Virtual events complement, rather than compete with, face-to-face events by satisfying members while generating additional revenue. They appeal to different needs through their convenience and lower costs compared to travel-based events. To avoid overwhelming members with many virtual events, associations should choose hot topic areas, segment their audiences, and ensure the events provide immediately useful information in a positive experience. The optimal price balances value to members with revenue goals, and pricing differentiation helps transition between free and paid events.
This document discusses hybrid events, which combine an in-person event with a virtual online component. It provides examples of organizations that have successfully implemented hybrid events, such as SAP and Cisco. The document also addresses common myths about hybrid events, noting that they can extend the reach of events without cannibalizing the audience or sponsors. Hybrid events have the potential to save costs compared to fully in-person events. Overall, the document promotes hybrid events as an opportunity for organizations to engage more participants at a lower total cost.
This panel discussion provided best practices for conducting successful webinars. The panelists found that webinars complement in-person events by providing efficient, interactive learning opportunities. Webinars appeal to diverse audiences and generations. Key considerations for webinars include selecting hot topics and big-name speakers, choosing weekdays, scheduling 60-90 minute sessions, researching vendors, and marketing through emails. Panelists priced webinars from $250-400 to produce revenue while delivering value. Preparing speakers involves coaching them on technology and conveying content conversationally.
Robert Ady is an expert in site selection consulting and economic development. He has identified locations for more businesses in the US than anyone else. The document discusses how Ady can help organizations by sharing his expertise on: (1) how site selection consultants work and how to work with them, (2) common mistakes economic development organizations make, and (3) how to position communities to appeal to consultants. Ady tailors presentations on these topics to meet audience needs and can provide other services like reviewing budgets and strategic plans.
This document summarizes Stephen Dobson's financial and digital inclusion website and financial capability hub. The hub provides resources like money advice, credit counselling services, savings calculators and loan comparisons. It aims to help users with tasks like budgeting, saving for goals, finding affordable loans, and getting out of debt. The hub also shares case studies, a newsfeed, Q&As, webinars and information on financial inclusion initiatives and credit unions.
The document is a showguide for the KM Asia 2010 conference on Collaboration and Innovation being held from November 23-25, 2010 in Singapore. The conference will feature keynote speeches on knowledge management, innovation, and building a knowledge culture within professional services. It will also include practitioner case studies and interactive sessions on challenging assumptions about knowledge management.
The document discusses collaboration tools and effective collaboration. It identifies 5 myths about collaboration and describes different types of collaboration. Key factors for successful collaboration include clear communication, a common goal, passion for the goal, and gains such as cost savings or brand improvement. The document analyzes over 100 collaboration tools and provides considerations for selecting the right tool based on functional needs like synchronous vs asynchronous work and security needs. Contact information is provided to discuss collaboration tools further.
The document discusses trends in the changing US workforce demographics and how organizations need to adapt. From 2005 to 2020, the traditional and baby boomer generations will decrease their share of the workforce from 60% to 23% as younger generations like Gen Y and Gen Z increase. Values are also shifting from loyalty and commitment to employers to preferring flexibility, technology, and work-life balance. To remain relevant and attract top talent, organizations will need to embrace innovation, technology, customize their offerings, and build trust to engage new generations of members and employees.
This document discusses hybrid events, which combine an in-person event with a virtual online component. It provides examples of organizations that have successfully implemented hybrid events, such as SAP and Cisco. The document also addresses common myths about hybrid events, noting that they can extend the reach of events without cannibalizing the audience or sponsors. Hybrid events have the potential to save costs compared to fully in-person events. Overall, the document promotes hybrid events as an opportunity for organizations to engage more participants at a lower total cost.
This panel discussion provided best practices for conducting successful webinars. The panelists found that webinars complement in-person events by providing efficient, interactive learning opportunities. Webinars appeal to diverse audiences and generations. Key considerations for webinars include selecting hot topics and big-name speakers, choosing weekdays, scheduling 60-90 minute sessions, researching vendors, and marketing through emails. Panelists priced webinars from $250-400 to produce revenue while delivering value. Preparing speakers involves coaching them on technology and conveying content conversationally.
Robert Ady is an expert in site selection consulting and economic development. He has identified locations for more businesses in the US than anyone else. The document discusses how Ady can help organizations by sharing his expertise on: (1) how site selection consultants work and how to work with them, (2) common mistakes economic development organizations make, and (3) how to position communities to appeal to consultants. Ady tailors presentations on these topics to meet audience needs and can provide other services like reviewing budgets and strategic plans.
This document summarizes Stephen Dobson's financial and digital inclusion website and financial capability hub. The hub provides resources like money advice, credit counselling services, savings calculators and loan comparisons. It aims to help users with tasks like budgeting, saving for goals, finding affordable loans, and getting out of debt. The hub also shares case studies, a newsfeed, Q&As, webinars and information on financial inclusion initiatives and credit unions.
The document is a showguide for the KM Asia 2010 conference on Collaboration and Innovation being held from November 23-25, 2010 in Singapore. The conference will feature keynote speeches on knowledge management, innovation, and building a knowledge culture within professional services. It will also include practitioner case studies and interactive sessions on challenging assumptions about knowledge management.
The document discusses collaboration tools and effective collaboration. It identifies 5 myths about collaboration and describes different types of collaboration. Key factors for successful collaboration include clear communication, a common goal, passion for the goal, and gains such as cost savings or brand improvement. The document analyzes over 100 collaboration tools and provides considerations for selecting the right tool based on functional needs like synchronous vs asynchronous work and security needs. Contact information is provided to discuss collaboration tools further.
