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Cleverwood is your New Media
Consulting partner, providing
expertise, knowledge and
consulting services for Web,
Mobile, Interactive Television
and emerging channels.
Traditional online advertising is losing its influence on consumers.




                                Cleverwood is your NEW MEDIA
                                Consulting partner, providing
                                expertise, knowledge and
                                consulting services for Web,
                                Mobile, Interactive Television
                                and emerging channels.
Listen, Think, Create & make waves




               Cleverwood is your New Media
               CONSULTING partner, providing
               expertise, knowledge and
               Consulting services for Web,
               Mobile, Interactive Television
               and emerging channels.
Listen, Think, Create & make waves




               Cleverwood is your New Media
               Consulting partner, providing
               expertise, knowledge and
               consulting SERVICES for Web,
               Mobile, Interactive Television
               and emerging channels.
CONSULTING
                SAMPLE REFERENCE              Sanoma needed someone to draw the business model
                                              for the First Women-targeted Mobile offer on the
                                              Belgian Market.

                                              Cleverwood was pleased to be able to help. We also
                                              implemented the mobile marketing strategy and
                                              managed all Mobile Content Projects: Flair, Libelle,
                                              Femmes d'Aujourd'hui, Télémoustique, Humo...

              Media Keyword Buying
 Pan-European

 MVNO Bloggers Value-Added

  Services Long-term assignment
Mediaplanning Strategy Social Media




                                                     “
  Communication Business Analysis Google
Branded Services Adwords Mobile Processes

                              Mobile                          Sanoma wanted to
Campaign Community Mash-Up
                                                            lower all barriers to
Marketing International Flickr Geoloc                        aim at optimal user
Twitter Google Maps Marketing Multi-channel
                                                          experience, we helped
            Project Management
                                                                         them!”
CONSULTING                                      The Blyk HeadQuarters in Finland contacted
                                                Cleverwood to better understand the Belgian market
                                                and asked for an in-depth analysis of the Belgian Web
                SAMPLE REFERENCE
                                                culture, Mobile habits, Media landscape, bilingual
                                                aspects...

                                                Cleverwood provided them with a Business Analysis
                                                that allowed them to answer some important questions
                                                and confirmed their decision to start an MVNO in
                                                Belgium.

                Media Keyword Buying
 Pan-European

MVNO Bloggers Value-Added Services
    Long-term assignment Mediaplanning

    Strategy Social Media

                                                 “
  Communication Business
 Analysis Google Branded Services Adwords
                                                      Blyk was in a concern
  Mobile Processes Campaign Community
                                                      with the penetration in
Mash-Up Mobile Marketing International Flickr
Geoloc Twitter Google Maps Marketing Multi-              Belgium. We helped
        channel Project Management
                                                           them to map their
                                                      strategy with Belgium
                                                              peculiarities.”
SERVICES
                SAMPLE REFERENCE                  Fastbridge hired Cleverwood consultants to face a
                                                  temporary work peak.

                                                  This temporary team, a mix between senior advisors
                                                  and junior consultants in search engine marketing gave
                                                  them the time they needed to find a structural solution.




 Pan-European Media Keyword
Buying MVNO Bloggers Value-Added Services
          Long-term assignment

Mediaplanning Strategy Social


                                                    “
   Media Communication Business Analysis

  Google Branded Services Adwords                          The challenge to set
   Mobile Processes Campaign                                up a pan-European
                                                          campaign on Google
    Community Mash-Up Mobile Marketing
International Flickr Geoloc Twitter Google Maps
                                                           was exciting and we
 Marketing Multi-channel Project Management
                                                           both (the client and
                                                             us) learned a lot.”
SERVICES
                SAMPLE REFERENCE                To face some urgent requirement from its clients,
                                                VoEvent asked Cleverwood to provide them with a
                                                new media expert.

                                                We helped them defining and implementing a Google
                                                Adwords campaign and worked on community
                                                management, animating a blog and the online
                                                presence for one important event.

