A powerpoint slideshow about Humana well-being.

1. Humana
Infused with Vitality
An insiders view of the exciting and ever-
changing Health Care Industry and Humana’s
strategic transfer into a Well-being company
Andrea Calaway
Associate
April 2014

2. 2
Humana’s Change Implementation
• Change implementation began on a small scale, updating benefit plans to a primarily High
Deductible Health Plan (HDHP) to empowering
insurance holders to take charge of their health
• Improved website
• Humana revolutionized the Explanation of Benefits (EOB)
• Humana began expanding, improving the health
• insurance experience
• Humana offering well-being programs to enhance
the lifestyle of their members and employees

3. 3
A Friendlier Website

4. 4
Humana. New Brand. New Mission. New Success.

5. • As the philanthropic arm of Humana, the Humana
Foundation supports nonprofits that deliver social impact
and promote healthy lives and communities. Since launch in
2007, associates volunteered more than 531,000 hours!
• Giving Together matches associates' charitable
contributions to nonprofit organizations up to $100 per
associate each year.
• Some examples of Volunteering include:
 Playground-building partnership with KaBoom!. A nonprofit that aims to
create a safe and active play space within walking distance of every child in
America.
 Bowl for Kids Sake
 CP Center of Green Bay
 United Way
 Freedom House
5
Humana Volunteer Network: HumanaCares

6. 6
Humana’s Values
• THRIVE together-Share success, invite
collaboration, mentor others.
• INSPIRE health-Motivate others, actively
contribute to environment of well-being.
• RETHINK routine-Culture of curiosity breeds
innovation. Challenge yourself to think differently.
• CULTIVATE uniqueness-Find ways to connect. Seek
different results for richer solutions.
• PIONEER simplicity-Make life easier, less can be
more. Empower associates with responsibility,
create an agile organization.

7. 7
Value You! Also known as “ValYou”

8. 8
Humana Vitality

9. 9
Humana’s Well-being History

10. 10
Humana’s Well-being History

11. 11
Programs
Knowledge Exchange
fit
Boosting Biometrics Organization Well-being Snapshot
Humana Well-being
Annual Report

12. • Hi! will be
Humana
associates’ new
associate home
page
• Provides news
and
information
relevant to
Humana
• Links to
Humana’s
social media
• Easy site
navigation
• System of
personalized
notifications
• App-like
channels
12
Hi!

13. • Humana’s Brand Change
• Your Insurance company taking a personal
interest in you.
• Understand My Needs –”Know Me”
• Support-”Show Me You Care”
• Getting the answers I need, shouldn’t be hard
or take a lot of my time-”Make it Easy for Me”
• Go Above and Beyond to ensure I have what I
need, when I need it-”Help Me”
• At Humana we go the distance to make sure
you are taken care of with the plan and
support that works best for you; so you have
more time to enjoy what matters the most to
You.
• “Enjoy the Life You Live”
13
Humana’s Marketing Campaign
At Humana, if it’s important to you,
it’s important to us.
Sitting down with you, and getting to know you.
It’s how our agents help you choose the Humana
Medicare plan that works best for you.
And once you’re on the right plan, your agent will
keep in touch to make sure you always have the
support you need.
We want to help you achieve your best health, so
you can keep doing the things that are important to
you. And helping you do that – now that’s what’s
important to us.
Humana-

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References
• Beach, L. (2006). Leadership and the Art of Change: A Practical
Guide to Organizational Transformation. Thousand Oaks, CA:
Sage Publications Inc.
• Bolman, L. G. & Deal, T. E. (2008). Reframing Organizations:
Artistry, Choice, and Leadership.
• Hitt, M. A., Miller, C. C., & Colella, A. (2009) Organizational
Behavior: A Strategic Approach John Wiley & Sons Inc.
• Michelman, P. (2007). Overcoming Resistance to Change.
Harvard Management Update, 12(7), 3-4.