The document discusses trends in the changing US workforce demographics and how organizations need to adapt. From 2005 to 2020, the traditional and baby boomer generations will decrease their share of the workforce from 60% to 23% as younger generations like Gen Y and Gen Z increase. Values are also shifting from loyalty and commitment to employers to preferring flexibility, technology, and work-life balance. To remain relevant and attract top talent, organizations will need to embrace innovation, technology, customize their offerings, and build trust to engage new generations of members and employees.
Everyone’s a publisher, but, not everyone knows how to write
for the web. You will after this session. You’ll learn the
basics of search engine optimization (SEO), how to write and
format content that appeals to online readers, and how to
avoid rookie online publishing mistakes.
This document summarizes a panel discussion on strategies for small association executives to succeed with limited resources. The panelists provided over 50 tips in four areas: leveraging time, existing staff, existing funds, and outside experts. Tips included prioritizing tasks, breaking large projects into smaller pieces, delegating responsibilities, using technology to reduce costs, and empowering volunteers and members to contribute their skills. The panelists emphasized qualities like being fearless, consistent, patient, and versatile to manage the challenges of leading an organization with a small staff.
This document provides an introduction to public relations and discusses how PR can be used to start conversations, build credibility, establish relationships, generate excitement, and build brands. It outlines common PR tools like news releases, media relations, content creation, video, awards, and social media. Case studies show how PR has helped organizations like a human resources firm, veterinary association, and realtors association improve community exposure, manage social media, launch blogs and podcasts, and secure media placements. The document also covers crisis PR, noting that advance planning is key and potential crises can include things like accidents, misconduct, and public accusations. It provides PR solutions like developing response policies, media training, and social media management.
The document provides an overview of VisionPoint Marketing, including that it was established in 2001 in Raleigh, NC with 14 employees. It specializes in online marketing consultation and execution, focusing on strategy through execution and measurement for higher education, non-profits, and B2B clients. Core offerings include strategy, branding, web design, SEO, paid search, email marketing, social media, and print collateral.
This document provides an orientation for committees of the Association Executives of North Carolina (AENC). It outlines the vision and mission of AENC to advance association management and improve lives in North Carolina. The document then describes the various AENC committees and their responsibilities, including planning the annual meeting, golf outing, and trade show. It concludes by detailing the job descriptions of committee chairs and members, emphasizing preparation, participation, communication, and working for the greater good of AENC.
See how we saved $27,000 or 76% of the cost of a face to face event by hosing our Agile Worlds conference using the 3d web. Read our Agile Dimensions Case Study: A Virtual Micros Conference: Agile Worlds January 2010
The document summarizes a survey of 800 industry insiders about virtual events. Some key findings include:
- 74.8% of those who attended a virtual event deemed it a successful experience.
- 75% see virtual events as an extension of physical events rather than a replacement.
- Top reasons for attendance/success were access to useful content, ease of navigation, and lower costs compared to physical events.
- New revenue streams for hosts can include sponsorships, virtual exhibitor fees, and online advertising.
- Virtual events allow year-round engagement with attendees and lower costs compared to physical events.
Virtual events, company profiles, and premium memberships are some ways SITEFORUM's online community platform can generate revenue. SITEFORUM supports features like virtual trade shows, networking groups, job boards, and advertising. It also allows automated payment processing and selling of premium access. Revenue streams may include booth rentals, memberships, webinars, job postings, and sponsored content. With 20,000 members, monthly revenue of over €62,500 could be achieved through these channels.
Top 5 emerging trends in the Events Industry in 2021.pdfJohn Peterson
Amongst the ocean of hybrid and virtual events, it’s easy to get lost. Instead, use the right skills, tools, and technology to be successful. Read more https://bit.ly/3JK1HMU
The panel discussed several common myths about webinars. While some believe webinars are expensive and members won't pay, the panelists agreed webinars can be inexpensive and members will pay for valuable content. They also debunked myths that certain days of the week don't work for webinars and that recording webinars hurts attendance. The optimal webinar length depends on factors like content and audience, not a single length. Email remains effective for promotion, and charging a fee reduces no-shows compared to free webinars.
1) While off-site meetings have faced scrutiny due to budget cuts, they provide important benefits like motivating employees, strengthening relationships, and boosting local economies.
2) Charisma Productions Network has over 25 years of experience producing successful corporate meetings and events. They help companies realize the value of off-site gatherings in building trust and leadership during difficult economic times.
3) Face-to-face meetings are preferred over virtual options for most business objectives as they allow for reading body language, bonding, and stronger relationships critical to business success. Charisma Productions Network provides the services and technology to make meetings more engaging and impactful.
Meetings and Incentive Travel Profile articlehcrumley
Helen Crumley is the event manager at Business in the Community (BITC), a charity comprising over 800 member companies in the UK. She organizes major events like the annual conference and awards dinner to promote BITC's messages around responsible business practices. Crumley works to ensure BITC's events reflect its values of integrity and acting as a catalyst for positive change. The locations chosen for events are meant to enhance the experience and expose participants to new perspectives on the role of business in society. Upcoming, BITC's May Day summit on climate change aims to mobilize businesses to take action on climate change through in-person and online events.
Unleash Your Inner Creativity: Virtual Event Planner Edition!Harriet Davis
Welcome to the world of virtual event planning, where creativity meets technology to bring people together in innovative and engaging ways. As the digital landscape continues to evolve, virtual events have emerged as powerful platforms for connectivity, education, and entertainment. In this guide, we'll explore the benefits of virtual event planning, discuss key features that shape the future of this industry, and conclude with why virtual events are here to stay.