                        Keyword
   Pan-European Media

 Buying MVNO Bloggers Value-Added
Services Long-term assignment Mediaplanning

              Social Media
     Strategy




                                                      “
  Communication Business Analysis Google
Branded Services Adwords Mobile Processes
                                                            Setting-up, optimizing
 Campaign Community                                              and following-up
                                                            adwords campaigns is
Mash-Up Mobile Marketing International Flickr
Geoloc Twitter Google Maps Marketing Multi-
                                                            something I really like
        channel Project Management
                                                                      because it is
                                                                    measurable !”
SERVICES
                                                Partnering with
                SAMPLE REFERENCE


                                                quot;When the pound is low its hard to say no... to
                                                shopping in London!” Based on this briefing,
                                                Rollingtalks imagined a mash-up application between
                                                Twitter, Google Maps and Flickr.

                                                Cleverwood transformed that idea into reality.
 Pan-European Media Keyword Buying MVNO

 Bloggers Value-Added Services Long-
term assignment Mediaplanning Strategy Social
Media Communication Business Analysis Google

  Branded Services              Adwords




                                                      “
   Mobile Processes Campaign Community

     Mash-Up Mobile Marketing                                   It was a great teamwork
    International Flickr Geoloc                                    between RollingTalks,
                                                                        Cleverwood and
   Twitter Google Maps                                                   Get2Future. We
   Marketing Multi-channel Project                           concentrated our efforts on
                                                                       user experience ”
          Management
SERVICES
               SAMPLE REFERENCE               The Fortis Investment e-business department asked a
                                              Cleverwood business analyst to work on the existing
                                              product database and make recommendations for the
                                              marketing department to better exploit the existing
                                              online tools.

                                              We were delighted to oblige.



 Pan-European Media Keyword
Buying MVNO Bloggers Value-Added Services
Long-term assignment Mediaplanning Strategy

                             Business

                                                       “
Social Media Communication

  Analysis Google Branded Services                                  Understanding
Adwords Mobile Processes Campaign
                                                                rapidly the current
                                                              situation to come up
        Community Mash-Up Mobile
                                                                     with a precise
MarketingInternational Flickr Geoloc                         analysis and concrete
Twitter Google Maps Marketing Multi-channel
                                                               propositions within
            Project Management
                                                             the first days was the
                                                                  main challenge.”
SERVICES
                SAMPLE REFERENCE                The e-services division at Telenet covers the entire
                                                project lifecycle, from conception to development and
                                                follow-up.

                                                Finding the right project manager with the ideal mix
                                                between business knowledge, project management
                                                skills and a good understanding of the new media
                                                challenges is never easy, but is exactly what
                                                Cleverwood does.
                Media
Pan-European            Keyword Buying
  MVNO Bloggers Value-Added Services

Long-term assignment
    Mediaplanning Strategy Social Media
  Communication Business Analysis Google
Branded Services Adwords Mobile Processes




                                                     “
   Campaign Community Mash-Up Mobile
Marketing International Flickr Geoloc Twitter

             Multi-channel                                Joigning such a great team is
  Google Maps
                                                               a wonderful and exciting
         Marketing Project                                     experience. E-services is
         Management                                      setting the bar really high and
                                                         expects the same from me. I’m
                                                                  up for the challenge!”
Introducing Dynamic Insourcing




             Cleverwood is your New Media
             Consulting partner, providing
             expertise, KNOWLEDGE and
             consulting services for Web,
             Mobile, Interactive Television
             and emerging channels.
The future of IDTV
                                       Mobile Advertising
DYNAMIC INSOURCING                              Radio 2.0
                                  Mobile User Experience
TREND SESSIONS                             Enterprise 2.0
                                    The end of Websites
                                     Public Relations 2.0
Trends Sessions are part of the
Cleverwood’s Knowledge                  iPhone revolution
Sharing Program, aiming at                    Best Cases
leveraging our consultants’                  Usability 2.0
experience and expertises with
our network.

