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EFFECTIVE WELLNESS PROGRAMS
                   FROM A LARGE
              COMPANY, RELIGIOUS AND
           EDUCATIONAL INSTITUTIONS, AND
               THE U.S. GOVERNMENT?




Copyright © 2013 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential   shapeup.com
Religious Institution: Saddleback Church

•   The Daniel Plan, named after the biblical character,
    encouraged congregants to work together to lose
    weight.
•   Plan focused on “knowing your five”: weight, waist
    size, blood pressure, cholesterol, and blood sugar.
•   15,000 people registered for the program and 250,000
    pounds were lost in one year.
•   “The secret sauce of Saddleback is we do this as a
    community. It's very different than most health plans
    where you do it with yourself or your wife. You get to do
    this with a whole community.“
•   http://www.cnn.com/2012/01/24/health/saddleback-
    warren-diet/index.html
•   http://www.time.com/time/magazine/article/0,9171,21161
    30,00.html?iid=pw-op




                                                                2
Government Wellness: State of Nebraska

•   One of the first US states to launch an integrated health
    coverage plan tied to wellness program participation, called
    The Wellness Plan, for state employees.
•   Program motto: “Wellness is a journey we take together.”
•   Discounted health care premiums and comprehensive
    preventive coverage offered to those who completed 3
    Wellness Plan steps:
     •   Enroll in choice of wellness program (walking
         program, coaching, weight management program, or fitness
         tracking)

     •   Complete biometric screening

     •   Complete online HRA

•   In 2012, The Wellness Plan enjoyed at 42% engagement
    rate and a 99% satisfaction rate. Risk factors per
    participant also decreased.
•   http://www.welcoa.org/freeresources/pdf/case_study_nebra
    ska.pdf




                                                                    3
Large Employer: KeyBank

•   Sought a social solution to unite and activate a dispersed
    and largely rural workforce.
•   KeyBank partnered with ShapeUp to offer its 15,000
    employees team-based physical activity challenges.
•   Wellness program also included HRAs, wellness coaching,
    onsite health activities, and the promotion of physical
    exams.
•   3 goals for program:
     •   Alert employees of individual risk factors

     •   Teach them how to change their behavior

     •   Provide assistance where needed

•   Offered employees $600 wellness credit to those who
    completed HRA, had physical exam, and participated in
    wellness activity, like ShapeUp.
•   ShapeUp led to 56% engagement, average weight loss of
    8.2 lbs/person.
•   http://www.shapeup.com/PDFs/ShapeUp-CaseStudy-
    KeyBank.pdf



                                                                 4
What These Programs Have In Common

• Strong Social Component: These wellness programs
  successfully turned wellness into a shared journey rather
  than a solo mission.

• Robust Education: To encourage long-term, sustained
  change, they understood that participants must know
  their own risk factors and learn ways to manage them.

• Powerful Incentives: These programs adeptly
  leveraged financial rewards and other types of incentives
  to drive participation and outcomes.


                                                              5
Prepared by:
   ShapeUp
   www.shapeup.com
   @shapeupdotcom




Copyright © 2013 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential   shapeup.com

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Q3 effectivewellnessprogramsofdiffsize

  • 1. EFFECTIVE WELLNESS PROGRAMS FROM A LARGE COMPANY, RELIGIOUS AND EDUCATIONAL INSTITUTIONS, AND THE U.S. GOVERNMENT? Copyright © 2013 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential shapeup.com
  • 2. Religious Institution: Saddleback Church • The Daniel Plan, named after the biblical character, encouraged congregants to work together to lose weight. • Plan focused on “knowing your five”: weight, waist size, blood pressure, cholesterol, and blood sugar. • 15,000 people registered for the program and 250,000 pounds were lost in one year. • “The secret sauce of Saddleback is we do this as a community. It's very different than most health plans where you do it with yourself or your wife. You get to do this with a whole community.“ • http://www.cnn.com/2012/01/24/health/saddleback- warren-diet/index.html • http://www.time.com/time/magazine/article/0,9171,21161 30,00.html?iid=pw-op 2
  • 3. Government Wellness: State of Nebraska • One of the first US states to launch an integrated health coverage plan tied to wellness program participation, called The Wellness Plan, for state employees. • Program motto: “Wellness is a journey we take together.” • Discounted health care premiums and comprehensive preventive coverage offered to those who completed 3 Wellness Plan steps: • Enroll in choice of wellness program (walking program, coaching, weight management program, or fitness tracking) • Complete biometric screening • Complete online HRA • In 2012, The Wellness Plan enjoyed at 42% engagement rate and a 99% satisfaction rate. Risk factors per participant also decreased. • http://www.welcoa.org/freeresources/pdf/case_study_nebra ska.pdf 3
  • 4. Large Employer: KeyBank • Sought a social solution to unite and activate a dispersed and largely rural workforce. • KeyBank partnered with ShapeUp to offer its 15,000 employees team-based physical activity challenges. • Wellness program also included HRAs, wellness coaching, onsite health activities, and the promotion of physical exams. • 3 goals for program: • Alert employees of individual risk factors • Teach them how to change their behavior • Provide assistance where needed • Offered employees $600 wellness credit to those who completed HRA, had physical exam, and participated in wellness activity, like ShapeUp. • ShapeUp led to 56% engagement, average weight loss of 8.2 lbs/person. • http://www.shapeup.com/PDFs/ShapeUp-CaseStudy- KeyBank.pdf 4
  • 5. What These Programs Have In Common • Strong Social Component: These wellness programs successfully turned wellness into a shared journey rather than a solo mission. • Robust Education: To encourage long-term, sustained change, they understood that participants must know their own risk factors and learn ways to manage them. • Powerful Incentives: These programs adeptly leveraged financial rewards and other types of incentives to drive participation and outcomes. 5
  • 6. Prepared by: ShapeUp www.shapeup.com @shapeupdotcom Copyright © 2013 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential shapeup.com