The complete guide to hosting a virtual eventHubilo
What you'll get in this ebook? About Virtual Events & it's Types Hosting and Presenting a Virtual Event Going Virtual During Crisis Times Pricing your Virtual Event Myths & Lies about Virtual Events
This document provides an overview of facilitating virtual teams using the Virtual WINs platform. It discusses how Virtual WINs enables facilitated collaboration and decision making for virtual teams. It highlights lessons learned from various case studies where Virtual WINs has been used to replace face-to-face meetings and reduce project timelines. The document also outlines the evolution of collaboration technologies over the past 25 years and how Virtual WINs builds on these to support asynchronous and simultaneous participation for virtual teams.
1) Association executives often overtax their staffs by assigning them to plan virtual events like webinars and conferences without the proper expertise, expecting the same results as experienced event planners.
2) Novice planners will take 5-10 times longer than experienced planners to organize a high-quality event, stressing internal resources. Low-quality events can damage the association's reputation for months.
3) Association leaders should understand the tasks required and allocate proper time and resources. Outsourcing event production and logistics to experienced partners for a modest fee can help ensure success.
Hybrid events are a relatively new phenomena, but their popularity is only going to grow. Best practices will undoubtedly emerge in tandem with the status of hybrid events. These best practices for arranging your first hybrid event should serve as a starting point.
The Future of Learning in HR: Anticipating Shifts with Virtual RealityTalentView
This webinar will help you explore the convergence of HR learning and VR, presenting insights into how innovative technology can revolutionize employee training, development, onboarding, and overall growth.
In this session, learn practical insights to:
-Understand Virtual Reality, what it is, and its basic components
-Explore the evolving landscape of Learning and development and the role of VR in onboarding
-Get real-world use cases of VR in both onboarding scenarios and learning and development
Check out the recording here: https://www.talentview.com/digital-demo-day-the-future-of-learning-in-hr-anticipating-shifts-with-virtual-reality/
Want to learn more about virtual reality for your business? Schedule a call here: https://calendly.com/mica-palattao/virtual-reality
Schneider Electric held a collaborative planning meeting with IBM in the virtual world Second Life to identify areas for growth and improvement in their partnership. The meeting allowed both companies to work together in a structured way to create new solutions aligned with IBM's business drivers. Using Second Life saved significant costs compared to an in-person meeting and allowed equal participation from all attendees. The results of the meeting expanded the client relationship and drove innovation that benefited both companies and their end users.
Everyone’s a publisher, but, not everyone knows how to write
for the web. You will after this session. You’ll learn the
basics of search engine optimization (SEO), how to write and
format content that appeals to online readers, and how to
avoid rookie online publishing mistakes.
This document summarizes a panel discussion on strategies for small association executives to succeed with limited resources. The panelists provided over 50 tips in four areas: leveraging time, existing staff, existing funds, and outside experts. Tips included prioritizing tasks, breaking large projects into smaller pieces, delegating responsibilities, using technology to reduce costs, and empowering volunteers and members to contribute their skills. The panelists emphasized qualities like being fearless, consistent, patient, and versatile to manage the challenges of leading an organization with a small staff.
This document provides an introduction to public relations and discusses how PR can be used to start conversations, build credibility, establish relationships, generate excitement, and build brands. It outlines common PR tools like news releases, media relations, content creation, video, awards, and social media. Case studies show how PR has helped organizations like a human resources firm, veterinary association, and realtors association improve community exposure, manage social media, launch blogs and podcasts, and secure media placements. The document also covers crisis PR, noting that advance planning is key and potential crises can include things like accidents, misconduct, and public accusations. It provides PR solutions like developing response policies, media training, and social media management.
The document provides an overview of VisionPoint Marketing, including that it was established in 2001 in Raleigh, NC with 14 employees. It specializes in online marketing consultation and execution, focusing on strategy through execution and measurement for higher education, non-profits, and B2B clients. Core offerings include strategy, branding, web design, SEO, paid search, email marketing, social media, and print collateral.
This document provides an orientation for committees of the Association Executives of North Carolina (AENC). It outlines the vision and mission of AENC to advance association management and improve lives in North Carolina. The document then describes the various AENC committees and their responsibilities, including planning the annual meeting, golf outing, and trade show. It concludes by detailing the job descriptions of committee chairs and members, emphasizing preparation, participation, communication, and working for the greater good of AENC.
See how we saved $27,000 or 76% of the cost of a face to face event by hosing our Agile Worlds conference using the 3d web. Read our Agile Dimensions Case Study: A Virtual Micros Conference: Agile Worlds January 2010
The document summarizes a survey of 800 industry insiders about virtual events. Some key findings include:
- 74.8% of those who attended a virtual event deemed it a successful experience.
- 75% see virtual events as an extension of physical events rather than a replacement.
- Top reasons for attendance/success were access to useful content, ease of navigation, and lower costs compared to physical events.
- New revenue streams for hosts can include sponsorships, virtual exhibitor fees, and online advertising.
- Virtual events allow year-round engagement with attendees and lower costs compared to physical events.
Virtual events, company profiles, and premium memberships are some ways SITEFORUM's online community platform can generate revenue. SITEFORUM supports features like virtual trade shows, networking groups, job boards, and advertising. It also allows automated payment processing and selling of premium access. Revenue streams may include booth rentals, memberships, webinars, job postings, and sponsored content. With 20,000 members, monthly revenue of over €62,500 could be achieved through these channels.
Top 5 emerging trends in the Events Industry in 2021.pdfJohn Peterson
Amongst the ocean of hybrid and virtual events, it’s easy to get lost. Instead, use the right skills, tools, and technology to be successful. Read more https://bit.ly/3JK1HMU
The panel discussed several common myths about webinars. While some believe webinars are expensive and members won't pay, the panelists agreed webinars can be inexpensive and members will pay for valuable content. They also debunked myths that certain days of the week don't work for webinars and that recording webinars hurts attendance. The optimal webinar length depends on factors like content and audience, not a single length. Email remains effective for promotion, and charging a fee reduces no-shows compared to free webinars.