Trends Sessions occur quarterly
and feature Cleverwood senior
management members and
famous keynotes from the
industry.
Community animation
                                     Twitter opportunities
DYNAMIC INSOURCING                Case Study mobile app
                                  Monitoring Social media
FRIDAY SESSIONS                           Geo-localization
                                    Innovative mash-ups
                                     Scrum : tips & tricks
Friday Sessions are organized
internally within Cleverwood,              Career mgt 2.0
where a few external people are                Basecamp
also invited.                                 Webwriting
Their goal is to share the
knowledge on a particular hot
topic between Cleverwood staff
members.
Cleverwood is your New Media
                                                            Consulting partner, providing
                                                            expertise, knowledge and
                                                            consulting services for Web,
                                                            Mobile, Interactive Television
                                                            and emerging channels.



            www.cleverwood.be

            sales@cleverwood.be

            Call Olivier Beaujean at +32 (0) 475 75 85 90



Cleverwood is a trademark of Fair Wood Ventures sprl/bvba
Cleverwood Corporate Presentation 2009

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Cleverwood Corporate Presentation 2009

  • 1.
  • 2. Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.
  • 3. Traditional online advertising is losing its influence on consumers. Cleverwood is your NEW MEDIA Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.
  • 4. Listen, Think, Create & make waves Cleverwood is your New Media CONSULTING partner, providing expertise, knowledge and Consulting services for Web, Mobile, Interactive Television and emerging channels.
  • 5. Listen, Think, Create & make waves Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting SERVICES for Web, Mobile, Interactive Television and emerging channels.
  • 6. CONSULTING SAMPLE REFERENCE Sanoma needed someone to draw the business model for the First Women-targeted Mobile offer on the Belgian Market. Cleverwood was pleased to be able to help. We also implemented the mobile marketing strategy and managed all Mobile Content Projects: Flair, Libelle, Femmes d'Aujourd'hui, Télémoustique, Humo... Media Keyword Buying Pan-European MVNO Bloggers Value-Added Services Long-term assignment Mediaplanning Strategy Social Media “ Communication Business Analysis Google Branded Services Adwords Mobile Processes Mobile Sanoma wanted to Campaign Community Mash-Up lower all barriers to Marketing International Flickr Geoloc aim at optimal user Twitter Google Maps Marketing Multi-channel experience, we helped Project Management them!”
  • 7. CONSULTING The Blyk HeadQuarters in Finland contacted Cleverwood to better understand the Belgian market and asked for an in-depth analysis of the Belgian Web SAMPLE REFERENCE culture, Mobile habits, Media landscape, bilingual aspects... Cleverwood provided them with a Business Analysis that allowed them to answer some important questions and confirmed their decision to start an MVNO in Belgium. Media Keyword Buying Pan-European MVNO Bloggers Value-Added Services Long-term assignment Mediaplanning Strategy Social Media “ Communication Business Analysis Google Branded Services Adwords Blyk was in a concern Mobile Processes Campaign Community with the penetration in Mash-Up Mobile Marketing International Flickr Geoloc Twitter Google Maps Marketing Multi- Belgium. We helped channel Project Management them to map their strategy with Belgium peculiarities.”
  • 8. SERVICES SAMPLE REFERENCE Fastbridge hired Cleverwood consultants to face a temporary work peak. This temporary team, a mix between senior advisors and junior consultants in search engine marketing gave them the time they needed to find a structural solution. Pan-European Media Keyword Buying MVNO Bloggers Value-Added Services Long-term assignment Mediaplanning Strategy Social “ Media Communication Business Analysis Google Branded Services Adwords The challenge to set Mobile Processes Campaign up a pan-European campaign on Google Community Mash-Up Mobile Marketing International Flickr Geoloc Twitter Google Maps was exciting and we Marketing Multi-channel Project Management both (the client and us) learned a lot.”
