"Find out how IBM is reimagining corporate culture Imagine communication systems and processes so transparent as to be practically invisible to the people that use them. That’s becoming a fundamental requirement for innovation as organizations become increasingly social and the traditional infrastructures for communications become increasingly cumbersome. We’re at the point where the old systems are inhibiting — instead of encouraging — constructive engagement. Follow #TEDatIBM on Twitter to see our new engagement series inspired by TED@IBM, a TED-curated event on September 23.

1. MANAGE SOCIAL
INFRASTRUCTURES BY
ESTABLISHING A CULTURE OF TRUST
 24%
OF CONSUMERS
TRUST A COMPANY MORE
IF THEY ARE INVOLVED
WITH SOCIAL MEDIA2
79%
LEARN MORE ABOUT ESTABLISHING A CULTURE OF TRUST
AT WWW.IBM.COM/SOCIALBUSINESS
1) 2013, Local Consumer Review Study, BrightLocal
2) 2012, Forbes.com
3) 2013, Convince & Convert
OF AMERICAN INTERNET
USERS 12+ WHO HAVE
CONTACTED A BRAND
IN SOCIAL MEDIA, EXPECT
A REPLY WITHIN 30 MINUTES,
REGARDLESS OF WHEN THE
CONTACT WAS MADE3
82%
OF ONLINE SHOPPERS TEND
TO TRUST ONLINE REVIEWS
AS MUCH AS RECOMMENDATIONS
FROM FRIENDS AND FAMILY1