1) While off-site meetings have faced scrutiny due to budget cuts, they provide important benefits like motivating employees, strengthening relationships, and boosting local economies.
2) Charisma Productions Network has over 25 years of experience producing successful corporate meetings and events. They help companies realize the value of off-site gatherings in building trust and leadership during difficult economic times.
3) Face-to-face meetings are preferred over virtual options for most business objectives as they allow for reading body language, bonding, and stronger relationships critical to business success. Charisma Productions Network provides the services and technology to make meetings more engaging and impactful.
Meetings and Incentive Travel Profile articlehcrumley
Helen Crumley is the event manager at Business in the Community (BITC), a charity comprising over 800 member companies in the UK. She organizes major events like the annual conference and awards dinner to promote BITC's messages around responsible business practices. Crumley works to ensure BITC's events reflect its values of integrity and acting as a catalyst for positive change. The locations chosen for events are meant to enhance the experience and expose participants to new perspectives on the role of business in society. Upcoming, BITC's May Day summit on climate change aims to mobilize businesses to take action on climate change through in-person and online events.
Unleash Your Inner Creativity: Virtual Event Planner Edition!Harriet Davis
Welcome to the world of virtual event planning, where creativity meets technology to bring people together in innovative and engaging ways. As the digital landscape continues to evolve, virtual events have emerged as powerful platforms for connectivity, education, and entertainment. In this guide, we'll explore the benefits of virtual event planning, discuss key features that shape the future of this industry, and conclude with why virtual events are here to stay.
The complete guide to hosting a virtual eventHubilo
What you'll get in this ebook? About Virtual Events & it's Types Hosting and Presenting a Virtual Event Going Virtual During Crisis Times Pricing your Virtual Event Myths & Lies about Virtual Events
This document provides an overview of facilitating virtual teams using the Virtual WINs platform. It discusses how Virtual WINs enables facilitated collaboration and decision making for virtual teams. It highlights lessons learned from various case studies where Virtual WINs has been used to replace face-to-face meetings and reduce project timelines. The document also outlines the evolution of collaboration technologies over the past 25 years and how Virtual WINs builds on these to support asynchronous and simultaneous participation for virtual teams.
1) Association executives often overtax their staffs by assigning them to plan virtual events like webinars and conferences without the proper expertise, expecting the same results as experienced event planners.
2) Novice planners will take 5-10 times longer than experienced planners to organize a high-quality event, stressing internal resources. Low-quality events can damage the association's reputation for months.
3) Association leaders should understand the tasks required and allocate proper time and resources. Outsourcing event production and logistics to experienced partners for a modest fee can help ensure success.
Hybrid events are a relatively new phenomena, but their popularity is only going to grow. Best practices will undoubtedly emerge in tandem with the status of hybrid events. These best practices for arranging your first hybrid event should serve as a starting point.
The Future of Learning in HR: Anticipating Shifts with Virtual RealityTalentView
This webinar will help you explore the convergence of HR learning and VR, presenting insights into how innovative technology can revolutionize employee training, development, onboarding, and overall growth.
In this session, learn practical insights to:
-Understand Virtual Reality, what it is, and its basic components
-Explore the evolving landscape of Learning and development and the role of VR in onboarding
-Get real-world use cases of VR in both onboarding scenarios and learning and development
Check out the recording here: https://www.talentview.com/digital-demo-day-the-future-of-learning-in-hr-anticipating-shifts-with-virtual-reality/
Want to learn more about virtual reality for your business? Schedule a call here: https://calendly.com/mica-palattao/virtual-reality
Schneider Electric held a collaborative planning meeting with IBM in the virtual world Second Life to identify areas for growth and improvement in their partnership. The meeting allowed both companies to work together in a structured way to create new solutions aligned with IBM's business drivers. Using Second Life saved significant costs compared to an in-person meeting and allowed equal participation from all attendees. The results of the meeting expanded the client relationship and drove innovation that benefited both companies and their end users.
Michael Chiay - Hybrid Meetings and the New Event ParticipantCEIforums
This document discusses hybrid meetings and the new event participant. It defines hybrid events as linking live marketing with mobile, social media, and location-based services to boost engagement. Hybrid events allow those who can't attend in person to participate virtually. They generate return on involvement, interaction, insight, and investment by leaving traces online that can be measured and built upon over time. Examples are provided of hybrid events held by MCI that reached wider audiences and allowed the content to have ongoing impact.
Michael Chiay - Hybrid Meetings and the New Event Participantcampaignconfs
Michael Chiay of MCI delves into the depths of hybrid technology and how it can enhance your events. This presentation was delivered at the CEI North Asia Forum, held on September 24-25 at the naked Retreats, China
Introduction to 3D Lean Learning SeminarVirtual iVent
Optimum Performance Solutions is a management consulting firm that uses applied behavior analysis and a holistic approach. They partner with 3D web consultancy KohdSpace to deliver interactive learning experiences through blended learning and virtual worlds. Their approach focuses on systems, processes, culture and people. They have worked with clients in various industries and host conferences and seminars on topics like lean learning and virtual worlds.
Similar to Producing non-dues-revenue-from-virtual-events (20)
Bryce Gartner is the Chief Experience Officer and founder of icimo, his 6th startup. Icimo helps organizations become data-driven through data services and tools. Gartner's objectives for the session are to help participants get beyond just the technology, understand better ways to communicate with data, recognize challenges in changing culture, and create disruption. Icimo has assisted organizations from $250k to $300 billion in revenue.
The document discusses content marketing and provides guidance on developing an effective content marketing strategy. It defines content marketing as a strategic marketing approach focused on creating valuable and relevant content to attract and retain an audience to drive customer action. The document outlines key steps for content marketing including setting goals, identifying target audiences and buyer personas, and implementing different types of content across various channels. It also provides examples of different types of content that can be used at different stages of the buyer journey from awareness to conversion.