  • 9. SERVICES SAMPLE REFERENCE To face some urgent requirement from its clients, VoEvent asked Cleverwood to provide them with a new media expert. We helped them defining and implementing a Google Adwords campaign and worked on community management, animating a blog and the online presence for one important event. Keyword Pan-European Media Buying MVNO Bloggers Value-Added Services Long-term assignment Mediaplanning Social Media Strategy “ Communication Business Analysis Google Branded Services Adwords Mobile Processes Setting-up, optimizing Campaign Community and following-up adwords campaigns is Mash-Up Mobile Marketing International Flickr Geoloc Twitter Google Maps Marketing Multi- something I really like channel Project Management because it is measurable !”
  • 10. SERVICES Partnering with SAMPLE REFERENCE quot;When the pound is low its hard to say no... to shopping in London!” Based on this briefing, Rollingtalks imagined a mash-up application between Twitter, Google Maps and Flickr. Cleverwood transformed that idea into reality. Pan-European Media Keyword Buying MVNO Bloggers Value-Added Services Long- term assignment Mediaplanning Strategy Social Media Communication Business Analysis Google Branded Services Adwords “ Mobile Processes Campaign Community Mash-Up Mobile Marketing It was a great teamwork International Flickr Geoloc between RollingTalks, Cleverwood and Twitter Google Maps Get2Future. We Marketing Multi-channel Project concentrated our efforts on user experience ” Management
  • 11. SERVICES SAMPLE REFERENCE The Fortis Investment e-business department asked a Cleverwood business analyst to work on the existing product database and make recommendations for the marketing department to better exploit the existing online tools. We were delighted to oblige. Pan-European Media Keyword Buying MVNO Bloggers Value-Added Services Long-term assignment Mediaplanning Strategy Business “ Social Media Communication Analysis Google Branded Services Understanding Adwords Mobile Processes Campaign rapidly the current situation to come up Community Mash-Up Mobile with a precise MarketingInternational Flickr Geoloc analysis and concrete Twitter Google Maps Marketing Multi-channel propositions within Project Management the first days was the main challenge.”
  • 12. SERVICES SAMPLE REFERENCE The e-services division at Telenet covers the entire project lifecycle, from conception to development and follow-up. Finding the right project manager with the ideal mix between business knowledge, project management skills and a good understanding of the new media challenges is never easy, but is exactly what Cleverwood does. Media Pan-European Keyword Buying MVNO Bloggers Value-Added Services Long-term assignment Mediaplanning Strategy Social Media Communication Business Analysis Google Branded Services Adwords Mobile Processes “ Campaign Community Mash-Up Mobile Marketing International Flickr Geoloc Twitter Multi-channel Joigning such a great team is Google Maps a wonderful and exciting Marketing Project experience. E-services is Management setting the bar really high and expects the same from me. I’m up for the challenge!”
  • 13. Introducing Dynamic Insourcing Cleverwood is your New Media Consulting partner, providing expertise, KNOWLEDGE and consulting services for Web, Mobile, Interactive Television and emerging channels.
  • 14. The future of IDTV Mobile Advertising DYNAMIC INSOURCING Radio 2.0 Mobile User Experience TREND SESSIONS Enterprise 2.0 The end of Websites Public Relations 2.0 Trends Sessions are part of the Cleverwood’s Knowledge iPhone revolution Sharing Program, aiming at Best Cases leveraging our consultants’ Usability 2.0 experience and expertises with our network. Trends Sessions occur quarterly and feature Cleverwood senior management members and famous keynotes from the industry.
  • 15. Community animation Twitter opportunities DYNAMIC INSOURCING Case Study mobile app Monitoring Social media FRIDAY SESSIONS Geo-localization Innovative mash-ups Scrum : tips & tricks Friday Sessions are organized internally within Cleverwood, Career mgt 2.0 where a few external people are Basecamp also invited. Webwriting Their goal is to share the knowledge on a particular hot topic between Cleverwood staff members.
  • 16. Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels. www.cleverwood.be sales@cleverwood.be Call Olivier Beaujean at +32 (0) 475 75 85 90 Cleverwood is a trademark of Fair Wood Ventures sprl/bvba