Humanizing Business and Brands
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I spoke at a webinar this morning about the insight that organizations need to humanize their business operations in order to successfully humanize their brands.
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Humanizing Business and Brands
- 1. Humanizing Business and Brands Michael Brito Vice President Edelman Digital Photo by agent3012 http://www.flickr.com/photos/agent3012/
- 3. Growing Consumer Expectations http://www.coneinc.com/content2601 http://www.coneinc.com/content1182
- 6. Advocates are trusted among their peers and within their micro communities
- 7. Advocates are aiding and influencing others down the purchase funnel
- 10. People need to hear things up to 5 times before they actually believe it- Edelman Trust Barometer
- 13. Transparency
- 15. Collaboration
- 16. Governance
- 18. Training
- 19. Technology
- 21. Technology
- 23. Social CRM
- 26. Company news, reports, acquisitions, earnings, press releases
- 27. Managed by more than one person
- 28. Usually owned/managed by Corporate Communications
- 29. Company branded with logo, colors
- 30. Some corporate profiles are specific to products (i.e. @photoshop) and customer care (i.e. @comcastcares)
- 31. Links to company home page, blog
- 32. Company owned
- 34. Content shared is more about the person and when they do for a company, not the company in general
- 35. Personal brand
- 36. 80/20 rule
- 37. Links to personal blog or LinkedIn account
- 39. From Transparency to Believability Change you can Believe in …
- 40. Authentic & Real-time Community Engagement
- 41. People Buy From Engaged Brands Engagement Correlates to financial Performance
- 42. From Social Brand to Social Business
Editor's Notes
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?