This document summarizes demographic trends in North Carolina through 2035. It finds that North Carolina's population will continue growing, reaching over 12 million by 2035, with growth concentrated in urban areas like Raleigh, Charlotte, and Greensboro. An aging population and declining numbers of children and young adults in many counties will shape North Carolina's future demographics. The state will also see growing demand for housing as its population increases.
The document discusses the "Six Rs of Association Thrivability" that are critical for associations to thrive in the current environment. The six Rs are: 1) Realism for action to honestly confront challenges, 2) Responsibility for stewardship by taking intelligent risks, 3) Readiness for learning through strategy as a learning process, 4) Resources for investment by treating profitability as a priority, 5) Relationships for collaboration by building networks beyond members, and 6) Resilience for growth by increasing resilience at all levels to enable smart decisions during disruption. Following these imperatives will help associations build 21st century organizations capable of flourishing in the current volatile environment.
This document outlines an association framework focused on thriving and minimizing risks. It includes mindsets like strategic legitimacy, digital ubiquity, situated stewardship, design orientation, network thinking, and informed empathy. The framework addresses internal resistance, external risks, stewardship, investment resources, learning readiness, collaboration relationships, realistic action, resilience growth, developing stakeholders, deepening insight, nurturing foresight, and creating shared value through expanded interactions.
The document discusses the importance of foresight for association boards to successfully lead their organizations through constant change. It argues that boards must embrace their "duty of foresight" and look continuously toward the future. This requires boards to strategically plan for plausible impacts of transformation, nurture responsible stewardship focused on long-term growth, and make ongoing learning a priority. The document provides recommendations for boards to develop a stewardship statement, regularly practice foresight techniques, and establish principles to guide decision-making focused on thriving in future conditions. Embracing the duty of foresight will help boards harness change to create value for stakeholders and ensure their associations remain viable.
Arthur Gordon – Founding Chef & Owner, Irregardless Café & Catering and The Glenwood Club, Raleigh, NC
Anya Gordon – Catering & Marketing Director, Irregardless Café & Catering and The Glenwood Club, Raleigh, NC
Planners face increasing expectations from attendees for variety in food and beverage as well accommodations to special diets. Arthur and Anya Gordon will present their best ideas based on years of experience. Founded in 1975, The Irregardless Café was Raleigh’s first vegetarian restaurant and continues to serve as a pioneer taking concepts like ‘green’ and ‘sustainable’ long before they became buzz words, and putting them into action serving healthy and innovative cuisine. In 2001 the Cafe transitioned Arthur’s informal ‘catering for friends’ and established its ‘Catering Division’ enabling planners to incorporate creative ideas in their events.
Rob Autry – Founder, Meeting Street Research
Rob is working on a project with HLN Cable News Network tracking millennial voter attitudes during the 2016 elections, and will share insights from the polling and the focus group work he’s been doing across the country.
This document discusses emergency preparedness and risk management for event planners. It defines event risk as anything that could negatively impact an event's outcome. It identifies common risk types and discusses who is responsible for managing risk. The document outlines four risk management strategies - avoid, reduce, retain, transfer. It provides examples of risk reduction strategies like compliance documents and insurance. The document concludes by discussing developing a risk assessment and action plan to address risks.
Advocacy can be challenging when one is not well-liked or respected. However, it is best to approach advocacy wearing a "White Hat" and conduct oneself respectfully to build trust and goodwill over time. While likability helps, the most effective advocates focus on addressing issues with integrity rather than popularity.
This document discusses strategies for effective marketing in a changing environment. It emphasizes the importance of understanding one's target market and crafting messaging to meet their specific needs. Examples are provided of companies like Barefoot Wine that changed their approach to focus directly on their best customers through cause marketing, personalized messaging, and grassroots efforts instead of traditional ads. The conclusion emphasizes defining goals and tracking the activities and results of one's marketing investments.
This case study describes the planning and execution of the first annual NC Doctors Day celebration in North Carolina. Key goals were to show appreciation for doctors, make it an annual event, encourage donations, and build partnerships. A design firm was hired to create a logo, website, and social media strategy. Doctors were nominated for NC Doctor of the Year and over 19,000 votes were cast. The inaugural event was deemed a success based on member appreciation and engagement on social media and the website. Lessons learned included starting early, using friendly competition, taking a long-term view, and showing appreciation.
This document provides guidance on developing an effective public relations campaign with key considerations around mission, goals, audience research, messaging, outcomes measurement, evaluation, and best practices. It outlines the importance of clearly defining objectives, being realistic about available resources, providing follow-up, meeting budgets, and fulfilling the overall mission to evaluate a PR campaign's success.
The document summarizes key findings from a 2015 benchmarking survey of 704 association communications professionals. It finds that associations are communicating more frequently through social media than other channels, yet many still lack clear social media strategies. It also reports that associations struggle with content relevancy, cross-channel integration of communications, and using member data effectively. The document provides recommendations for associations, including developing social media strategies, focusing on engaging content, integrating messaging across channels, and measuring communication effectiveness.
This document provides an update on tax compliance and reporting. It discusses new tax deadlines including changes to extension periods. It also covers alternative investments and how they must be reported on Form 990 due to the potential for unrelated business income. Common errors on Form 990 filings are also outlined, such as accurately reporting gross receipts, compensation, highest compensated independent contractors, and grants/assistance.
This document discusses creating an organizational culture that attracts talent. It mentions completing a culture assessment to connect what is valued to what drives success. The document also discusses making the culture real and permanent by clarifying and reinforcing through words, actions, thoughts and artifacts what is truly valued in the organization.
