasi-­‐experimental)
• At
least
two
hea?ng
sessions
Sources: 12

13. Smart heating trial - outline
• Results
measured
by
change
in
energy
demand
and
quality
of
life
(interviews)
Sources: 13

14. Installation of loft insulation relative to control
3.0
2.5
2.0
1.5
1.0
0.5
0.0
Baseline Group discount Loft clearance
Sources: 14

15. Any questions?
You
can
also
email
me
on:
mp542@cam.ac.uk
Sources: 15