This document summarizes the activities and goals of a Community of Practice (CoP) focused on blueberries. The CoP aims to enhance professional contacts and increase awareness of blueberry research. It includes experts from various universities covering topics like production, pest management, and human nutrition. The CoP uses online platforms like blogs, Facebook, Twitter, and YouTube to engage with and provide resources to producers, distributors, consumers, and youth. Analytics of website and social media traffic show strong engagement. Participation in the CoP provides opportunities for collaboration, leadership, and promotion.