Jamie Notter, Partner, Culture That Works LLC
The Millennials seem to get more attention these days for
annoying their older compatriots in the workplace with
their flip-flops and a perceived sense of entitlement, In this
session, Jamie explores research from his latest book,
When Millennials Take Over illustrating the more important
role Millennials play as decoders of the key changes that are coming to the business world.
More from Association Executives of North Carolina (20)
Changing the conversation around millennials AENC 2015 Annual Meeting, Jamie ...
Producing non-dues-revenue-from-virtual-events
1. Panel Discussion
August 26, 2008
Producing Non-Dues Revenue
From Virtual Events
Executive Summary
Moderator: Tim Wilson, KRM
Panelists: Christopher Dean, KRM, Account Manager
Rick Olson, KRM, President and CEO
Mary Taggatz, KRM, Account Manager
Ann Werner, KRM, Event Services Manager
Executive Summary produced for KRM by
2. KRM Virtual Seminar
Producing Non-Dues Revenue from Virtual Events
August 26, 2008
Producing Non-Dues Revenue from Virtual Events
Moderator: Tim Wilson, KRM
Panelists: Christopher Dean, KRM, Account Manager Mary Taggatz, KRM, Account Manager
Rick Olson, KRM, President and CEO Ann Werner, KRM, Event Services Manager
than 6,000 events for hundreds of clients, no client has ever
Big Idea seen their virtual events negatively impact their face-to-face
events. In fact, the opposite has been seen. One KRM client,
Many associations are enhancing their member education strategy after introducing virtual education events, experienced a
by offering virtual seminars. In doing so, they are satisfying their doubling of attendance at face-to-face events. (Similarly,
members while tapping an additional source of non-dues revenue. some associations have wondered if offering CDs from virtual
events might hurt attendance at these events. Again, KRM
Successful execution of virtual events requires relevant topic
has never seen a situation where this occurred.)
choices; careful consideration of the pricing strategy; creative mar-
keting; and diligence regarding the event’s logistics and details. Virtual and face-to-face events offer different experiences,
Effective execution can be aided by selecting a partner with the have different objectives, and represent different value propo-
requisite experience and capabilities to produce successful virtual sitions. Conferences provide opportunities that can only occur
events. face-to-face, such as networking, while virtual events offer
unparalleled convenience, provide a forum for group learning,
Quick Summary: and are low cost (since no travel expenses are incurred).
Virtual events don’t compete with an association’s face-to-face Rather than compete with face-to-face events, virtual events
events; they complement them. complement them—enhancing overall member value.
A compelling value proposition is the key to convincing mem- “We look at virtual events as supplementing, or com-
bers to attend virtual events. plementing, face-to-face events, not replacing them.”
⎯ Rick Olson
Marketing virtual events calls for using a unique set of marketing
and promotion practices. Q: How can webinars’ expense be justified when one-day
Adhering to best practices in speaker preparation can enhance workshops, typically better attended, bring in higher revenue?
the member experience.
A: Webinars can be complementary to educational workshops,
Choosing the right format, technology, and vendor can improve offering a different value proposition. But, it is important to
the member experience and the value delivered. clarify some misconceptions:
Creative low-risk options exist to get started with virtual events. ⎯ Better attended. Workshops aren’t necessarily better
attended than virtual events. The virtual events that KRM
produces are often attended by 200 to 300 sites, with each
Context site having four people on average. (Not many workshops
have 800 or 1,000 attendees).
In this teleseminar, KRM team members drew on their experience
⎯ Higher revenue. Based on the number of attending sites
having produced more than 6,000 virtual events to answer
questions about virtual events posed by association executives. and the price per site, revenue from virtual events can be
greater than the revenue from workshops. And, work-
shops, which require renting hotel space and serving food,
Key Takeaways entail higher costs than virtual events.
Both virtual and face-to-face events are integral parts of a
Webinars can also be used in tandem with face-to-face
comprehensive member education strategy.
events; for example, by inviting workshop participants to
Some association executives wonder if virtual events will replace share follow-up experiences in a virtual gathering at a later
face-to-face events and if frequent virtual events might prove date.
overwhelming.
Q: With 18 webinars planned in 2008, how do we . . . not over-
Q: How can we get over the fear that virtual events will replace whelm members by the frequency of events?
the real, live events of the association?
A: Overwhelming members is a risk, but it can be avoided by:
A: Virtual events are “real, live” events. They allow people from
1. Choosing “hot topics.” If the content of the virtual events is
across the country or around the world to interact. They aren’t
relevant—such as new laws or regulations or new
face-to-face, but they are live.
research findings—members won’t feel overwhelmed; they
Regarding potential concerns that virtual events might replace will see value in frequent events.
face-to-face events, in KRM’s 14 years of producing more
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3. KRM Virtual Seminar
Producing Non-Dues Revenue from Virtual Events
August 26, 2008
2. Segmenting your members. Not all topics appeal to all “It’s really important to clearly differentiate between
members. Segment your members based on their inter- free and paid events if you plan to transition from
ests and target those who have interest in a topic. one to the other or to offer both.”
3. Providing valuable information. Make sure your virtual ⎯ Christopher Dean
events give attendees information to use immediately.
Q: How do you determine the optimal price for webinars, audio
4. Making the entire experience positive. By making the
conferences, and virtual events?
entire experience a positive one, members will not feel
overwhelmed and will want to participate in future events. A: Deciding on pricing is based on assessing the value that
members place on a virtual seminar.
“Satisfied attendees will want to attend more of your
events and will welcome additional virtual seminars KRM’s association clients generally charge $90-$250 per site
from you and your organization.” for members and $115-$410 for non-members. Associations
⎯ Ann Werner are selling, and members are buying, a “site license” which
allows any number of people at a site to participate.
