1. Student Governancein Social Media The Xavier University – Central Student Government Experience and Model for pro-active communication

2. What is Social Media Social media are media for social interaction, using highly accessible and scalable publishing techniques.

3. USER GENERATED GENERATION

4. Millions of people in one platform

5. DEMOCRATIZING COMMUNICATION

7. Majority of that are women at 353,000. Majority of that are in the age group - 18 to 34 years old (around 260,000). Dominant are college students or yuppies at 18-24 years old (around 150,000++).

8. Spends 44 minutes in the internet

9. 14 Million Facebook users

10. As of 2010, 30% or 30 Million Filipinos access the internet

11. CHALLENGE With this Technology, with this new power, what can we do to maximize the common good?

12. Best Practices of the XU-CSG: Online Communication

13. Formation of the Student Government Formed the core group via facebook invitation and personal message Gathered the date for direction setting via facebook Note

14. Transparency All Department and Financial are uploaded and published online All minutes of the meetings of the Executive Board are published online All attendance of the officers are revealed even their excuses with picture

15. Consultation A week prior to meetings with administration, we open the line for direct student input A new building in campus was named after a suggestion from FB

16. People Mobilization Programs that require larger student participation, the CSG utilize the FB event, chat, video upload and profile pic adoption to invite and mobilize people

17. Updates on Policy and Events Each Department has its own presence in facebook which disseminates their programs policy statements and updates are regularly posted in facebook Regular update to 821 group members and 2,228 fans Specific events fan page are created such as X-SOS (Alternative Class Program) and the Intramurals

18. Complaints and Grievances Numerous cases were raised via facebook Personal Message and through status comments

19. Opinion Polling The CSG’s blog regularly conducts an online poll on certain campus and national issues using the blogger poll application

20. Multimedia The CSG maintains a YouTube channel with our basic videos Individual departments also have their own video banks

21. STAY CONNECTED.

22. OUTCOMES

23. OUTCOMES

24. OUTCOMES

25. Tips on Social Media Marketing Conduct a rough study on internet and social media usage in your student body Set up presence in all major social networking sites Consistent messaging with consistent branding ( prefer to use message posters) Post Relevant Messages Consistently expand your fan/follower base through referrals and invites Do not forget to participate Delete free riders in your page Install “Google Analyitics” or analyze through FB insights the status of your page/blog

26. TIPS in a personal level 1. Considerwho you add 2. Review privacysettings 3. Why do you join Facebook? 4. Manage your passwordsmartly 5. Be aware of publiccomputers 6. Don’t tell everything 7. Identify phishingattacks 8. Take quickactions 9. Protect your mobile device 10. Observe suspicious activity

27. A clip. . .