Getting connections and meetings on linkedin using hyper-personalisation Step by step guide to making linkedin work for your sale team and helping sales enablement and creating better digital marketing

2. Join a group where your prospects can be found
Fish swim in schools, birds of a feather flock
together… notice the trend?
Join a group
Being in the right place at the right time,
drastically increasing your chances for doing
business with the right people. Hang around in
the place where your prospective clients are.
This will take a little bit of research to see
what sort of groups your prospects are a part of,
what information do they consume and what they
like.
Make sure you know your niche so you find the
perfect group.
If you are going to get out there, then make sure
your

3. Send an ice breaker message to connect
It’s time to break the ice - get to know the
people
in your group/tribe
Make sure your ice breaker message is fun, quirky
and reveals
a bit about your personality. The days of the
same old
same “Hi, my name is… “ message are over.

4. Don’t forget to say thank you. Add some personalisation
and
leave with a smile.
Don’t forget to thank them for
taking the time to connect with
you and when you say thank you
for connecting, make it
memorable and make them smile.

5. Don’t forget to ask a question like:
“Do you come here often?” …. :-) to start a conversation
Start a conversation
Remember it is about them and not you.
What do they need?
What do they want to do?
What do they want to achieve?
It is not all sell, sell and sell some more.
LinkedIn is after all a social community of
professional individuals looking to be
informed and connect, not a store that they
have wondered into that requires a sales
assistant to pounce.

6. Welcome them to the tribe by putting their name in lights.
Make it personal!
Everybody loves their name in
lights.
Show the love and make it personal by
using hyper personalisation.
Did you know that hyper
personalisation increases your sales
by 20%?
Why does it work? Well we like to be
spoken to by name, recognised and
remembered - it gives us a warm fuzzy
feeling inside :-)

7. Now would be a great time to set up that meeting
and see how you can help each other grow.
Now would be a great time for
that face to face, so ask for it
and make it easy by sending your
calendar link and giving them
options.
It is important to follow
through to show you are
really interested in them.

8. Awesome you have mastered
LinkedIn growth in 10 min
a day!
Get in touch to
book a session!
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