The key to attracting members to attend virtual events is Considerations for setting the price include:
offering a compelling value proposition. ⎯ Goals. Some organizations merely want to cover their
Association executives wrestle with the best model for virtual costs while others see virtual events as an attractive
events, the optimal pricing strategy, and how to generate non- source of non-dues revenue.
dues revenue if they’ve been offering events for free. ⎯ Value. Organizations must determine the value of the
content being presented. Is it unique? Is the speaker of
Q: What's the best way to generate revenue via webinars—by high interest and limited access to members? Other
charging attendees or by using a sponsor-funded model and factors that affect the value are the length of the event, the
allowing attendees to attend for free? number of people who can be trained at one time, and
A: Both models can work; the right model depends on an asso- value-added components such as white papers, books,
ciation’s goals. However, in KRM’s experience, the attendee- study aids, and executive summaries.
pay model is more likely to be successful and sustainable. ⎯ Alternatives. What is the cost of comparable educational
Considerations in deciding which model to use include: alternatives? In many cases the cost for someone to
⎯ Perceived value. People value something more when they attend a workshop isn’t just the tuition, but includes travel
pay for it. With a sponsorship model, people may be time and expense. Not only does a virtual event allow
skeptical of “free” content, questioning its objectivity or multiple people to be trained, it eliminates travel expenses
fearing they will be pressured to relinquish their contact and time out of the office.
information.
“There’s high value in the ability to train a number
⎯ Commitment. When people pay to attend an event, they of people at each location for one price.”
are more committed. Free events experience much higher ⎯ Ann Werner
no-show rates (50% plus) than paid events (less than 5%)
as well as more late arrivals and early departures. Q: How to earn non-dues revenue without “pricing out”
members? (In other words, how much is too much?)
Q: How do I get buy-in from members when I've been offering
webinars free of charge? A: In KRM’s experience having reviewed tens of thousands of
participant evaluations, few participants say that a webinar
A: If you can, never give away what you might want to charge for was too expensive. Factors to keep in mind in optimizing
later. If you’ve already offered free events and now plan to prices include:
charge, the key is to clearly differentiate the value of paid
⎯ Look at competition. How are competitive offerings priced?
events versus free ones. Ways of differentiating include:
⎯ Focus on differentiation. It can make sense to price at a
⎯ Length. Free events might be 30 minutes whereas paid
events are 60 or 90 minutes. premium if your offering justifies it. The justification for
higher prices includes having reputable presenters,
⎯ Format. Free events might entail a presentation while paid delivering a better member experience, and providing
events can be interactive, with interaction and Q&A. value-added offerings, such as supplemental reading
⎯ CEU credits. Perhaps attendees at paid events earn CEU materials and/or tools that help members focus on
credits while credits are not offered at free events. (While practical applications of the information presented.
offering CEU credits can enhance a virtual event’s value Most associations offer different prices for members and non-
proposition, CEU credits aren’t necessary to construct a members, often giving members a $50 or $100 discount.
compelling proposition.)
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4. KRM Virtual Seminar
Producing Non-Dues Revenue from Virtual Events
August 26, 2008
Making virtual events successful requires effective ⎯ Emphasized unique speakers/content. Bring to members
marketing and promotion. speakers and information that are important to them and
With several marketing channel choices and even more options that are difficult for them to experience face-to-face.
about what to say in promotion materials, association executives ⎯ Started low-tech. Start with low-tech, phone-based tele-
need to be aware of the tactics that work best for virtual events. conferences. As members get familiar, migrate to
webinars, streaming video, and more interactivity.
Q: What's the most effective way to market these events?
Q: How do you overcome reluctance of members to participate
A: Some advice based on KRM’s experience:
when they don’t know enough about the event?
⎯ Use blast emails. The marketing channels with the best
response rates for virtual events are also the least expen- A: Use messaging and promotions that sell the benefits of
sive: blast email and prominent website placement. Other participating and eliminate the risks. Specifically:
media that have worked well for some: blast faxes and ⎯ Focus on the topic. It is the topic that sells a virtual
voice mails, press releases, and voice clips on your web- seminar. Overcome reluctance by focusing on the topic.
site. Direct mail has not worked well for virtual events.
⎯ Emphasize convenience. Clearly communicate how
⎯ Give potential attendees plenty of notice. Send at least
two blast emails for an event; one four weeks before the simple and easy virtual events are.
event to create awareness and buzz, and another one ⎯ Use money-back guarantees. Such guarantees reassure
week in advance. In KRM’s experience, 30% of registra- risk-averse members that they have recourse if their fears
tions occur 1 to 7 days prior to an event and 4% occur the pan out. (Few members will ask for their money back.)
day of the event.
⎯ Offer “one free.” To overcome reluctance, offer a member
“We have data to support that it’s best to send out a free webinar. Doing so lets them experience the bene-
that first notice as early as possible. . . . But the fits first hand. (But, so that members don’t perceive a bait
beauty of virtual events is that they can happen with and switch, be clear that they will be charged in the future
advance planning or very short notice.” and make them aware of the ongoing price.)
⎯ Mary Taggatz
⎯ Employ testimonials. Invoking testimonials from satisfied
participants can be persuasive, as can posting excerpts
⎯ Keep promotions simple. For the best response rates,
from events on the association’s website.
feature only one event per email or fax rather than several.
Avoid burying the promotion with a lot of other information.
