Mobile marketing is an effective way for restaurants to connect with customers. A mobile website allows diners to easily view menus and locations from their phones. Text message marketing is a fast way to reach customers, promote deals, and increase sales. Custom QR codes and mobile apps help drive traffic and encourage sharing on social media.

1. “Your Message On The Move”
Mobile Marketing for Restaurants
Presented to: Presented by:
Johnny Fischer Bob Bentz
Baby Blues BBQ Advanced Telecom
December 3, 2012 Services

2. Bob Bentz
 President, Advanced
Telecom Services
(founded 1989)
 Experienced
entrepreneur with
expertise in Mobile
Marketing
 www.advancedtele.com

3. Text Message Mobile
Mobile Apps Marketing QR Codes Websites Text Chat

5.  55% of people access the internet via a
mobile device
◦ 47% last year
 31% of adult U.S. mobile web users say they
now go online mostly via their mobile phones
Source: Pewinternet.org

6. 17%
Source: Pewinternet.org

7. 30%
Percentage of Restaurant searches performed
by mobile phones
62% on
Valentines Day
Source: Pewinternet.org;
January 2011

8. ONLY 7%
Source: Pewinternet.org

9. From 2010 to 2011,
65
mobile searches increased
%
Source: ComScore

10. Defining The Mobile Restaurant
Searcher
Source: Nielsen

11. Year-over-year mobile
search growth: 117%
Top Searches
1. Restaurants
2. Financial Services
3. Auto Repair Services
Source: YP

12. 76% of Restaurant searches by Smartphones
are done on the go
51% of Restaurant searches by Smartphones
are done in the car
Source: Nielsen

13. What They’re Looking For:
Location: 70%
Hours: 66%
Phone Number: 51%
Source: Nielsen

14. Connect to
60% transact within
Customers 60 minutes
Immediately
30% of
users
convert
immediately
Source: Nielsen

15. Source: Nielsen

16. Had Good Reviews 27%
Had an Exact Location/Specific
48%
Restaurant in Mind
Within Price Range 48%
Close to My Location 65%
Type of Food I was Looking for 78%
0% 20% 40% 60% 80% 100%
Source: Nielsen

17. 48% of
Smartphone
Owners Visited a
Restaurant’s
Mobile Website in
the Past Month
Source: Nielsen 2011

18. Text
Message
Marketing
Mobile Apps
Custom Mobile
QR
Codes Websites

19. Text Message
Marketing
Apps
Text Message
Marketing
Text Chat
Text Message
Mobile
Marketing
Websites
QR
Codes
Text RESULTS to
84444.com

20. Mobile Websites

21.  Take a look at what your visitors see when
they bring up your desktop website on a
mobile phone. Click the link below.
 http://www.babybluesphilly.com

23.  Serve this up on your
mobile phone to see
the difference a mobile
website makes on your
smartphone or feature
phone:
 http://Babybluesphilly.
atsqrcodes.com

24. at 15% of the Cost
Show Your
Food and
Restaurant
Increase
Takeout
Click To Call
Makes
Easy Our Special Sauce
Contact
Point

25.  Google has 2 bots:
Googlebot & Googlebot
Mobile.
 Different rankings for
desktop & mobile.
 Added benefit of
mobile site is higher
rankings in mobile
search.

26. The average response
time to an email is 90
minutes. The average
response time to a
text message is 90
seconds.
Source: SmartMediaTips

27. Mobile coupons are 10x more likely to be
used than traditional paper coupons
Source: HubSpot

29.  Offerspecials and deals to
encourage business
 Most effective medium of
advertising on Monday and
Tuesday (“Slow Days”)

30.  Use special
events to
generate
business

31. “21% of All
Sales were
from
customers
not in the
database”

32. Using a
unique
PIN, you
can track the
effectiveness
of your
advertising

34. Catch your customers attention
Boost your online traffic
Build your list with qualified
leads
Custom QR Codes achieve scan rates that are
2.3 times higher than ordinary B&W mobile
bar codes.

35. More than half of a In 2011, 17.7 billion
person’s mobile phone apps were downloaded.
usage is spent on apps. By 2015, that number
should grow to 108
Source
Smartmediatips
billion.

37. Investment
The Package: • Mobile Website
• Text Message Marketing*
• Custom QR Code
• Text Chat
$1,850 + $149/ month
* Includes 1000 text messages

38. Please scan to Link In with Me