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Go hybrid with FLOOR
- 1. HYBRID EVENTS GO BEYOND LOCAL CONSTRAINTS
- 2. SUMMITS & AWARD SHOW LIVE WEBINARS IN-PERSON CONFERENCE IN-PERSON TRADESHOW VIRTUAL CONFERENCE VIDEO PODCASTS HYBRID B3E BUILD BACK BETTER (B3E) To build back better, see events as something more than a 2-3 day affair Make your effort go further. - Extend event timeline - Reuse the content - Improve marketing conversation - Give partners more visibility - Unlock more monetisation = BUILD STRONGER EVENT BRAND
- 3. CONNECT THE CHANNELS Virtual options to add more longevity and depth to your event offering. ONLINE In-person is a irreplaceable. Host it for those able to make it to the event. OFFLINE YOU CAN CLUB ONLINE AND OFFLINE IN MULTIPLE WAYS
- 4. Engage participation post registration/ signup DIGITAL ACTIVATION GO HYBRID IN MULTIPLE WAYS Before the grand event, host shorter format webinars / roadshows PRE-EVENT Improve conversion rate, increase opportunities EXTENDED EVENT Host virtual in parallel to your in- person event with limits PARALLEL EVENT Enable live community for your members COMMUNITY 5 WAYS TO ADD VIRTUAL COMPONENT TO YOUR IN-PERSON EVENT
- 5. BUT WHY DO IT AT ALL? Users need to reach a large & relevant audience MORE REACH More online activity, helps drive quality on-site QUALIFYING Engagement online helps drive conversion to onsite ENGAGING Dont depend solely on physical, open new avenues MONETIZATION Before main event, get insights & feedback LEARNING Event is about community and ongoing touch-point BUILDING 01 04 02 05 03 06 HIGHER ROI | MINIMAL INCREASE IN COST
- 7. Always LIVE When a user shows interest in your event, send them to a live FLOOR page: - LIVE Feed - a custom social wall - LIVE Booths - Enable users to engage with exhibitors (virtual booths & live stream) - LIVE Stream - Product sneak peaks to drive user interest (show exhibitor videos/products) - LIVE Chat - networking open or planned - LIVE Meetings - Enable meeting scheduling for buyers to drive conversation Convert Digital Marketing to Digital Activation
- 8. PRE-EVENT Before the grand event, host shorter format webinars / roadshows
- 9. Go borderless! Use pre-event as monetization option or engagement to get higher conversion during the final event Why this is a game changer: - Create reusable content & format - Drive visitor commitment by engaging early - Don't limit reach, access niche locations - Creating data intelligence
- 10. PARALLEL EVENT Host virtual in parallel to your in-person event with limits
- 11. BE MORE ACCESSIBLE More reach = more impact More reach = more meetings More reach = more eyeball SPEAKERS EXHIBITORS SPONSORS More reach = more networking VISITORS The world has changed. Lets look at the bright side. With your parallel event strategy, you can unlock virtual option to be more accessible
- 12. EXTENDED EXPO Make your effort go further!
- 13. DELIVER MORE! Create a virtual booth for ALL exhibitor. Make it go live post your in-person event. 1. Opportunity for visitors who did not visit & who missed some of the stalls during their visit. 2. Opportunity for exhibitors to do more product demo/exchange of visiting cards/brochures 3. More scheduled meetings and a tool for lead follow-up for both buyers & sellers 4. Channel for more sponsorship selling 5. Track analytics and post event report (an opportunity to Engage stakeholders for next event)
- 14. COMMUNITY WHERE YOUR AUDIENCE COMES TO LIFE
- 15. AUTOMATE USER ENGAGEMENT Meeting Solution for Members Live Directory of Members 24/7 User Social Wall Share Content & Reports FLOOR PLATFORM COMES WITH INBUILT COMMUNITY MODE (private & encrypted solution to build community)
- 16. THANK YOU DO MORE WITH FLOOR!