Q: Any tips for marketing an extended training or certification
⎯ Market to narrow member segments. Virtual events are program over a series of 60- or 90-minute sessions?
ideal for niche topics. Market only to members likely to be
interested, so that members don’t feel inundated. A: If the content is part of the same subject matter, not discrete
topics, and/or if certification is involved, such programs have
⎯ Deliver what you promise. Trying to increase the audience a greater chance of success.
by promoting in overly general terms can backfire—poten-
tial attendees will refrain from registering because they Adhering to best practices in speaker preparation can
can’t tell if the event is right for them and attendees are enhance the member experience.
disappointed because the event was not what they
envisioned. Provide very specific information on who Engaging presenters and coaching them are also on the minds of
should attend and why. association executives considering a virtual education offering.
⎯ Don’t be confined by traditional scheduling taboos. Sched- Q: How do you train industry experts to deliver like a
uling virtual events can be counterintuitive. Unlike with professional?
face-to-face events, Mondays and Fridays, summer
months, and even holiday weeks often have good turnout. A: Share with presenters snippets of past, highly rated presen-
When people don't have to leave the office to attend, tations that model the desired performance. Your virtual event
scheduling can be more flexible. vendor may be able to provide assistance. For example,
KRM’s moderators are broadcast industry veterans who give
Q: Our members are not that tech savvy and haven't bought into speakers tips on relaxing (such as imagining an audience of
e-learning. How do we convince them that e-learning can be one and envisioning laughter at humorous comments), so that
an important and cost-effective training solution? they will deliver a professional presentation.
A: They don’t need to be tech savvy to realize tremendous value “As moderator I try to take care of all the details
from virtual events. When KRM has seen associations have of running the event and make the speaker as
success it is because these organizations have: comfortable as possible, so they can concentrate
⎯ Sold the benefits of virtual learning. These benefits aren’t on their presentation.”
about technology. They are about educating multiple ⎯ Tim Wilson
people at once, avoiding travel, and cost effectiveness.
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5. KRM Virtual Seminar
Producing Non-Dues Revenue from Virtual Events
August 26, 2008
Q: When the expert you invite to present a webinar isn't the most Q: What is the easiest way to get started with virtual events that
engaging speaker, what's the best way to prepare him/her? generate non-dues revenue?
A: In addition to the training suggestions, experiment with for- A: KRM has developed a way for associations to present their
mats that take the burden off the speaker, such as a panel members with content from other providers. Members are
discussion or an interview format. Using electronic question able to participate in existing events and the association
submissions and audience polls also helps. These techniques earns royalties for bringing attendees to the program.
help the speaker feel more confident and engage listeners. Associations bear no financial risk in this scenario.
Q: How do I get professionals to participate as presenters? Alternatively, associations can form partnerships with other
organizations to conduct joint events. Another option: start
A: Sell them on the idea—explaining why it’s important, what’s in with low-risk content—a hot topic or content based on
it for them, and the expected results. Presenters who are time member feedback.
constrained or nervous about speaking live can pre-record
their presentation and then join in for the Q&A. Q: What should we consider when selecting a webinar vendor?
Choosing the right format, technology, and vendor can A: The vendor’s experience and capabilities. Ask how many
improve the experience and the value delivered. events they have ever produced and how many they handle
each month. Ask about their level of resources and commit-
Logistics such as format and technology issues can seem ment to your event. Other factors to consider:
daunting without the guidance of an experienced virtual event
partner—as the following questions suggest. ⎯ Long-term partnership potential. Is this a vendor that can
support your needs long term?
Q: When should you use audio conferencing versus webinars?
⎯ Ability to help you achieve your goals. Is this organization
A: Let the content dictate the format. Consider if the features of a partner that can help your organization realize your non-
various media enhance the learning experience or not. dues revenue goals?
⎯ Pre-event support/training. What pre-event training capa-
Q: How do you build interactivity into your event? bilities are offered? Will they help train speakers and
A: Before the event, get input regarding the content (during the presenters?
registration process). During the event, do electronic polling ⎯ Live event support. What resources and capabilities are
and Q&A. After the event, encourage the participants at each available to provide support during the event? How many
site to have discussions about the topic. people are available to provide assistance?
⎯ Post-event support and reporting. What reports are
Q: How do you handle registration? Does the association collect
provided after an event? How quickly are they furnished?
money and send instructions, or does the webinar company?
⎯ Pricing and contract provisions. How does the vendor
A: Registration can be handled by the association or vendor. A price its services and what are the terms of its contract?
cost-benefit analysis can help determine which way is best for
your organization, taking into consideration the association’s
capabilities and those of a vendor. Other Important Points
Attendance caps. In some instances associations may choose
“Pay-to-attend members are not very tolerant of
to create a cap of 100 or 200 sites. However, technology is not
delays in registration. . . . The questions are who
the limiting factor; technology allows for much larger audiences.
can handle it best and at what cost.”
⎯ Rick Olson Assisting non-attendees. There will always be members who
were interested in a topic but were unable to attend the virtual
Q: What are best practices for virtual events’ customer support? event. An organization can deliver value to these members by
Our member support staff is not equipped to handle the having archived recordings and complementary materials such
technical support these products require. as transcripts, executive summaries, and discussion guides.
A: Day-of-event issues can be tricky and the stakes high. A pre- On-demand education. Associations are increasingly offering
senter can get disconnected, or insufficient capability to on-demand education, such as podcasts. But, these offerings
handle late registrants can result in money left on the table. are in addition to in-person events; not instead of them.
For these reasons, having a vendor that has focused and
Read more about it. For a copy of Ann Werner’s white paper,
dedicated customer service resources is an important
“Five Critical Mistakes Association Executives Make When They
consideration. (KRM usually handles the IT support and
Attempt to Earn Non-Dues Revenue from Webinars, Audio
registration details for its customers.)
Conferencing, and Virtual Events and How You Can Avoid
Several creative, low-risk ways exist to get started with Them,” email KRM at info@krm.com.
virtual events—and earning non-dues revenue from them.
It is possible to get started quickly, easily, and at no risk.
Summary created for KRM by:
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